CNN.com Takes Top Spot for Breaking News
As the events in Boston unfolded last month, the world turned to CNN on air, online and on the go. Topping every news and information competitor, CNN Digital posted its most trafficked week (536 mm page views) and story in history (87 mm page views, source: Adobe SiteCatalyst). April also marked CNN.com’s second highest month on record for global video starts (162.5mm) and the narrowest margin (15%) ever between the CNN Digital Network and combined Yahoo!-ABC News rollup in unique visitors. A record-breaking month for CNN, April highlights include:
#1 Site for Breaking News
Throughout the week of the Boston manhunt, CNN.com was the most trafficked news and information site online, topping Yahoo! News with an all-time high of 536 million page views:
CNN.com (536 million)
• Yahoo! News by 8% (496 million)
• HuffingtonPost.com by 22% (441 million)
• FoxNews.com by 42% (377 million)
• NBCNews.com by 94% (276 million)
• NYTimes.com by 201% (178 million)
*Source: comScore Media Metrix for week ending 04/21/13
CNN Shows Most Growth of All Cable News Nets In April and Now Ranks #2 Year-to-Date
CNN Has Best Ratings Month Since November 2012
CNN Tops MSNBC in Key Dayparts for the First Time in Over a Year; MSNBC Slips to 4th
April 2013 is CNN Digital's Most Trafficked Month in History; Network Breaks Records with1.8+ Billion Page Views
During a month that saw breaking news and extended coverage from Boston, CNN had its best total day (6a-6a) delivery among total viewers and the demo25-54 since November 2012 and posted double and triple-digit increases vs. a year ago in total day and M-F/M-Su prime in both total viewers and the key demo 25-54. April marks the first time CNN has outdelivered MSNBC in total viewers and the key demo 25-54 in more than a year (March 2011) in total day and in prime. MSNBC also slips to 4th place (behind HLN) in total day, the morning, daytime (9a-5p), 6p, 7p and 8p in the key demo 25-54. CNN is now topping MSNBC year-to-date in total day– ranking second among the cable news networks in total viewers and 25-54. FULL POST
HLN TOPS MSNBC IN TOTAL DAY DEMO IN APRIL 2013
"Morning Express with Robin Meade" Once Again Bests MSNBC's "Morning Joe"
HLN Continues to Post Double Digit Gains Across Both Dayparts & Demos; Prime Programs Boast Triple & Double Digit Gains
As the events in Boston unfolded, CNN Digital posted its most trafficked week on record in terms of page views and mobile, topping even the last two presidential elections. With 808mm page views, the week of the Boston manhunt beat the 665mm page views delivered during the week of the 2008 Election. On mobile web, CNN posted 182mm page views – a lead of 72 mm over the 2012 Election – the next closest week. CNN Digital also experienced a surge in video starts – 65 mm last week, making it the second highest week ever for video, behind only the March 2011 Japanese tsunami (73mm).
CNN Posts Double-Digit Gains in Audience, Page Views for March 2013
Following a strong March 2013 performance, CNN Digital once again closed in on the combined Yahoo!-ABC News Network. Separated last month by 400 mm page views (16%), the gap separating CNN and Yahoo!-ABC News narrowed to a record low. Posting 2.1 billion page views – up 13% over Feb. 2013 and 21% over the previous March, CNN Digital also sustained a firm lead over its other new competitors:
• CNN Digital Network (2.1 billion)
• HPMG News by 38% (1.5 billion)
• Fox News Digital Network by 113% (973 million)
• CBS News by 144% (849 million)
• NBC News Digital by 144% (849 million)
• New York Times Digital by 207% (675 million)
• USA Today Sites by 212% (665 million)
HLN ONLY CABLE NEWS NETWORK UP IN BOTH DEMOS IN TOTAL DAY & PRIME IN 1Q 13
HLN & HLNtv.com Each Score Best March Ever
New 10 p.m. Show “HLN After Dark” Premieres to Double-Digit Gains
Fueled by coverage of the Jodi Arias trial, new program launch and distinctive analysis on long-standing shows, HLN posted double-digit gains in 1Q 13 and March and is the only cable news network to experience explosive growth. Adding to the network’s milestone, HLN scored its best ever March in total day total viewers (396k P2+). FULL POST
In February 2013, HLNTV.com delivered the highest traffic they’ve had since the site’s launch in October 2011.
HLNTV.com reached 37.1 million page views, an 11% increase over last month and 187% over last year. The site served up 3.6 million video starts, also a record high, and an increase of 26% from last month and 296% from last year.
The traffic boost is largely due to the Jodi Arias trial coverage, which yielded the site’s top 10 videos and five of the top 10 articles on the site.
Page views up double digits for CNN Digital, Down for Yahoo!-ABC
CNN Digital Hits All-Time High on Mobile, Maintains Five-Year Stretch as No. 1
In February 2013, CNN Digital Network maintained its spot as the second most trafficked destination for news and information while tightening the gap with the combined Yahoo!-ABC News Network. With 1.8 billion page views – an increase of 28%, CNN Digital closed in on Yahoo!-ABC’s 2.3 billion page views – down 52%, over the previous February.
In page views for the month, CNN Digital held its lead over the competition:
Network Tops Huffington Post Media Group, NBC News Digital, CBS News and Fox News Digital for January 2013
For the month of January 2013 CNN Digital Network maintained its winning position, beating almost every news and information site in unique visitors, page views and video starts. Ranking below only the combined Yahoo! ABC News Network, CNN placed ahead of the Huffington Post Media Group and NBC News Digital, and earned nearly double the traffic of other news competitors.
With 68 million unique visitors for the month, CNN Network beat:
CNN’s mobile apps for iPad, iPhone, Android, Windows, Kindle Fire, Nook and Nokia now boast more than 30 million downloads.* Along with this milestone, CNN has reintroduced users to James Earl Jones' iconic greeting "This is CNN" on mobile. Users can download the latest update to the CNN Apps for iPhone and iPad to hear Jones' audio greeting whenever the app launches. The audio greeting can be turned off within the apps' settings.
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