Network Outperforms Fox News in Demo; MSNBC Lags far Behind
CNN Was Most Watched in Cable News at 10pm with 6.3 Million Total Viewers
Viewers turned to CNN in large numbers last night to learn about the Ferguson Grand Jury decision and its aftermath. At 9pm, when the prosecutor announced the decision, CNN averaged 3.155 million in the key demo 25-54 rating, Fox News followed with 2.186 million and MSNBC lagged far behind with 742k. In total viewers CNN averaged 6.265 million, Fox News had 7.256 million and MSNBC posted 2.197 million. FULL POST
With nearly 1 billion page views, CNN.com overcame Yahoo News for the month of September to become the most consumed news and information website in the U.S. CNN.com also snagged from Yahoo News the top spot in video starts for the first time on record. Adding to its unprecedented performance, CNN Digital maintained its 7-year mobile lead over all competitors while the network exhibited ongoing social dominance on Twitter and Facebook.
#1 in Traffic
Topping Yahoo News by 16% in September, CNN.com earned more page views than any competitor:
CNN.com: 993mm page views
· Yahoo News: 855mm (16%)
· FoxNews.com: 706mm (41%)
· Huffingtonpost.com: 658mm (51%)
· NYTimes.com: 474mm (110%)
· USATODAY.com: 307mm (224%)
· NBCNews.com: 227mm (338%)
· ABCNews.com: 112mm (787%)
· CBSNews.com: 53mm (1767%)
Source: comScore Media Metrix, September 2014
According to Nielsen Fast National Data, Mike Rowe’s Somebody’s Gotta Do It (SGDI) was CNN Original Series’ best premiere ever among 25-54, averaging 507k. The program averaged 943k in total viewers.
SGDI had a +255% advantage over MSNBC’s The Rachel Maddow Show in the key demo (507k vs. 143k) and a +25% lead in total viewers (943k vs. MSNBC’s 757k). Fox News averaged 544k/2.770m last night at 9pm.
CNN’s second highest Original Series premiere in the demo 25-54 rating was The Hunt with John Walsh (330k). The Hunt averaged 989k in total viewers.
CNN also posted the most growth in weekday prime at 9pm last night vs. the prior four Wednesdays, increasing +152% among 25-54 (507k vs. 201k) and +77% among total viewers (943k vs. 534k).
CNN’s other shows in primetime also topped MSNBC last night with AC 360 posting 282k vs. All In with Chris Hayes’ 104k, and CNN Tonight averaging 277k vs. The Last Word’s 148k.
HAS 50% ADVANTAGE OVER MSNBC IN M-F PRIME-TIME
CNN Jumps +77% in Primetime and +43% in Total Day vs. Last Year
New Day Beats MSNBC’s Morning Joe Four out of the Past Six Months; AC 360/CNN Programming tops MSNBC at Both 8/9pm
MSNBC Slips to 4th in Total Day; Rachel Maddow has Second Worst Month Ever
CNN’s Original Series and Weekend Programming Continue to Post Strong Ratings
For the month of August, 2014:
CNN topped MSNBC for the second straight month and for the fourth time in the last six months in Total Day among total viewers and 25-54. In M-F Primetime, CNN easily topped MSNBC posting a 50% advantage in the key demo (237k vs. MSNBC’s 158k). (In M-F primetime, CNN had 682k and MSNBC 683k among P2+.) For the first time in over a year (since July, 2013), CNN moved past MNSBC in total day and M-Su prime in both total viewers and the demo 25-54. Year-to-date CNN ranks ahead of MSNBC in total day in both total viewers and the demo. FULL POST
MSNBC FALLS TO 4TH AND FOX NEWS IS POSTING LOWEST QUARTERLY PERFORMANCE SINCE 2001
CNN Original Series Post Strong Ratings Performance This Quarter
For the second quarter 2014:
• CNN ranked #2 in Total Day among total viewers (344k) and in the key demo 25-54 rating (106k).
• CNN ranked #2 in M-Su Primetime among 25-54 rating, tying with MSNBC. (163k vs. 163k).
• CNN ranked #2 in Dayside (9a-4p) in both total viewers (378k) and demo 25-54 rating (93k)
• CNN ranked #1 in Weekend Primetime in demo rating (189k) and #2 among total viewers (483k).
This quarter MSNBC slipped to #4 in total day (104k) and dayside (58k) in the key demo 25-54 rating. MSNBC’s dayside performance of 58k represents the network’s lowest quarterly delivery in nearly 11 years – since 3Q 2003 (54k). Fox News is down double-digits across all key dayparts among both total viewers and demo 25-54 rating this quarter. In M-F primetime, Fox News is posting its lowest performance in the key demo (326k) in over 12 years since 2Q 01 (163k).
Second quarter CNN show highlights include:
• Early Start with John Berman and Christine Romans ranked #2 in total viewers (189k).
• The Lead with Jake Tapper ranked #2 in total viewers (381k) and the demo (90k).
• AC 360 ranked #2 in the key demo (158k) easily topping MSNBC’s Chris Hayes (136k).
• Smerconish ranked #2 in total viewers (425k).
• Inside Politics with John King ranked #2 in total viewers (370k).
• State of the Union with Candy Crowley ranked #2 in total viewers (382k) at 9a and at noon in both total viewers (430k) and among the demo (99k).
• Fareed Zakaria GPS ranked #2 in both total viewers (456k) and key demo rating (117k).
• Reliable Sources with Brian Stelter ranked #2 in total viewers (375k) and among 25-54 (107k).
Closes Gap with Yahoo!-ABC News to Only 1%
Video and Mobile Consumption Shatters Records
Building off a busy news cycle, March 2014 marked the strongest month in history for CNN Digital Network. Users flocked to CNN for its extensive coverage of the Malaysian airliner, the conflict in Ukraine, Academy Awards, Washington mudslide and other major news events. The outcome was a staggering 2.8 B global page views, 1 mm global app page views, and 274 mm global video starts across platforms. Users also consumed a record 1.6 billion global page views on CNN’s mobile products, adding to its seven-year history as the No. 1 source for mobile news.
(Sources: Adobe Reports & Analytics and Bango Analytics; March 1-March 31, 2014.) FULL POST
Serving up, across all platforms, an average of 2.4 billion total global page views per month and more than 150 million monthly video starts, CNN Digital posted in 2013 its best year in history.* While sites like Yahoo!-ABC News struggled, ultimately losing both page views and unique visitors year over year (YOY), CNN Network showed gains in both categories and maintained a 40% lead over its closest competitor in mobile. In addition, CNN.com broke traffic records across the site, with eight out of 10 sections – US, World, Entertainment, Travel, Tech, Living, Health and Opinion, posting all-time monthly page view highs.** FULL POST
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All CNN Primetime Programs are Up While FOX and MSNBC Programs are Down
2013 Marks Best Year in History for CNN Digital
For the first time in two years, CNN ended the year as the #2 rated cable news network, topping MSNBC in total day in total viewers (414k vs. 397k). Also this year, CNN's audience levels remained steady compared to 2012, while both FOX and MSNBC were down double-digits this year. Among all of CNN’s properties, HLN’s rating grew strongly this year vs. a year ago and CNN Digital had its best year in history.
In total day (6am-6am) CNN ratings remained even this year vs. a year ago in total viewers (414k vs. 416k) and in the demo 25-54 (132k vs.134k). MSNBC lost close to a quarter of its audience in 2013 vs. last year, down -21% in total viewers (397k vs. 500k) and -20% in the demo rating (133k vs. 167k). Without the series "Lock Up" and "Caught on Camera," etc. MSNBC ratings fall even more dramatically, from 133k to 117k. FOX was off -5% in total viewers and down -18% in the demo 25-54 in 2013. Also, CNN narrowed the gap with FOX by a third from 140k (134k vs. 274k) to 93k (132k vs. 225k) among adults 25-54 vs. the same period a year ago.
Network Tops Closest Mobile Competitor by 47%, Maintains Lead in Desktop
With 70 million unique visitors and 1.8 billion page views in October, the CNN Digital Network maintained in desktop traffic its lead over HPMG News and NBC News Digital for the month. CNN Digital’s mobile platforms posted in September the network’s biggest month in history, attracting more than 32 million users and further solidifying CNN’s position as the No. 1 mobile news source for 67 consecutive months. Key highlights reflecting the most current data available below:
FILM HAS BIG YOUNGER VIEWER TURNOUT
Highest Ranking CNN Film this Year
Blackfish 2nd most mentioned cable program on Twitter
According to Nielsen Fast National data, the premiere of CNN Films: Blackfish was #1 in cable news last night (9:00-11:00pm) averaging 472k in the key-demo adults 25-54 rating. FXNC followed with 331k and MSNBC registered 235k. Younger viewers (18-49) tuned-in in large numbers with CNN averaging 688k, while FXNC and MSNBC lagged far behind with 216k/173k respectively. Among viewers 18-34, CNN posted 471k, more than 8x the combined competition of FXNC (31k) and MSNBC (25k). In total viewers, CNN averaged 1.36m, FXNC had 1.89m and MSNBC posted 867k.
Inside Blackfish, an AC Special Report following the film (11-11:30pm) topped MSNBC in both the key demo 25-54 (231k vs. 74k) and in total viewers (560k vs. 361k). FXNC averaged 334k/1.2m during this time period.
Online and on mobile, Blackfish ranked #1 in page views among all CNN films this year.
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