CNN is #8 In All of Cable Prime Time; Highest Ranking Since 1995
Beats MSNBC Across the Board, With Biggest Advantage Since 2009
Closest to Fox News in Prime Time and Total Day Since 2008
CNN caps off the year with a major ratings milestone: 2016 was the network’s most-watched year ever among total viewers. It’s also the second highest viewership on record among both total viewers and adults 25-54 in prime time (behind only 2008).
CNN will close out 2016 ranking #8 in ALL of cable in M-F prime time among total viewers, its highest ranking since 1995 (last year CNN ranked #24). FULL POST
Most-Watched Month in Eight Years
CNN Crushes MSNBC for 29th Straight Month
New Day Beats MSNBC’s Morning Joe in Critical Election Month
Among ALL cable networks, CNN was the fifth most-watched network for the month of November among total viewers in Total Day and prime time. CNN ranked a strong #2 in cable news in all dayparts among adults 25-54.
November was CNN’s highest rated month in Total Day among adults 25-54 in eight years (since November 2008) and second highest in total viewers since October 2008.
Among cable news networks, CNN once again thoroughly dominated MSNBC for the 29th straight month in Total Day and prime time demos. This is the longest winning streak over MSNBC in more than eight years. CNN also beat MSNBC in total viewers in Total Day, prime time and dayside. For the month, CNN beat MSNBC every hour of the day and in prime at 7, 8, 9 and 10 pm among adults 25-54.
And CNN’s morning program, New Day with Chris Cuomo and Alisyn Camerota, had its best month ever in both demos and viewers, and easily topped MSNBC’s Morning Joe among adults 25-54 (with its biggest advantage since June 2015). New Day posted CNN’s best numbers among total viewers in more than 11 years (since September 2005) and among demos in eight years (since November 2008). For the month, New Day had CNN’s biggest share of the cable news morning audience among adults 25-54 in nearly eight years (including ties; since January 2009). FULL POST
CNN Digital broke all historical records with its largest global audience in history on Wednesday, November 9th. CNN recorded its most trafficked day ever, serving 77 million global unique users with 483 million page views of content. CNN also saw 83 million video starts and 29 million live streams— all-time records for all key metrics.
CNN Politics also had its best day on record, with 31 million unique visitors, and 32 million video starts.
Across its social platforms, CNN also engaged with massive audiences on November 9th, 2016. On Facebook alone, CNN saw a total of 171.7 million interactions, 169.7 million video views and 47.6 million Facebook Live views. CNN engaged with 5 million unique users across messaging apps including Kik, LINE and Facebook Messenger, in addition to 5 million unique visitors on Apple News, and 4 million on Google AMP, collectively showing record-breaking reach and audience size across CNN’s ubiquitous coverage.
Source: Adobe Reports & Analytics 11/9/16
Update: CNN beats the broadcast nets last night in prime – in total viewers, adults 25-54 and 18-34.
(have not received smaller network data for Fox Broadcast and Univison)
First Time in 15 Years CNN Has Beaten Fox News in Both Total Day AND Prime Time Demos
CNN Beats Fox News for First Time in Seven Years in Total Day Demo
CNN Beats Fox News for 7th Time in Last 14 Months in Prime Time Demo
Tops MSNBC for 28th Straight Month
CNN Has Its Most-Watched Month in 11 Years
CNN dominated cable news in October, finishing the month as the undisputed leader.
With the presidential election coming to a close, CNN finished number one in October in the all-important demo of adults 25-54 in total day and M-Su prime time. This marks the first time in 15 years that CNN was #1 across both dayparts. In Total Day, CNN beat Fox News for the first time in seven years (since Jan. 2009). In prime time (M-Su), CNN was number one among adults 25-54 for the 7th time in the last 14 months (Oct-16, Jul-16, Apr-16, Feb-16, Dec-15, Oct-15 and Sept-15). The last time CNN had this many monthly wins over Fox News in a 14-month period was nearly 15 years ago.
And, CNN has now topped MSNBC for 28 straight months in Total Day (25-54 and P2+) and in prime time (25-54), the longest winning streak in eight years.
October was also CNN’s most-watched month in eight years (since 2008) in Total Day among adults 25-54 and CNN enjoyed its highest total viewer delivery since September 2005. In prime time, CNN posted its highest adults 25-54 delivery and 2nd highest total viewer delivery since October 2008. The network had impressive growth this month as well, increasing its audience by double to triple digits compared to last year.
Of particular note, CNN ranked in the Top Five in ALL OF CABLE in October among total viewers (#3 in Total Day and prime time) and adults 25-54 (#5 in Total Day and #4 in prime time).
Entering the homestretch of the wildest election in history, CNN Politics maintained its position as the nation’s top source for political news and information. In September 2016 CNN Politics swept all competitors in multiplatform unique visitors, multiplatform views, video starts and time spent by users.
#1 Multiplatform Unique Visitors
CNN Politics attracted an audience of 34 million unique visitors across platforms in September 2016 — an increase of 33% over the prior year.
34 mm: CNN Politics
28 mm: HuffPost Politics
20 mm: Politico.com
17 mm: Fox News Politics
14 mm: The Hill
11 mm: MSNBC TV
Source: comScore Multi-Platform Media Metrix, September 2016. Based on News/Information – Politics Category.
MARKING THE FIRST TIME IN 15 YEARS
The cable news television landscape continues to shift with CNN winning another week (October 17-23) in the all-important key demo adults 25-54. CNN has now topped Fox News and MSNBC for the fourth straight week in Total Day and Primetime among adults 25-54. This marks the first time in 15 years that CNN has won the demo in these dayparts for four weeks in a row. (weeks of 9/26/16, 10/3/16, 10/10/16, and 10/17/16).
Total Day Adults 25-54
Fox News 345k
(P2+: CNN – 1.087m, FXNC – 1.570m, MSNBC – 960k)
Fox News 755k
(P2+: CNN – 2.222m, FXNC – 3.305m, MSNBC – 1.848m) FULL POST
CNN Digital continued its streak as the nation’s top news destination in September 2016. It outpaced all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, and video starts than any other news outlet and reached its 17th straight month as the top destination for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
More than 107 million unique multiplatform visitors reached CNN Digital in September 2016 – an increase of +28% versus the prior year and +6% versus the prior month. CNN outpaced second place Yahoo News by 12 million unique visitors across platforms and third place New York Times by 18 million.
CNN: 107 Million Unique Visitors
Tops MSNBC in all Demos
CNN #1 in Cable News During Post-Debate Coverage in Total Viewers and Demos
1.9 Million Live Streams on CNN Digital
CNN easily topped MSNBC during the final presidential commission debate last night in both total viewers and adults 25-54 according to Nielsen Fast National data*. CNN ranked #1 in cable news among millennials. Last night’s debate was moderated by Fox News Channel anchor Chris Wallace.
CNN: 8.712m P2+ / 3.462m adults 25-54 / 1.642m among 18-34
MSNBC: 5.517m P2+ / 1.801m adults 25-54 / 604k among 18-34
FNC: 11.349m P2+ / 3.500m adults 25-54 / 1.117m among 18-34
*Numbers could change when final program data is released at 4pm today.
During the post-debate coverage block (10:30p-1:00a), CNN was #1 in cable news among total viewers with 5.031 million, Fox News followed with 4.873 million and MSNBC was third with 3.820 million. In the key demo adults 25-54, CNN outperformed the competition with 2.008 million, Fox News was second with 1.493 million and MSNBC lagged behind with 1.162 million. And among millennials (18-34), CNN was top-rated during post-debate coverage with 727k, Fox News had 431k and MSNBC averaged 316k.
CNN Digital’s live stream of the final debate of the 2016 campaign saw 1.9 million live starts on CNN.com, CNNgo and mobile apps. On debate day, CNN Digital also saw more than 16 million unique multiplatform visitors and 15 million video starts across desktop and mobile devices. On average the three 2016 presidential debates far outpaced all other presidential debates on record across metrics.
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