With nearly 1 billion page views, CNN.com overcame Yahoo News for the month of September to become the most consumed news and information website in the U.S. CNN.com also snagged from Yahoo News the top spot in video starts for the first time on record. Adding to its unprecedented performance, CNN Digital maintained its 7-year mobile lead over all competitors while the network exhibited ongoing social dominance on Twitter and Facebook.
#1 in Traffic
Topping Yahoo News by 16% in September, CNN.com earned more page views than any competitor:
CNN.com: 993mm page views
· Yahoo News: 855mm (16%)
· FoxNews.com: 706mm (41%)
· Huffingtonpost.com: 658mm (51%)
· NYTimes.com: 474mm (110%)
· USATODAY.com: 307mm (224%)
· NBCNews.com: 227mm (338%)
· ABCNews.com: 112mm (787%)
· CBSNews.com: 53mm (1767%)
Source: comScore Media Metrix, September 2014
According to Nielsen Fast National Data, Mike Rowe’s Somebody’s Gotta Do It (SGDI) was CNN Original Series’ best premiere ever among 25-54, averaging 507k. The program averaged 943k in total viewers.
SGDI had a +255% advantage over MSNBC’s The Rachel Maddow Show in the key demo (507k vs. 143k) and a +25% lead in total viewers (943k vs. MSNBC’s 757k). Fox News averaged 544k/2.770m last night at 9pm.
CNN’s second highest Original Series premiere in the demo 25-54 rating was The Hunt with John Walsh (330k). The Hunt averaged 989k in total viewers.
CNN also posted the most growth in weekday prime at 9pm last night vs. the prior four Wednesdays, increasing +152% among 25-54 (507k vs. 201k) and +77% among total viewers (943k vs. 534k).
CNN’s other shows in primetime also topped MSNBC last night with AC 360 posting 282k vs. All In with Chris Hayes’ 104k, and CNN Tonight averaging 277k vs. The Last Word’s 148k.
HAS 50% ADVANTAGE OVER MSNBC IN M-F PRIME-TIME
CNN Jumps +77% in Primetime and +43% in Total Day vs. Last Year
New Day Beats MSNBC’s Morning Joe Four out of the Past Six Months; AC 360/CNN Programming tops MSNBC at Both 8/9pm
MSNBC Slips to 4th in Total Day; Rachel Maddow has Second Worst Month Ever
CNN’s Original Series and Weekend Programming Continue to Post Strong Ratings
For the month of August, 2014:
CNN topped MSNBC for the second straight month and for the fourth time in the last six months in Total Day among total viewers and 25-54. In M-F Primetime, CNN easily topped MSNBC posting a 50% advantage in the key demo (237k vs. MSNBC’s 158k). (In M-F primetime, CNN had 682k and MSNBC 683k among P2+.) For the first time in over a year (since July, 2013), CNN moved past MNSBC in total day and M-Su prime in both total viewers and the demo 25-54. Year-to-date CNN ranks ahead of MSNBC in total day in both total viewers and the demo. FULL POST
MSNBC FALLS TO 4TH AND FOX NEWS IS POSTING LOWEST QUARTERLY PERFORMANCE SINCE 2001
CNN Original Series Post Strong Ratings Performance This Quarter
For the second quarter 2014:
• CNN ranked #2 in Total Day among total viewers (344k) and in the key demo 25-54 rating (106k).
• CNN ranked #2 in M-Su Primetime among 25-54 rating, tying with MSNBC. (163k vs. 163k).
• CNN ranked #2 in Dayside (9a-4p) in both total viewers (378k) and demo 25-54 rating (93k)
• CNN ranked #1 in Weekend Primetime in demo rating (189k) and #2 among total viewers (483k).
This quarter MSNBC slipped to #4 in total day (104k) and dayside (58k) in the key demo 25-54 rating. MSNBC’s dayside performance of 58k represents the network’s lowest quarterly delivery in nearly 11 years – since 3Q 2003 (54k). Fox News is down double-digits across all key dayparts among both total viewers and demo 25-54 rating this quarter. In M-F primetime, Fox News is posting its lowest performance in the key demo (326k) in over 12 years since 2Q 01 (163k).
Second quarter CNN show highlights include:
• Early Start with John Berman and Christine Romans ranked #2 in total viewers (189k).
• The Lead with Jake Tapper ranked #2 in total viewers (381k) and the demo (90k).
• AC 360 ranked #2 in the key demo (158k) easily topping MSNBC’s Chris Hayes (136k).
• Smerconish ranked #2 in total viewers (425k).
• Inside Politics with John King ranked #2 in total viewers (370k).
• State of the Union with Candy Crowley ranked #2 in total viewers (382k) at 9a and at noon in both total viewers (430k) and among the demo (99k).
• Fareed Zakaria GPS ranked #2 in both total viewers (456k) and key demo rating (117k).
• Reliable Sources with Brian Stelter ranked #2 in total viewers (375k) and among 25-54 (107k).
Closes Gap with Yahoo!-ABC News to Only 1%
Video and Mobile Consumption Shatters Records
Building off a busy news cycle, March 2014 marked the strongest month in history for CNN Digital Network. Users flocked to CNN for its extensive coverage of the Malaysian airliner, the conflict in Ukraine, Academy Awards, Washington mudslide and other major news events. The outcome was a staggering 2.8 B global page views, 1 mm global app page views, and 274 mm global video starts across platforms. Users also consumed a record 1.6 billion global page views on CNN’s mobile products, adding to its seven-year history as the No. 1 source for mobile news.
(Sources: Adobe Reports & Analytics and Bango Analytics; March 1-March 31, 2014.) FULL POST
Serving up, across all platforms, an average of 2.4 billion total global page views per month and more than 150 million monthly video starts, CNN Digital posted in 2013 its best year in history.* While sites like Yahoo!-ABC News struggled, ultimately losing both page views and unique visitors year over year (YOY), CNN Network showed gains in both categories and maintained a 40% lead over its closest competitor in mobile. In addition, CNN.com broke traffic records across the site, with eight out of 10 sections – US, World, Entertainment, Travel, Tech, Living, Health and Opinion, posting all-time monthly page view highs.** FULL POST
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All CNN Primetime Programs are Up While FOX and MSNBC Programs are Down
2013 Marks Best Year in History for CNN Digital
For the first time in two years, CNN ended the year as the #2 rated cable news network, topping MSNBC in total day in total viewers (414k vs. 397k). Also this year, CNN's audience levels remained steady compared to 2012, while both FOX and MSNBC were down double-digits this year. Among all of CNN’s properties, HLN’s rating grew strongly this year vs. a year ago and CNN Digital had its best year in history.
In total day (6am-6am) CNN ratings remained even this year vs. a year ago in total viewers (414k vs. 416k) and in the demo 25-54 (132k vs.134k). MSNBC lost close to a quarter of its audience in 2013 vs. last year, down -21% in total viewers (397k vs. 500k) and -20% in the demo rating (133k vs. 167k). Without the series "Lock Up" and "Caught on Camera," etc. MSNBC ratings fall even more dramatically, from 133k to 117k. FOX was off -5% in total viewers and down -18% in the demo 25-54 in 2013. Also, CNN narrowed the gap with FOX by a third from 140k (134k vs. 274k) to 93k (132k vs. 225k) among adults 25-54 vs. the same period a year ago.
Network Tops Closest Mobile Competitor by 47%, Maintains Lead in Desktop
With 70 million unique visitors and 1.8 billion page views in October, the CNN Digital Network maintained in desktop traffic its lead over HPMG News and NBC News Digital for the month. CNN Digital’s mobile platforms posted in September the network’s biggest month in history, attracting more than 32 million users and further solidifying CNN’s position as the No. 1 mobile news source for 67 consecutive months. Key highlights reflecting the most current data available below:
FILM HAS BIG YOUNGER VIEWER TURNOUT
Highest Ranking CNN Film this Year
Blackfish 2nd most mentioned cable program on Twitter
According to Nielsen Fast National data, the premiere of CNN Films: Blackfish was #1 in cable news last night (9:00-11:00pm) averaging 472k in the key-demo adults 25-54 rating. FXNC followed with 331k and MSNBC registered 235k. Younger viewers (18-49) tuned-in in large numbers with CNN averaging 688k, while FXNC and MSNBC lagged far behind with 216k/173k respectively. Among viewers 18-34, CNN posted 471k, more than 8x the combined competition of FXNC (31k) and MSNBC (25k). In total viewers, CNN averaged 1.36m, FXNC had 1.89m and MSNBC posted 867k.
Inside Blackfish, an AC Special Report following the film (11-11:30pm) topped MSNBC in both the key demo 25-54 (231k vs. 74k) and in total viewers (560k vs. 361k). FXNC averaged 334k/1.2m during this time period.
Online and on mobile, Blackfish ranked #1 in page views among all CNN films this year.
CNN Continues To Post Most Growth In Cable News
“New Day” is Up +36% in Total Viewers and +18% in 25-54 Ratings vs. CNN Programming a Year Ago;
AC 360 Ranks Second On Cable News at 8pm
MSNBC’s Flagship Program “The Rachel Maddow Show” Loses 47% of its Audience; FXNC Has Lowest Ratings in a Decade
CNN continued to post the most growth in cable news this month – increasing its audience in all key dayparts - while FXNC and MSNBC had major ratings declines throughout all of its dayparts during the month of August compared to a year ago:
TOTAL DAY (6A-6A):
CNN – up +13% in demo 25-54 rating (108k vs. 96k) / up +7% in total viewers (347k vs. 325k)
MSNBC – down -32% in demo rating (120k vs. 176k) / down -28% total viewers (349k vs. 487k)
FXNC – down -24% in demo rating (193k vs. 254k) / down -10% in total viewers (968k vs. 1.079m)
M-F PRIMETIME (8-11P):
CNN – up +7% in demo 25-54 rating (133k vs. 124k) / up +10% in total viewers (468k vs. 426k)
MSNBC – down -44% in demo rating (155k vs. 278k) / down -43% in total viewers (554k vs. 978k)
FXNC – down -24% in demo rating (305k vs. 402k) / down -16% in total viewers (1.796m vs. 2.127m)
M-Su PRIMETIME (8-11P):
CNN – up +9% in demo 25-54 rating (135k vs. 124k) / up +6% in total viewers (454k vs. 427k)
MSNBC – down -32% in demo rating (178k vs. 262k) / down -36% in total viewers (528k vs. 819k)
FXNC – down -24% in demo rating (255k vs. 337k) / down -15% in total viewers (1.552m vs. 1.828m)
CNN – up +12% in demo 25-54 rating (110k vs. 98k) / up +2% in total viewers (397k vs. 389k)
MSNBC – down -42% in demo rating (87k vs. 150k) / down -32% in total viewers (312k vs. 461k)
FXNC – down -25% in demo rating (185k vs. 246k) / down -12% in total viewers (1.006m vs. 1.149m)
CNN’s newest program “New Day” saw substantial ratings gains compared to CNN programming a year ago and is the only morning cable news program to increase its audience growing +18% in the key demo rating (97k vs. 82k) and +36% in total viewers (277k vs. 204k). MSNBC’s “Morning Joe” was down -17% among 25-54 (125k vs. 150k) and decreased -9% in total viewers. FXNC’s “Fox and Friends” also lost viewers this August, decreasing -23% in the key demo rating and was down -3% in total viewers.
MSNBC experienced major ratings declines in August losing almost one half of its M-F primetime audience, while registering its lowest total viewer delivery since December 2007, and its lowest among P25-54 since August 2006. MSNBC, fueled this month by the strong performance of the network’s doc series “MSNBC Investigates” (Lock Up) and “MSNBC Specials” (Caught on Camera) also posted its lowest M-Su prime delivery among total viewers since December 2007.
This month, FXNC has posted some of its lowest ratings in over a decade, registering its lowest delivery in total day and M-F/M-Su primetime since August 2001 in the key demo 25-54 rating. FXNC also saw its lowest primetime delivery since July 2008 in total viewers.
Other CNN August highlights include:
“Erin Burnett Outfront” at 7pm posted double-digit growth this month increasing +14% from a year ago in the key demo (124k vs. 109k). EBO also ranked second this month, tying with “Hardball with Chris Matthews” in the key demo 25-54 rating. Matthews lost a substantial number of viewers vs. a year ago, dropping -42% among 25-54 (124k vs. 214k) and was down -45% in total viewers (480k vs. 867k), posting its lowest total viewer delivery since December 2007. “The Fox Report” at 7pm also saw audience declines, losing -34% in the demo 25-54 rating and decreasing -15% in total viewers, posting its lowest total viewers delivery since July 2008.
“AC 360” at 8pm was the #2 show on cable news topping MSNBC’s “All in with Chris Hayes” in both total viewers (515k vs. 483k) and the key demo rating (140k vs. 132k), and was the #1 show on CNN primetime in both P2+ and P25-54. “AC 360” was also the only show at 8pm to grow vs. year-ago, increasing +15% in the demo rating (140k vs. 122k) and +16% in total viewers (515k vs. 445k); while FXNC and MSNBC lost a notable amount of viewership during the time period. Hayes was down -43% in the demo (132k vs. 233k) and lost almost half of its total viewers (483k vs. 924k) compared to a year ago. MSNBC posted its lowest 8pm delivery since September 2006 in total viewers and since August 2005 in the key demo rating. “O’Reilly” lost one quarter (-25%) of its audience in the demo and was down -10% in total viewers. August represents “O’Reilly’s” lowest delivery since July 2008 in total viewers and lowest since May 2006 among 25-54 demo rating.
“Piers Morgan Live” saw a slight increase in total viewers (465k vs. 460k) vs. a year ago. “The Rachel Maddow Show” shed a substantial number of total viewers – dropping -43% (634k vs. 1.109m) and registering its lowest 9pm performance since August 2008 in total viewers and lowest since December 2007 in the key demo 25-54. “Hannity” was also down this month, losing -21% of its total viewer audience (1.611m vs. 2.040m), resulting in the program’s lowest delivery since December 2007 and lowest demo delivery since August 2001.
Anderson Cooper at 10 pm was up +10% in the demo rating (145k vs. 132k) and +12% in total viewers (423k vs. 379k) compared to a year ago. FXNC and MSNBC also shed viewers during this time period, with “The Last Word” down -44% in P25-54 rating (160k vs. 288k) and down -41% in total viewers (603k vs. 1.018m). “On the Record” was down -15% among demo 25-54 and down -18% among total viewers.
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