CNN Ranks #2 In Cable News In August
September 3rd, 2014
03:22 PM ET

CNN Ranks #2 In Cable News In August

HAS 50% ADVANTAGE OVER MSNBC IN M-F PRIME-TIME 

CNN Jumps +77% in Primetime and +43% in Total Day vs. Last Year 

New Day Beats MSNBC’s Morning Joe Four out of the Past Six Months; AC 360/CNN Programming tops MSNBC at Both 8/9pm 

MSNBC Slips to 4th in Total Day; Rachel Maddow has Second Worst Month Ever 

CNN’s Original Series and Weekend Programming Continue to Post Strong Ratings

 For the month of August, 2014:

  • CNN ranks #2 in Total Day among total viewers (505k vs. MSNBC’s 344k) and in the key demo 25-54 rating (154k vs. MSNBC’s 102k).
  • CNN ranks #2 in M-Su Primetime among total viewers (639k vs. MSNBC’s 576k) and in the demo 25-54 (218k vs. MSNBC’s 154k).
  • CNN ranks #2 in M-F Primetime in the demo 25-54 (237k vs. MSNBC’s 158k).
  • CNN ranks #2 in Dayside (9a-4p), posting a 130% advantage over MSNBC in total viewers (580k vs. MSNBC’s 252k) and 161% more in the demo (146k vs MSNBC’s 56k).
  • CNN ranks #1 in Weekend Primetime, topping both Fox and MSNBC in the key demo (170k vs. Fox’s 144k vs. MSNBC’s 143k).

CNN topped MSNBC for the second straight month and for the fourth time in the last six months in Total Day among total viewers and 25-54.  In M-F Primetime, CNN easily topped MSNBC posting a 50% advantage in the key demo (237k vs. MSNBC’s 158k). (In M-F primetime, CNN had 682k and MSNBC 683k among P2+.) For the first time in over a year (since July, 2013), CNN moved past MNSBC in total day and M-Su prime in both total viewers and the demo 25-54. Year-to-date CNN ranks ahead of MSNBC in total day in both total viewers and the demo. FULL POST


Topics: CNN • Press Releases • Press Releases • Press Releases • Ratings
CNN IS #2 IN CABLE NEWS FOR THE 2Q 2014
July 1st, 2014
02:07 PM ET

CNN IS #2 IN CABLE NEWS FOR THE 2Q 2014

MSNBC FALLS TO 4TH AND FOX NEWS IS POSTING LOWEST QUARTERLY PERFORMANCE SINCE 2001

CNN Original Series Post Strong Ratings Performance This Quarter

For the second quarter 2014:

• CNN ranked #2 in Total Day among total viewers (344k) and in the key demo 25-54 rating (106k).
• CNN ranked #2 in M-Su Primetime among 25-54 rating, tying with MSNBC. (163k vs. 163k).
• CNN ranked #2 in Dayside (9a-4p) in both total viewers (378k) and demo 25-54 rating (93k)
• CNN ranked #1 in Weekend Primetime in demo rating (189k) and #2 among total viewers (483k).

This quarter MSNBC slipped to #4 in total day (104k) and dayside (58k) in the key demo 25-54 rating. MSNBC’s dayside performance of 58k represents the network’s lowest quarterly delivery in nearly 11 years – since 3Q 2003 (54k). Fox News is down double-digits across all key dayparts among both total viewers and demo 25-54 rating this quarter. In M-F primetime, Fox News is posting its lowest performance in the key demo (326k) in over 12 years since 2Q 01 (163k).
Second quarter CNN show highlights include:

• Early Start with John Berman and Christine Romans ranked #2 in total viewers (189k).
• The Lead with Jake Tapper ranked #2 in total viewers (381k) and the demo (90k).
• AC 360 ranked #2 in the key demo (158k) easily topping MSNBC’s Chris Hayes (136k).
• Smerconish ranked #2 in total viewers (425k).
• Inside Politics with John King ranked #2 in total viewers (370k).
• State of the Union with Candy Crowley ranked #2 in total viewers (382k) at 9a and at noon in both total viewers (430k) and among the demo (99k).
• Fareed Zakaria GPS ranked #2 in both total viewers (456k) and key demo rating (117k).
• Reliable Sources with Brian Stelter ranked #2 in total viewers (375k) and among 25-54 (107k).

FULL POST


Topics: CNN • Press Releases • Ratings
CNN Digital Posts Strongest Month Ever in March 2014
January 2nd, 2014
01:25 PM ET

CNN Moves Past MSNBC to Finish 2013 as #2 Rated Cable News Network

All CNN Primetime Programs are Up While FOX and MSNBC Programs are Down

2013 Marks Best Year in History for CNN Digital

For the first time in two years, CNN ended the year as the #2 rated cable news network, topping MSNBC in total day in total viewers (414k vs. 397k).  Also this year, CNN's audience levels remained steady compared to 2012, while both FOX and MSNBC were down double-digits this year. Among all of CNN’s properties, HLN’s rating grew strongly this year vs. a year ago and CNN Digital had its best year in history.

In total day (6am-6am) CNN ratings remained even this year vs. a year ago in total viewers (414k vs. 416k) and in the demo 25-54 (132k vs.134k).  MSNBC lost close to a quarter of its audience in 2013 vs. last year, down -21% in total viewers (397k vs. 500k) and -20% in the demo rating (133k vs. 167k). Without the series "Lock Up" and "Caught on Camera," etc. MSNBC ratings fall even more dramatically, from 133k to 117k. FOX was off -5% in total viewers and down -18% in the demo 25-54 in 2013.  Also, CNN narrowed the gap with FOX by a third from 140k (134k vs. 274k) to 93k (132k vs. 225k) among adults 25-54 vs. the same period a year ago.

FULL POST


Topics: CNN • Press Releases • Ratings
CNN SCORES BIGGEST MONTH FOR MOBILE NEWS IN HISTORY; REMAINS #1
CNN Films:  Blackfish #1 In Cable News Last Night In Key Demo Ratings
October 25th, 2013
03:51 PM ET

CNN Films: Blackfish #1 In Cable News Last Night In Key Demo Ratings

FILM HAS BIG YOUNGER VIEWER TURNOUT

Highest Ranking CNN Film this Year

Blackfish 2nd most mentioned cable program on Twitter

According to Nielsen Fast National data, the premiere of CNN Films: Blackfish was #1 in cable news last night (9:00-11:00pm) averaging 472k in the key-demo adults 25-54 rating.  FXNC followed with 331k and MSNBC registered 235k.  Younger viewers (18-49) tuned-in in large numbers with CNN averaging 688k, while FXNC and MSNBC lagged far behind with 216k/173k respectively.  Among viewers 18-34, CNN posted 471k, more than 8x the combined competition of FXNC (31k) and MSNBC (25k).  In total viewers, CNN averaged 1.36m, FXNC had 1.89m and MSNBC posted 867k.

Inside Blackfish, an AC Special Report following the film (11-11:30pm) topped MSNBC in both the key demo 25-54 (231k vs. 74k) and in total viewers (560k vs. 361k).  FXNC averaged 334k/1.2m during this time period. 

Online and on mobile, Blackfish ranked #1 in page views among all CNN films this year.

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Topics: CNN • CNN Films • Ratings
August 27th, 2013
03:56 PM ET

CNN Has Ratings Gains in August while FXNC and MSNBC Shed Viewers Throughout All Dayparts

CNN Continues To Post Most Growth In Cable News

New Day” is Up +36% in Total Viewers and +18% in 25-54 Ratings vs. CNN Programming a Year Ago;

AC 360 Ranks Second On Cable News at 8pm

MSNBC’s Flagship Program “The Rachel Maddow Show” Loses 47% of its Audience; FXNC Has Lowest Ratings in a Decade

CNN continued to post the most growth in cable news this month – increasing its audience in all key dayparts - while FXNC and MSNBC had major ratings declines throughout all of its dayparts during the month of August compared to a year ago:

TOTAL DAY (6A-6A):

CNN – up +13% in demo 25-54 rating (108k vs. 96k) / up +7% in total viewers (347k vs. 325k)

MSNBC – down -32% in demo rating (120k vs. 176k) / down -28% total viewers (349k vs. 487k)

FXNC – down -24% in demo rating (193k vs. 254k) / down -10% in total viewers (968k vs. 1.079m)

M-F PRIMETIME (8-11P):

CNN – up +7% in demo 25-54 rating (133k vs. 124k) / up +10% in total viewers (468k vs. 426k)

MSNBC – down -44% in demo rating (155k vs. 278k) / down -43% in total viewers (554k vs. 978k)

FXNC – down -24% in demo rating (305k vs. 402k) / down -16% in total viewers (1.796m vs. 2.127m)

M-Su PRIMETIME (8-11P):

CNN – up +9% in demo 25-54 rating (135k vs. 124k) / up +6% in total viewers (454k vs. 427k)

MSNBC – down -32% in demo rating (178k vs. 262k) / down -36% in total viewers (528k vs. 819k)

FXNC – down -24% in demo rating (255k vs. 337k) / down -15% in total viewers (1.552m vs. 1.828m)

DAYSIDE (9A-5P):

CNN – up +12% in demo 25-54 rating (110k vs. 98k) / up +2% in total viewers (397k vs. 389k)

MSNBC – down -42% in demo rating (87k vs. 150k) / down -32% in total viewers (312k vs. 461k)

FXNC – down -25% in demo rating (185k vs. 246k) / down -12% in total viewers (1.006m vs. 1.149m)

CNN’s newest program “New Day” saw substantial ratings gains compared to CNN programming a year ago and is the only morning cable news program to increase its audience growing +18% in the key demo rating (97k vs. 82k) and +36% in total viewers (277k vs. 204k).  MSNBC’s “Morning Joe” was down -17% among 25-54 (125k vs. 150k) and decreased -9% in total viewers.  FXNC’s “Fox and Friends” also lost viewers this August, decreasing -23% in the key demo rating and was down -3% in total viewers.

MSNBC experienced major ratings declines in August losing almost one half of its M-F primetime audience, while registering its lowest total viewer delivery since December 2007, and its lowest among P25-54 since August 2006.  MSNBC, fueled this month by the strong performance of the network’s doc series “MSNBC Investigates” (Lock Up) and “MSNBC Specials” (Caught on Camera) also posted its lowest M-Su prime delivery among total viewers since December 2007.

This month, FXNC has posted some of its lowest ratings in over a decade, registering its lowest delivery in total day and M-F/M-Su primetime since August 2001 in the key demo 25-54 rating.  FXNC also saw its lowest primetime delivery since July 2008 in total viewers.

Other CNN August highlights include:

“Erin Burnett Outfront” at 7pm posted double-digit growth this month increasing +14% from a year ago in the key demo (124k vs. 109k). EBO also ranked second this month, tying with “Hardball with Chris Matthews” in the key demo 25-54 rating.  Matthews lost a substantial number of viewers vs. a year ago, dropping -42% among 25-54 (124k vs. 214k) and was down -45% in total viewers (480k vs. 867k), posting its lowest total viewer delivery since December 2007.  “The Fox Report” at 7pm also saw audience declines, losing -34% in the demo 25-54 rating and decreasing -15% in total viewers, posting its lowest total viewers delivery since July 2008.

“AC 360” at 8pm was the #2 show on cable news topping MSNBC’s “All in with Chris Hayes” in both total viewers (515k vs. 483k) and the key demo rating (140k vs. 132k), and was the #1 show on CNN primetime in both P2+ and P25-54. “AC 360” was also the only show at 8pm to grow vs. year-ago, increasing +15% in the demo rating (140k vs. 122k) and +16% in total viewers (515k vs. 445k); while FXNC and MSNBC lost a notable amount of viewership during the time period. Hayes was down -43% in the demo (132k vs. 233k) and lost almost half of its total viewers (483k vs. 924k) compared to a year ago. MSNBC posted its lowest 8pm delivery since September 2006 in total viewers and since August 2005 in the key demo rating.   “O’Reilly” lost one quarter (-25%) of its audience in the demo and was down -10% in total viewers.  August represents “O’Reilly’s” lowest delivery since July 2008 in total viewers and lowest since May 2006 among 25-54 demo rating.

“Piers Morgan Live” saw a slight increase in total viewers (465k vs. 460k) vs. a year ago.  “The Rachel Maddow Show” shed a substantial number of total viewers – dropping -43% (634k vs. 1.109m) and registering its lowest 9pm performance since August 2008 in total viewers and lowest since December 2007 in the key demo 25-54.  “Hannity” was also down this month, losing -21% of its total viewer audience (1.611m vs. 2.040m), resulting in the program’s lowest delivery since December 2007 and lowest demo delivery since August 2001.

Anderson Cooper at 10 pm was up +10% in the demo rating (145k vs. 132k) and +12% in total viewers (423k vs. 379k) compared to a year ago. FXNC and MSNBC also shed viewers during this time period, with “The Last Word” down -44% in P25-54 rating (160k vs. 288k) and down -41% in total viewers (603k vs. 1.018m). “On the Record” was down -15% among demo 25-54 and down -18% among total viewers.

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Topics: Press Releases • Ratings
July 2nd, 2013
01:46 PM ET

For the First Time since 2005 CNN and HLN top MSNBC in Total Day in both Total Viewers and 25-54 Demo; MSNBC 4th

CNN POSTS QUARTERLY ADVANTAGE OVER MSNBC IN PRIMETIME FOR THE FIRST TIME SINCE 2009

CNN Posts Gains in June vs. A Year Ago 

CNN.com Posts Best Quarter Ever

CNN Digital Network Holds Lead Over Competition 

For the first time in eight years (since second quarter 2005) CNN and HLN have both topped MSNBC for the quarter in total day ratings among total viewers and in the key adults 25-54 demo. MSNBC placed 4th for the quarter in total day among both total viewers and the key demo for the first time since Q2 2005. CNN placed second this quarter in primetime, topping MSNBC in M-F and M-Su prime in both total viewers and the demo for the first time since 2009.  This quarter CNN registered double digit growth vs. a year ago, while MSNBC lost viewers. FULL POST


Topics: CNN • HLN • Press Releases • Press Releases • Ratings
May 14th, 2013
10:14 AM ET

Record-Breaking April for CNN Digital

CNN.com Takes Top Spot for Breaking News

As the events in Boston unfolded last month, the world turned to CNN on air, online and on the go.  Topping every news and information competitor, CNN Digital posted its most trafficked week (536 mm page views) and story in history (87 mm page views, source: Adobe SiteCatalyst).  April also marked CNN.com’s second highest month on record for global video starts (162.5mm) and the narrowest margin (15%) ever between the CNN Digital Network and combined Yahoo!-ABC News rollup in unique visitors.  A record-breaking month for CNN, April highlights include:

#1 Site for Breaking News

Throughout the week of the Boston manhunt, CNN.com was the most trafficked news and information site online, topping Yahoo! News with an all-time high of 536 million page views:

CNN.com (536 million)

•             Yahoo! News by 8% (496 million)

•             HuffingtonPost.com by 22% (441 million)

•             FoxNews.com by 42% (377 million)

•             NBCNews.com by 94% (276 million)

•             NYTimes.com by 201% (178 million)

*Source: comScore Media Metrix for week ending 04/21/13

FULL POST


Topics: CNN Digital • Mobile • Ratings
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