During the month of two historic political conventions, CNN Politics came away as the clear political news front-runner. CNN Politics posted all-time high audience totals in multiplatform and mobile unique visitors, marking its 17th straight month as #1.
In July, CNN Politics saw:
#1 Multiplatform Unique Visitors
More than doubling the audience of every other competitor, CNN Politics attracted an all time record high audience of 48 million unique visitors across platforms in July 2016 — more than Fox News Politics and MSNBC combined during the month of the historic 2016 conventions.
48 mm: CNN Politics
Source: comScore Multi-Platform Media Metrix, July 2016. Based on News/Information – Politics Category.
SECOND BEST MONTH ON RECORD FOR MULTIPLATFORM AND MOBILE UNIQUE VISITORS, MINUTES & VIDEO
CNNMoney posted massive growth in July 2016, ranking in the Top 5 of business and financial online news destinations. CNNMoney grew in multiplatform unique visitors on both desktop and mobile devices ahead of competitors like Bloomberg and Wall Street Journal. In video, CNNMoney posted its second best month on record with a whopping 42 million video starts.
Source: comScore MultiPlatform Media Metrix, July 2015 – July 2016. Based on a custom set of top financial news properties. Records go back to Aug ’13. FULL POST
In July 2016, CNN Digital Network reached a greater millennial audience online than any other news and information competitor for the second straight month, according to comScore. CNN Network led Yahoo-ABC News, BuzzFeed, Huffington Post Media Group and every other news and information competitor.
CNN Network: 46.2 Million
Full comScore ranking available here.
CNN Digital posted record high numbers in July 2016, continuing its streak as the #1 news destination. Last month, CNN outpaced all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, video starts and consumption time than any other news outlet. In many cases, CNN totals were higher than several competitors combined. Meanwhile, BuzzFeed posted declines in nearly every metric.
July also marked the network’s 15th straight month as the number one source for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
CNN welcomed 115 million unique multiplatform visitors in July – an increase of +37% versus the prior year — far outpacing second place Yahoo News by 21 million visitors across platforms and third place New York Times by 29 million. BuzzFeed’s multiplatform unique visitors declined -7% over the prior month and -13% over the previous year.
CNN: 115 Million Unique Visitors
Source: comScore MultiPlatform based on CNN Brand entity — July 2016
Beats Both Fox News’ Kelly File and MSNBC’s The Rachel Maddow Show
CNN’s Libertarian Party Town Hall was the most-watched program in cable news last night (9pm/ET) among adults 25-54. Moderated by Anderson Cooper, the Town Hall with Libertarian presidential candidate and former New Mexico governor Gary Johnson and former Massachusetts governor and vice presidential candidate William Weld, ranked #1 with 642k, Fox News followed with 529k and MSNBC lagged with 468k among adults 25-54. In total viewers, CNN had 1.612m, MSNBC had 1.974m and Fox News averaged 2.819m.
Compared to CNN’s first Libertarian Party Town Hall (6/22/16), last night’s event was way up by +74% (1.612m vs. 929k) in total viewers and increased +101% (642k vs. 320k) among adults 25-54.
CNN will host the Green Party Town Hall on Wednesday, August 17 with presumptive presidential nominee Jill Stein and VP nominee Ajamu Baraka.
Press Contact: Barbara Levin, email@example.com
CNN Has Now Topped Fox in Prime Time for 6 of the Last 11 Months
CNN is within 5% of Fox for the Month in Total Day Demos
New Day Crushes MSNBC’s Morning Joe in Crucial Political Month
CNN was the top-rated cable news network in July in prime time. This was the sixth time in the last 11 months that CNN has beaten Fox News in adults 25-54 in prime time. The last time CNN had that many wins over Fox News in prime time in any 11-month period was 14 years ago. CNN’s win came in a month of major news – the two political conventions, attacks on police in Dallas and Baton Rouge, an attempted coup in Turkey and terror attacks in France and Germany – once again proving that CNN is the clear choice when news happens.
July was CNN’s second most-watched month in prime time in eight years and the network is on track to have its most-watched year ever.
CNN pulled within 5% percent of Fox for the month in total day demos, the smallest gap (tied with October 2008) between the two networks in over eight years (since February 2008).
Among all cable networks, not just news, CNN was the second most-watched in total viewers for the month in prime time and number five among adults 25-54. FULL POST
Beats All Broadcast and Cable Networks by Wide Margins on Final Night
CNN Delivered the Highest DNC Day Performance on Record in Cable News among Total Viewers
17 Million Visit CNN Digital; Outperforms 2012 & 2008 DNC Conventions by Double-Digits
Day Four DNC: Broadcast and Cable News Coverage/ Secretary Clinton
CNN dominated the big three broadcast networks and cable news channels each night of the Democratic National Convention (DNC).
On the fourth and final night, CNN outperformed all the cable and broadcast news channels once again and by wide margins in both total viewers and adults 25-54.
CNN had a big advantage over its competitors in total viewers: +42% over MSNBC, +66% over NBC, +95% over ABC, +105% over CBS and +148% over Fox News. The advantages over the broadcast and cable news networks were even more dramatic among adults 25-54.
CNN delivered 7.505m total viewers and 2.812m among 25-54
MSNBC delivered 5.272m total viewers and 1.527m among 25-54
NBC News delivered 4.516m total viewers and 1.698m among 25-54
ABC News delivered 3.846m total viewers and 1.373m among 25-54
CBS News delivered 3.653m total viewers and 1.293m among 25-54
FNC delivered 3.031m total viewers and 785k among 25-54
CNN, FXNC, MSNBC: 10-11:45pm; ABC: 10-11:39pm, CBS: 10-11:38pm, NBC: 10-11:40pm
Day Four DNC: Cable News Primetime 8-11pm
In Prime 8p-11p, CNN delivered the highest DNC day performance on record (back to 1996) in cable news among total viewers.
Last night during primetime (8-11pm), CNN ranked #1 in cable news with 5.693 million total viewers, +34% more than second place MSNBC’s 4.239 million and +82% more than Fox News’ 3.134 million. Among adults 25-54, CNN also ranked #1 with 1.955 million, MSNBC followed with 1.157 million and Fox News’ trailed far behind with 656k. Among younger viewers 18-34, CNN (658k) had more viewers than MSNBC (312k) and Fox News (167k) combined.
CNN Digital welcomed 17 million unique visitors and 11 million video starts across desktop and mobile devices on the final day of the DNC Convention in Philadelphia, outpacing the 2008 and 2012 DNC conventions by double and triple digits. CNN Politics brought in 7 million unique visitors on the final day of the DNC, ahead of the final day of the 2016 RNC Convention, and exceeding the last day of the 2012 DNC by triple digits.
On CNNgo, the 2016 DNC outperformed the 2016 RNC, averaging a double-digit increase across all live stream metrics on all platforms. The final day of the DNC Convention also ranked in the top five of Roku and Fire TV all-time live starts.
Press Contact: Barbara Levin, CNN Communications. Barbara.firstname.lastname@example.org
Beats All Broadcast and Cable Networks by Wide Margins — Again.
CNN Delivered the Highest DNC Wednesday Performance on Record in Cable News
CNN is Way up vs. 2012
CNN Digital Sees 17 Million Unique Visitors; Video Starts Up Triple-Digits vs. 2012
Day Three DNC: Broadcast and Cable News Coverage/ President Obama
During the third night of the Democratic National Convention (DNC), CNN outperformed again all the cable and broadcast news channels in both total viewers and among adults 25-54:
CNN delivered 6.169 million P2+ and 2.158m adults 25-54 (10-11:45pm)
NBC News delivered 4.151 million P2+ and 1.497m adults 25-54
MSNBC delivered 4.918 million P2+ and 1.413m adults 25-54
ABC News delivered 3.545 million P2+ and 1.280m adults 25-54
CBS News delivered 2.850 million P2+ and 921k adults 25-54
Fox News delivered 2.394 million P2+ and 662k adults 25-54
Beats All Broadcast and Cable Networks — Again
CNN is Way up vs. 2012
CNN Digital Draws 17 Million Unique Visitors
Day Two DNC: Broadcast and Cable News Coverage/Former President Bill Clinton
During the second night of the Democratic National Convention, CNN outperformed again all the cable and broadcast news channels in both total viewers and among adults 25-54:
(All times are 10-11:15pm)
CNN delivered 5.929 million P2+and 2.051m adults 25-54
NBC delivered 5.281 million P2+ and 1.925m adults 25-54
MSNBC delivered 3.834 million P2+ and 1.170m adults 25-54
ABC News delivered 3.463 million P2+ and 1.098m adults 25-54
CBS News delivered 2.945 million P2+ and 888k adults 25-54
Fox News delivered 2.851 million P2+ and 634k adults 25-54
CNN is Way up vs. 2012
CNN Digital Opens DNC Convention With 19 Million Unique Visitors
First Night DNC: Broadcast and Cable News Coverage of First Lady Michelle Obama, Sen. Elizabeth Warren and Sen. Bernie Sanders
During the first night of the Democratic National Convention, CNN outperformed all the cable and broadcast news channels by wide margins in both total viewers and among adults 25-54
CNN delivered 6.208 million P2+and 2.187m adults 25-54 (10-11:30pm)
MSNBC delivered 4.597 million P2+ and 1.398m adults 25-54 (10-11:30pm)
NBC News delivered 4.293 million P2+ and 1.731m adults 25-54 (10-11:25pm)
ABC News delivered 4.107 million P2+ and 1.351m adults 25-54 (10-11:28pm)
Fox News delivered 3.330 million P2+ and 898k adults 25-54 (10-11:30pm)
CBS News delivered 3.206 million P2+ and 1.052m adults 25-54 (10-11:25pm) FULL POST
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