March 31st, 2015
02:44 PM ET

HLN Beats MSNBC For 4th Consecutive Quarter; Longest Winning Streak in 16 Years; Largest Quarterly Lead In 17 Years

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HLN’s “Morning Express with Robin Meade” Ranks #2 in P 25-54 & 18-49; Beats MSNBC’s "Morning Joe” for 4th Straight Quarter

Network Ranks #1 on Weekends

HLN Continues to Gain Ratings & Social Growth 1st Quarter Post Rebrand


HLN beat MSNBC for the 4th straight quarter in Total Day by +51% in P25-54 (130k vs. 86k) and +66% in P18-49 (108k vs. 65k); the longest winning streak in nearly 16  years, plus the largest quarterly lead in nearly 17 years among P25-54.

“Morning Express with Robin Meade” (MXP) ranks as the #2 morning show in cable news among P 25-54 and 18-49 in 1Q15, and vs. prior year, MXP has grown the most across all cable morning programs, up +62% in both P 25-54 and 18-49.  And, MXP once again beat MSNBC’s “Morning Joe” (6-9 a ET) by +56% in P25-54 (128k vs. 82k) and +89% in P18-49 (102k vs. 54k); the 4th straight quarterly win for MXP in P25-54.

HLN is tops on the weekends among cable news networks, ranking #1 in Prime in P25-54 (162k) and P18-49 (130k), as well as ranked #1 in Total Day in P25-54 (156k) and P18-49 (126k). FULL POST


Topics: HLN • HLN Press Releases • Ratings
CNN’S TWO NEW ORIGINAL SERIES DEBUT AS #1 IN CABLE NEWS LAST NIGHT
March 2nd, 2015
03:05 PM ET

CNN’S TWO NEW ORIGINAL SERIES DEBUT AS #1 IN CABLE NEWS LAST NIGHT

Finding Jesus:  Faith, Fact, Forgery and The Wonder List with Bill Weir Both Rank #1 in Total Viewers and the Demo

CNN Outperforms the Combined Delivery of Fox News and MSNBC

According to Nielsen Fast National Data, CNN’s two new Original Series Finding Jesus:  Faith, Fact, Forgery and The Wonder List with Bill Weir both debuted as No. 1 in cable news in their respective time period in both total viewers and the demo 25-54 last night (Sunday, March 1).

At 9pm, Finding Jesus (Shroud of Turin) was top-rated, averaging 1.139 million total viewers, +80% more than Fox News’ 634k and a +314% advantage over MSNBC’s 275k.  In the key demo 25-54 Finding Jesus posted 371k, while Fox News and MSNBC both trailed with 111k.  Finding Jesus outperformed the combined delivery of Fox News and MSNBC in both demos.  Finding Jesus is the second highest rated CNN Original Series premiere ever in total viewers (behind The Sixties/1.390m) and the second highest rated in the demo 25-54 (behind Mike Rowe’s SGDI/537k).

At 10pm, The Wonder List with Bill Weir (Vanuatu: Landlords of Paradise) was also #1 in total viewers last night with 706k; Fox News trailed with 603k and MSNBC had 312k.  Among adults 25-54 the Weir-led program also ranked first with 294k, +99% more than Fox News’ 148k and a +133% advantage over MSNBC’s 126k.  It outperformed the combined delivery of Fox News and MSNBC in the key demo.  The Wonder List also saw the most growth among cable news in the time period vs. prior four Sundays, increasing +122% in total viewers (706k vs. 318k) and +160% in adults 25-54 (294k vs. 113k). FULL POST


Topics: CNN • CNN Press Releases • Ratings
CNN's Ratings Momentum Continues; Network Posts Big Gains Over Last Year
February 24th, 2015
02:28 PM ET

CNN's Ratings Momentum Continues; Network Posts Big Gains Over Last Year

CNN Beats MSNBC for Eighth Straight Month 

New Day Outperforms MSNBC’s Morning Joe Again; Tops by Largest Demo Margin Ever 

MSNBC Sheds Viewers by Large Margins; Hits Decade Lows; 

Lost 55% of Primetime and 66% of Daytime Audience

CNN’s ratings momentum continued in February, with the network ranking #2 in cable news in total day in both total viewers and the demo 25-54, easily topping MSNBC. CNN also beat MSNBC once again in both M-Su and M-F primetime (demo 25-54) this month.  The network has now outperformed MSNBC for eight straight months in total day (among both viewers and demo) and in M-Su/M-F prime (demo) - the longest streak across these dayparts in over six years (since November 2008).

CNN had big ratings gains this month, with all dayparts up significantly from year-ago levels, posting the largest growth in cable news.  MSNBC continued to shed viewers, decreasing double-digits in all three key dayparts among P2+ and 25-54, posting the largest declines.  CNN also posted the largest increases in daytime (9a-4p) among both total viewers and demo, while MSNBC daytime is down a whopping -66% to 36k in the demo, its lowest delivery in over 15 years.

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CNN’s weekday primetime programs all ranked second in cable news (demo), registering impressive growth this month especially in the demo (Erin Burnett Outfront  up +102%,  AC 360 up +58%, CNN 9pm programming up +111% and 10pm programming (mostly CNN Tonight) up +66%); while MSNBC lost a staggering -55% of its weekday primetime audience.  CNN has now topped MSNBC across the M-F 7p, 8p, 9p and 10p hours in the demo 25-54 for seven straight months.  CNN’s D.C.-based and Sunday morning programming all posted significant growth and easily topped MSNBC this month.

Over its five Thursday 9-10pm premieres-to-date (1/22-2/19/15) in season three, the CNN Original Series Morgan Spurlock: Inside Man ranks #2 among 25-54 across cable news in its time period, ahead of MSNBC’s The Rachel Maddow ShowInside Man is tracking to have its strongest season yet among both total viewers and the demo 25-54.

CNN Program Highlights:

  • CNN’s New Day (6-9am) beat Morning Joe once again this month in both total viewers (388k vs. MSNBC’s 327k) and the demo 25-54 (132k vs. MSNBC’s 79k).  New Day has now topped Morning Joe for the 5th straight month in both demos, the 8th straight month in 25-54 and the 5th straight month in total viewers.  These are the longest streaks since the program’s debut in June 2013.  New Day is also posting its largest monthly demo advantage on record over Morning Joe. While New Day is up +67% in both demos, Morning Joe ranked 3rd in total viewers (declining -14% from a year ago) and placed 4th in the demo (down -38%).
  • The Lead with Jake Tapper (4pm) ranked #2 in cable news at 4pm, easily topping MSNBC in both total viewers (592k vs. MSNBC’s 312k) and the demo 25-54 (145k vs. 49k).  The Lead also posted significant growth this month, increasing +67% in total viewers and +56% in the demo.  MSNBC was down -25%/-55% respectively.
  • The Situation Room with Wolf Blitzer (5-7pm) also had a very strong February, easily topping MSNBC in both total viewers and the demo.  The Blitzer-led program was also up +72% in total viewers and up +94% in the demo 25-54 vs. a year ago.  MSNBC’s The Ed Show (5pm) was down -59% and Politics Nation (6pm) declined -55% in the demo from a year ago.
  • Erin Burnett Outfront (7pm) easily beat MSNBC’s Hardball in the demo (202k vs. 128k).  EBOF grew triple digits in both total viewers (+109%) and the demo (+102%) vs. last year.  Hardball was down -46% in the demo and -25% in total viewers.
  • Anderson Cooper 360 (8pm) ranked #2 in cable news, topping MSNBC’s All in with Chris Hayes in both total viewers (637k vs. 602k) and in the demo (202k vs. 113k). AC 360 also posted significant growth vs. a year ago, increasing +51% in total viewers and +58% in the demo. MSNBC’s Hayes decreased -24%/-53% from a year ago.
  • CNN programming at 9pm ranked #2 in the demo in cable news this month, increasing +71% in total viewers (597k) and +111% in the demo (213k) from a year ago.  MSNBC’s flagship primetime program The Rachel Maddow Show trailed CNN again this month, ranking #3 in the demo (147k), shedding -51% of its audience from a year ago.
  • CNN programming at 10pm (mostly CNN Tonight) topped MSNBC in the demo this month (176k vs. MSNBC’s 106k).  At 10pm, CNN increased +57% in total viewers and +66% in the demo – while MSNBC declined -26%/-51%.
  • Smerconish ranked #2 in total viewers and the demo – increasing +83% in total viewers and +66% in the demo on Saturdays at 9am.  At 6pm, the program ranked #1 in the demo with 154k, Fox News followed with 131k and MSNBC had 125k.
  • Fareed Zakaria GPS ranked #2 in both total viewers and the demo 25-54 at 10am and 1pm.  GPS grew double-digits in both demos, both hours; while MSNBC declined double-digits.
  • Reliable Sources with Brian Stelter ranked #2 this month in both total viewers (603k) and among 25-54 (170k) at 11am.  RS increased +66% in total viewers and +59% in the demo vs. last year. 

MSNBC Monthly Lows:

  • In Total Day, MSNBC’s demo delivery (81k) is its lowest since May 2005 and total viewer delivery (313k) is the lowest since December 2007;
  • In M-Su Primetime, MSNBC’s demo delivery (122k) is the lowest since July 2005;
  • In M-F Primetime, MSNBC’s demo delivery (120k) is the second lowest since July 2005;
  • In Dayside (9a-4p), MSNBC’s demo delivery (36k) is its lowest in over 15 years (since October 1999) and total viewer performance (232k) is the lowest since December 2007;
  • Weekday mornings (6-9am), MSNBC’s Morning Joe had its second lowest demo delivery (79k)  in over seven years (since November 2007) and fourth lowest in total viewers (327k) since August 2008;
  • All in with Chris Hayes, which debuted in April 2013, had its second lowest monthly demo delivery (113k) on record (after October 2014).  In the M-F 8pm hour, MSNBC had its second lowest demo delivery since August 2005 (after October 2014);
  • The Rachel Maddow Show had its second lowest monthly demo delivery (147k) on record (after October 2014) this month.
  • The Last Word with Lawrence O’Donnell, also averaged its second lowest monthly delivery (109k) on record (after October 2014) and the network’s lowest 10pm delivery since May 2005.

Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.

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Topics: Ratings
HLN Kicks Off The New Year Strong; Posts Increases In Total Day & Prime In All Key Demos
HLN is Also Kicking off 2015 with Solid Ratings and Social Growth
January 28th, 2015
12:53 PM ET

HLN Kicks Off The New Year Strong; Posts Increases In Total Day & Prime In All Key Demos

HLN Beats MSNBC In Total Day & Prime In January 2015

#1 Cable News Network In Weekend Total Day & Prime

In HLN's first month since rebranding, the debut of its first live daily show ("The Daily Share") and original series ("Jack Vale: Offline") under the new brand, HLN is also kicking off 2015 with solid ratings and social growth. 

  • Total Day, HLN is up +39% in P2+ (316k); +32% in P25-54 (135k); +47% in P18-49 (112k) vs January 2014
  • Mon-Sun Prime, HLN is up +19% in P2+ (369k); +12% in P25-54 (140k): +16% in P18-49 (114k) vs prior year
  • HLN & CNN are the only two cable news nets up in all demos January 2015 vs. 2014 in Total Day

FULL POST


Topics: HLN • HLN Press Releases • Ratings
CNN Has All The Ratings Momentum In January
January 27th, 2015
03:45 PM ET

CNN Has All The Ratings Momentum In January

Narrows Gap with Fox News to Lowest in Years; Overtakes MSNBC in All Categories

CNN is Up +70% vs. Last Year; Fox News Declines Double-Digits, MSNBC Sheds Nearly 40% of its Audience

CNN Ranks #1 in Total Day and M-Su Primetime among 18-49

New Day Beats Morning Joe in Viewers and Demo; Brooke Baldwin Ranks #1 at 2pm and 3pm; Erin Burnett Grows 100%

CNN had all the ratings momentum in January, with the cable news network closing out the month firmly ahead of MSNBC in all key dayparts in both total viewers and the demo 25-54 rating and also narrowing the gap significantly with Fox News to the closest margin in six years (since January 2009).  CNN has now beaten MSNBC for the seventh straight month in Total Day among both demos, and in M-Su/M-F Primetime in the demo, the longest streak across these dayparts and demos in six years (since November 2008).  CNN (and HLN) are up from year-ago in all categories, with CNN posting the largest growth in cable news.  MSNBC is down double-digits in all three key dayparts among both demos, posting the largest declines.  Fox News is seeing double-digit losses in Total Day among both demos, and in M-Su/M-F Prime among total viewers. CNN also ranked #1 in Total Day and M-Su Primetime among 18-49.

On weekday mornings, CNN’s New Day registered its highest ratings ever in January and posted its largest monthly share of the cable news morning audience since 2009.  The program also easily beat MSNBC’s Morning Joe, topping Joe for four straight months in total viewers and seven consecutive months among A25-54.  Fox and Friends posted its lowest delivery since 2001.

This month, CNN Newsroom with Brooke Baldwin at 2pm and 3pm ranked #1 in the demo 25-54, beating Fox News’ Gretchen Carlson (2pm) and Shepard Smith Reporting (3pm). CNN’s weekday Primetime programs all registered enormous growth especially in the key demo (Outfront with Erin Burnett up +100%,  AC 360 up +81%, CNN 9pm programming up +91% and CNN Tonight up +47%) while Fox News was up single-digits (+4%) and MSNBC lost a whopping -45% of its weekday Primetime audience.  CNN’s D.C.-based and Sunday morning programming all posted significant growth and easily topped MSNBC this month. FULL POST


Topics: CNN • CNN Press Releases • Ratings
November 25th, 2014
06:02 PM ET

VIEWERS TURNED TO CNN LAST NIGHT FOR COVERAGE OF FERGUSON GRAND JURY DECISION & AFTERMATH

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Network Outperforms Fox News in Demo; MSNBC Lags far Behind 

CNN Was Most Watched in Cable News at 10pm with 6.3 Million Total Viewers

Viewers turned to CNN in large numbers last night to learn about the Ferguson Grand Jury decision and its aftermath. At 9pm, when the prosecutor announced the decision, CNN averaged 3.155 million in the key demo 25-54 rating, Fox News followed with 2.186 million and MSNBC lagged far behind with 742k. In total viewers CNN averaged 6.265 million, Fox News had 7.256 million and MSNBC posted 2.197 million. FULL POST


Topics: CNN • Ratings
CNN.com Takes #1 Video and Traffic Spots, Dominates Social and Mobile
October 22nd, 2014
08:25 AM ET

CNN.com Takes #1 Video and Traffic Spots, Dominates Social and Mobile

With nearly 1 billion page views, CNN.com overcame Yahoo News for the month of September to become the most consumed news and information website in the U.S.  CNN.com also snagged from Yahoo News the top spot in video starts for the first time on record. Adding to its unprecedented performance, CNN Digital maintained its 7-year mobile lead over all competitors while the network exhibited ongoing social dominance on Twitter and Facebook.  

#1 in Traffic

Topping Yahoo News by 16% in September, CNN.com earned more page views than any competitor:

CNN.com:  993mm page views

·      Yahoo News: 855mm (16%)
·      FoxNews.com: 706mm (41%)
·      Huffingtonpost.com: 658mm (51%)
·      NYTimes.com: 474mm (110%)
·      USATODAY.com: 307mm (224%)
·      NBCNews.com: 227mm (338%)
·      ABCNews.com: 112mm (787%)
·      CBSNews.com: 53mm (1767%)

    Source: comScore Media Metrix, September 2014

FULL POST


Topics: CNN • CNN Digital • Mobile • Ratings
CNN Original Series Has Best Premiere Ever with Mike Rowe’s Somebody's Gotta Do It
October 9th, 2014
02:46 PM ET

CNN Original Series Has Best Premiere Ever with Mike Rowe’s Somebody's Gotta Do It

According to Nielsen Fast National Data, Mike Rowe’s Somebody’s Gotta Do It (SGDI) was CNN Original Series’ best premiere ever among 25-54, averaging 507k.  The program averaged 943k in total viewers.

SGDI had a +255% advantage over MSNBC’s The Rachel Maddow Show in the key demo (507k vs. 143k)  and a +25% lead in total viewers (943k vs. MSNBC’s 757k).  Fox News averaged 544k/2.770m last night at 9pm.

CNN’s second highest Original Series premiere in the demo 25-54 rating was The Hunt with John Walsh (330k).  The Hunt averaged 989k in total viewers.

CNN also posted the most growth in weekday prime at 9pm last night vs. the prior four Wednesdays, increasing +152% among 25-54 (507k vs. 201k) and +77% among total viewers (943k vs. 534k).

CNN’s other shows in primetime also topped MSNBC last night with AC 360 posting 282k vs. All In with Chris Hayes’ 104k, and CNN Tonight averaging 277k vs. The Last Word’s 148k.

CNN Ranks #2 In Cable News In August
September 3rd, 2014
03:22 PM ET

CNN Ranks #2 In Cable News In August

HAS 50% ADVANTAGE OVER MSNBC IN M-F PRIMETIME 

CNN Jumps +77% in Primetime and +43% in Total Day vs. Last Year 

New Day Beats MSNBC’s Morning Joe Four out of the Past Six Months; AC 360/CNN Programming tops MSNBC at Both 8/9pm 

MSNBC Slips to 4th in Total Day; Rachel Maddow has Second Worst Month Ever 

CNN’s Original Series and Weekend Programming Continue to Post Strong Ratings

 For the month of August, 2014:

  • CNN ranks #2 in Total Day among total viewers (505k vs. MSNBC’s 344k) and in the key demo 25-54 rating (154k vs. MSNBC’s 102k).
  • CNN ranks #2 in M-Su Primetime among total viewers (639k vs. MSNBC’s 576k) and in the demo 25-54 (218k vs. MSNBC’s 154k).
  • CNN ranks #2 in M-F Primetime in the demo 25-54 (237k vs. MSNBC’s 158k).
  • CNN ranks #2 in Dayside (9a-4p), posting a 130% advantage over MSNBC in total viewers (580k vs. MSNBC’s 252k) and 161% more in the demo (146k vs MSNBC’s 56k).
  • CNN ranks #1 in Weekend Primetime, topping both Fox and MSNBC in the key demo (170k vs. Fox’s 144k vs. MSNBC’s 143k).

CNN topped MSNBC for the second straight month and for the fourth time in the last six months in Total Day among total viewers and 25-54.  In M-F Primetime, CNN easily topped MSNBC posting a 50% advantage in the key demo (237k vs. MSNBC’s 158k). (In M-F primetime, CNN had 682k and MSNBC 683k among P2+.) For the first time in over a year (since July, 2013), CNN moved past MNSBC in total day and M-Su prime in both total viewers and the demo 25-54. Year-to-date CNN ranks ahead of MSNBC in total day in both total viewers and the demo. FULL POST


Topics: CNN • CNN Press Releases • Ratings
CNN IS #2 IN CABLE NEWS FOR THE 2Q 2014
July 1st, 2014
02:07 PM ET

CNN IS #2 IN CABLE NEWS FOR THE 2Q 2014

MSNBC FALLS TO 4TH AND FOX NEWS IS POSTING LOWEST QUARTERLY PERFORMANCE SINCE 2001

CNN Original Series Post Strong Ratings Performance This Quarter

For the second quarter 2014:

• CNN ranked #2 in Total Day among total viewers (344k) and in the key demo 25-54 rating (106k).
• CNN ranked #2 in M-Su Primetime among 25-54 rating, tying with MSNBC. (163k vs. 163k).
• CNN ranked #2 in Dayside (9a-4p) in both total viewers (378k) and demo 25-54 rating (93k)
• CNN ranked #1 in Weekend Primetime in demo rating (189k) and #2 among total viewers (483k).

This quarter MSNBC slipped to #4 in total day (104k) and dayside (58k) in the key demo 25-54 rating. MSNBC’s dayside performance of 58k represents the network’s lowest quarterly delivery in nearly 11 years – since 3Q 2003 (54k). Fox News is down double-digits across all key dayparts among both total viewers and demo 25-54 rating this quarter. In M-F primetime, Fox News is posting its lowest performance in the key demo (326k) in over 12 years since 2Q 01 (163k).
Second quarter CNN show highlights include:

• Early Start with John Berman and Christine Romans ranked #2 in total viewers (189k).
• The Lead with Jake Tapper ranked #2 in total viewers (381k) and the demo (90k).
• AC 360 ranked #2 in the key demo (158k) easily topping MSNBC’s Chris Hayes (136k).
• Smerconish ranked #2 in total viewers (425k).
• Inside Politics with John King ranked #2 in total viewers (370k).
• State of the Union with Candy Crowley ranked #2 in total viewers (382k) at 9a and at noon in both total viewers (430k) and among the demo (99k).
• Fareed Zakaria GPS ranked #2 in both total viewers (456k) and key demo rating (117k).
• Reliable Sources with Brian Stelter ranked #2 in total viewers (375k) and among 25-54 (107k).

FULL POST


Topics: CNN • CNN Press Releases • Ratings
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