Network Ranks #1 on Weekends
HLN Continues to Gain Ratings & Social Growth 1st Quarter Post Rebrand
HLN beat MSNBC for the 4th straight quarter in Total Day by +51% in P25-54 (130k vs. 86k) and +66% in P18-49 (108k vs. 65k); the longest winning streak in nearly 16 years, plus the largest quarterly lead in nearly 17 years among P25-54.
“Morning Express with Robin Meade” (MXP) ranks as the #2 morning show in cable news among P 25-54 and 18-49 in 1Q15, and vs. prior year, MXP has grown the most across all cable morning programs, up +62% in both P 25-54 and 18-49. And, MXP once again beat MSNBC’s “Morning Joe” (6-9 a ET) by +56% in P25-54 (128k vs. 82k) and +89% in P18-49 (102k vs. 54k); the 4th straight quarterly win for MXP in P25-54.
HLN is tops on the weekends among cable news networks, ranking #1 in Prime in P25-54 (162k) and P18-49 (130k), as well as ranked #1 in Total Day in P25-54 (156k) and P18-49 (126k). FULL POST
Finding Jesus: Faith, Fact, Forgery and The Wonder List with Bill Weir Both Rank #1 in Total Viewers and the Demo
CNN Outperforms the Combined Delivery of Fox News and MSNBC
According to Nielsen Fast National Data, CNN’s two new Original Series Finding Jesus: Faith, Fact, Forgery and The Wonder List with Bill Weir both debuted as No. 1 in cable news in their respective time period in both total viewers and the demo 25-54 last night (Sunday, March 1).
At 9pm, Finding Jesus (Shroud of Turin) was top-rated, averaging 1.139 million total viewers, +80% more than Fox News’ 634k and a +314% advantage over MSNBC’s 275k. In the key demo 25-54 Finding Jesus posted 371k, while Fox News and MSNBC both trailed with 111k. Finding Jesus outperformed the combined delivery of Fox News and MSNBC in both demos. Finding Jesus is the second highest rated CNN Original Series premiere ever in total viewers (behind The Sixties/1.390m) and the second highest rated in the demo 25-54 (behind Mike Rowe’s SGDI/537k).
At 10pm, The Wonder List with Bill Weir (Vanuatu: Landlords of Paradise) was also #1 in total viewers last night with 706k; Fox News trailed with 603k and MSNBC had 312k. Among adults 25-54 the Weir-led program also ranked first with 294k, +99% more than Fox News’ 148k and a +133% advantage over MSNBC’s 126k. It outperformed the combined delivery of Fox News and MSNBC in the key demo. The Wonder List also saw the most growth among cable news in the time period vs. prior four Sundays, increasing +122% in total viewers (706k vs. 318k) and +160% in adults 25-54 (294k vs. 113k). FULL POST
CNN Beats MSNBC for Eighth Straight Month
New Day Outperforms MSNBC’s Morning Joe Again; Tops by Largest Demo Margin Ever
MSNBC Sheds Viewers by Large Margins; Hits Decade Lows;
Lost 55% of Primetime and 66% of Daytime Audience
CNN’s ratings momentum continued in February, with the network ranking #2 in cable news in total day in both total viewers and the demo 25-54, easily topping MSNBC. CNN also beat MSNBC once again in both M-Su and M-F primetime (demo 25-54) this month. The network has now outperformed MSNBC for eight straight months in total day (among both viewers and demo) and in M-Su/M-F prime (demo) - the longest streak across these dayparts in over six years (since November 2008).
CNN had big ratings gains this month, with all dayparts up significantly from year-ago levels, posting the largest growth in cable news. MSNBC continued to shed viewers, decreasing double-digits in all three key dayparts among P2+ and 25-54, posting the largest declines. CNN also posted the largest increases in daytime (9a-4p) among both total viewers and demo, while MSNBC daytime is down a whopping -66% to 36k in the demo, its lowest delivery in over 15 years.
(click graph above to view full size)
CNN’s weekday primetime programs all ranked second in cable news (demo), registering impressive growth this month especially in the demo (Erin Burnett Outfront up +102%, AC 360 up +58%, CNN 9pm programming up +111% and 10pm programming (mostly CNN Tonight) up +66%); while MSNBC lost a staggering -55% of its weekday primetime audience. CNN has now topped MSNBC across the M-F 7p, 8p, 9p and 10p hours in the demo 25-54 for seven straight months. CNN’s D.C.-based and Sunday morning programming all posted significant growth and easily topped MSNBC this month.
Over its five Thursday 9-10pm premieres-to-date (1/22-2/19/15) in season three, the CNN Original Series Morgan Spurlock: Inside Man ranks #2 among 25-54 across cable news in its time period, ahead of MSNBC’s The Rachel Maddow Show. Inside Man is tracking to have its strongest season yet among both total viewers and the demo 25-54.
CNN Program Highlights:
MSNBC Monthly Lows:
Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.
HLN Beats MSNBC In Total Day & Prime In January 2015
#1 Cable News Network In Weekend Total Day & Prime
In HLN's first month since rebranding, the debut of its first live daily show ("The Daily Share") and original series ("Jack Vale: Offline") under the new brand, HLN is also kicking off 2015 with solid ratings and social growth.
Narrows Gap with Fox News to Lowest in Years; Overtakes MSNBC in All Categories
CNN is Up +70% vs. Last Year; Fox News Declines Double-Digits, MSNBC Sheds Nearly 40% of its Audience
CNN Ranks #1 in Total Day and M-Su Primetime among 18-49
New Day Beats Morning Joe in Viewers and Demo; Brooke Baldwin Ranks #1 at 2pm and 3pm; Erin Burnett Grows 100%
CNN had all the ratings momentum in January, with the cable news network closing out the month firmly ahead of MSNBC in all key dayparts in both total viewers and the demo 25-54 rating and also narrowing the gap significantly with Fox News to the closest margin in six years (since January 2009). CNN has now beaten MSNBC for the seventh straight month in Total Day among both demos, and in M-Su/M-F Primetime in the demo, the longest streak across these dayparts and demos in six years (since November 2008). CNN (and HLN) are up from year-ago in all categories, with CNN posting the largest growth in cable news. MSNBC is down double-digits in all three key dayparts among both demos, posting the largest declines. Fox News is seeing double-digit losses in Total Day among both demos, and in M-Su/M-F Prime among total viewers. CNN also ranked #1 in Total Day and M-Su Primetime among 18-49.
On weekday mornings, CNN’s New Day registered its highest ratings ever in January and posted its largest monthly share of the cable news morning audience since 2009. The program also easily beat MSNBC’s Morning Joe, topping Joe for four straight months in total viewers and seven consecutive months among A25-54. Fox and Friends posted its lowest delivery since 2001.
This month, CNN Newsroom with Brooke Baldwin at 2pm and 3pm ranked #1 in the demo 25-54, beating Fox News’ Gretchen Carlson (2pm) and Shepard Smith Reporting (3pm). CNN’s weekday Primetime programs all registered enormous growth especially in the key demo (Outfront with Erin Burnett up +100%, AC 360 up +81%, CNN 9pm programming up +91% and CNN Tonight up +47%) while Fox News was up single-digits (+4%) and MSNBC lost a whopping -45% of its weekday Primetime audience. CNN’s D.C.-based and Sunday morning programming all posted significant growth and easily topped MSNBC this month. FULL POST
Network Outperforms Fox News in Demo; MSNBC Lags far Behind
CNN Was Most Watched in Cable News at 10pm with 6.3 Million Total Viewers
Viewers turned to CNN in large numbers last night to learn about the Ferguson Grand Jury decision and its aftermath. At 9pm, when the prosecutor announced the decision, CNN averaged 3.155 million in the key demo 25-54 rating, Fox News followed with 2.186 million and MSNBC lagged far behind with 742k. In total viewers CNN averaged 6.265 million, Fox News had 7.256 million and MSNBC posted 2.197 million. FULL POST
With nearly 1 billion page views, CNN.com overcame Yahoo News for the month of September to become the most consumed news and information website in the U.S. CNN.com also snagged from Yahoo News the top spot in video starts for the first time on record. Adding to its unprecedented performance, CNN Digital maintained its 7-year mobile lead over all competitors while the network exhibited ongoing social dominance on Twitter and Facebook.
#1 in Traffic
Topping Yahoo News by 16% in September, CNN.com earned more page views than any competitor:
CNN.com: 993mm page views
· Yahoo News: 855mm (16%)
· FoxNews.com: 706mm (41%)
· Huffingtonpost.com: 658mm (51%)
· NYTimes.com: 474mm (110%)
· USATODAY.com: 307mm (224%)
· NBCNews.com: 227mm (338%)
· ABCNews.com: 112mm (787%)
· CBSNews.com: 53mm (1767%)
Source: comScore Media Metrix, September 2014
According to Nielsen Fast National Data, Mike Rowe’s Somebody’s Gotta Do It (SGDI) was CNN Original Series’ best premiere ever among 25-54, averaging 507k. The program averaged 943k in total viewers.
SGDI had a +255% advantage over MSNBC’s The Rachel Maddow Show in the key demo (507k vs. 143k) and a +25% lead in total viewers (943k vs. MSNBC’s 757k). Fox News averaged 544k/2.770m last night at 9pm.
CNN’s second highest Original Series premiere in the demo 25-54 rating was The Hunt with John Walsh (330k). The Hunt averaged 989k in total viewers.
CNN also posted the most growth in weekday prime at 9pm last night vs. the prior four Wednesdays, increasing +152% among 25-54 (507k vs. 201k) and +77% among total viewers (943k vs. 534k).
CNN’s other shows in primetime also topped MSNBC last night with AC 360 posting 282k vs. All In with Chris Hayes’ 104k, and CNN Tonight averaging 277k vs. The Last Word’s 148k.
HAS 50% ADVANTAGE OVER MSNBC IN M-F PRIME–TIME
CNN Jumps +77% in Primetime and +43% in Total Day vs. Last Year
New Day Beats MSNBC’s Morning Joe Four out of the Past Six Months; AC 360/CNN Programming tops MSNBC at Both 8/9pm
MSNBC Slips to 4th in Total Day; Rachel Maddow has Second Worst Month Ever
CNN’s Original Series and Weekend Programming Continue to Post Strong Ratings
For the month of August, 2014:
CNN topped MSNBC for the second straight month and for the fourth time in the last six months in Total Day among total viewers and 25-54. In M-F Primetime, CNN easily topped MSNBC posting a 50% advantage in the key demo (237k vs. MSNBC’s 158k). (In M-F primetime, CNN had 682k and MSNBC 683k among P2+.) For the first time in over a year (since July, 2013), CNN moved past MNSBC in total day and M-Su prime in both total viewers and the demo 25-54. Year-to-date CNN ranks ahead of MSNBC in total day in both total viewers and the demo. FULL POST
MSNBC FALLS TO 4TH AND FOX NEWS IS POSTING LOWEST QUARTERLY PERFORMANCE SINCE 2001
CNN Original Series Post Strong Ratings Performance This Quarter
For the second quarter 2014:
• CNN ranked #2 in Total Day among total viewers (344k) and in the key demo 25-54 rating (106k).
• CNN ranked #2 in M-Su Primetime among 25-54 rating, tying with MSNBC. (163k vs. 163k).
• CNN ranked #2 in Dayside (9a-4p) in both total viewers (378k) and demo 25-54 rating (93k)
• CNN ranked #1 in Weekend Primetime in demo rating (189k) and #2 among total viewers (483k).
This quarter MSNBC slipped to #4 in total day (104k) and dayside (58k) in the key demo 25-54 rating. MSNBC’s dayside performance of 58k represents the network’s lowest quarterly delivery in nearly 11 years – since 3Q 2003 (54k). Fox News is down double-digits across all key dayparts among both total viewers and demo 25-54 rating this quarter. In M-F primetime, Fox News is posting its lowest performance in the key demo (326k) in over 12 years since 2Q 01 (163k).
Second quarter CNN show highlights include:
• Early Start with John Berman and Christine Romans ranked #2 in total viewers (189k).
• The Lead with Jake Tapper ranked #2 in total viewers (381k) and the demo (90k).
• AC 360 ranked #2 in the key demo (158k) easily topping MSNBC’s Chris Hayes (136k).
• Smerconish ranked #2 in total viewers (425k).
• Inside Politics with John King ranked #2 in total viewers (370k).
• State of the Union with Candy Crowley ranked #2 in total viewers (382k) at 9a and at noon in both total viewers (430k) and among the demo (99k).
• Fareed Zakaria GPS ranked #2 in both total viewers (456k) and key demo rating (117k).
• Reliable Sources with Brian Stelter ranked #2 in total viewers (375k) and among 25-54 (107k).
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