Posts Double-Digit Growth in Each Key Daypart, Every Weekday Program
Dominates MSNBC in Total Day, Prime and Dayside
#1 on Weekends
CNN Newsroom with Brooke Baldwin, The Lead with Jake Tapper,
State of the Union with Jake Tapper and Fareed Zakaria GPS
All Rank #1 in June
CNN was the number-two rated cable news network for the second quarter of 2016, which ended Sunday. CNN finished a strong number two among total viewers and adults 25-54 in both total day and prime time. It was the ninth consecutive quarter that CNN has finished in second place in total day among both demos and in prime time among adults 25-54, once again far ahead of third place MSNBC.
CNN continues to narrow the gap with Fox News. Among adults 25-54 in prime time in the second quarter, CNN finished just 9% behind Fox News (324k vs 358k). That is the fourth smallest quarterly deficit on record. And among adults 25-54 in total day, CNN finished 12% behind Fox News (190k vs 217k), the smallest quarterly deficit since 2008.
This quarter, CNN had double-digit growth across every key daypart and every weekday program compared to last year. Among the Top 40 cable networks vs. a year ago in total day, CNN is posting the second largest growth in both adults 25-54 and total viewers.
CNN’s dayside programming (9am-4pm) had a significant advantage over MSNBC this quarter: +35% more total viewers and a +61% advantage among adults 25-54 - also growing double-digits compared to a year ago.
May 2016 marked the 15th straight month that CNN Politics was the Web’s most-consumed producer of political news and information. The network posted triple-digit gains over the previous year and easily topped every competitor in every traffic category. Up across the board over April 2016, CNN politics posted 31 million unique multiplatform visitors, 79 million video starts, nearly 260 million multiplatform views and 681 million minutes of consumption time.
#1 Multiplatform Unique Visitors
Doubling the traffic of nearly every competitor, CNN Politics attracted an audience of 31 million unique visitors across platforms in May 2016 – up 135% vs. the prior year and +11% over the previous month.
31 mm: CNN Politics
Source: comScore Multi-Platform Media Metrix, May 2015 – May 2016. Based on News/Information – Politics Category.
CNN dominated cable news throughout this election cycle and last night’s historic primary/caucus night was no exception. CNN was the place where Americans watched election returns with the network ranking #1 among adults 25-54 and 18-34. In primetime (8-11pm), CNN beat the competition by wide margins – CNN averaged 829k, +78% more than MSNBC’s 466k and had a +81% advantage over Fox News’ 458k among adults 25-54. Among younger viewers (18-34) CNN was #1, also by wide margins, with 227k, MSNBC had 104k, and Fox News trailed with 73k. In total viewers CNN beat MSNBC (2.405 million vs. MSNBC’s 2.051 million); Fox News had 2.525 million.
During the live coverage block (7pm-2am), which included late night returns from California, CNN was #1 across the board. In total viewers, CNN was top-rated with 2.129 million, Fox News followed with 1.828 million and MSNBC had 1.779 million. Among adults 25-54, CNN outperformed the competition with 745k, +74% more than MSNBC’s 429k and a whopping +106% advantage over Fox News’ 362k. In younger viewers (18–34), CNN had 206k vs. MSNBC’s 96k vs. Fox News’ 57k.
Last night’s Super Tuesday 5 primary/caucus election night coverage (New Jersey, New Mexico, Montana, North Dakota, South Dakota and California) was anchored by CNN’s Wolf Blitzer, Anderson Cooper, Jake Tapper and Dana Bash. John King reported throughout the night from the Magic Wall.
CNN Digital welcomed 16 million unique visitors across properties on Super Tuesday, making it the sixth most trafficked primary or caucus day dating back to 2008. CNN Digital also saw 11 million multiplatform video starts and 89 million page views.
This primary election season CNN had:
CNN Beats MSNBC in Total Day and Prime Time, Again
Ranks #1 in Cable News on Weekends
Newest CNN Original Series United Shades of America with W. Kamau Bell is #1 Hit
CNN’s 2016 momentum continued again in May, with yet another solid month for the network. CNN finished a strong #2 in every cable news daypart in May: total day viewership and demos and prime time total viewers and demos. CNN’s viewership was up more than +30% in total day and more than +50% in prime time compared to a year ago. Among the Top 40 cable networks, compared to a year ago, CNN is posting the second largest growth in prime in both total viewers and the 25-54 demo.
For the month, CNN again beat MSNBC in total day and prime time by huge margins. In the key demo of adults 25-54, CNN beat MSNBC by 39% in total day and 40% in prime time.
CNN has now beaten MSNBC for 23 consecutive months in total viewers and adults 25-54 in total day. In prime time, CNN has now outperformed MSNBC for six straight months in total viewers and for 23 consecutive months among adults 25-54.
For the year among adults 25-54, CNN has narrowed the gap with Fox News to its smallest margin since 2008 in total day, and is enjoying its biggest advantage over MSNBC in 11 years (since 2005) in M-Su prime.
CNN’s dayside programming (9am-4pm) had a significant advantage over MSNBC in May, also growing double-digits vs. last year.
CNN beat Fox News and MSNBC to rank #1 in cable news on weekends in both total day and prime among adults 25-54 in May.
CNN May 2016 Program Highlights:
CNN Original Series May 2016 Highlights:
CNN once again outpaced all news and information competitors last month with more multiplatform unique visitors, views, video starts and consumption time than any other news outlet. April also marked the network’s 12th straight month as the number one source for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
CNN welcomed 93 million unique visitors in April, besting all other news outlets and maintaining its number one rank. CNN topped second place Yahoo News by 7 million visitors across platforms and third place BuzzFeed.com by 13 million.
CNN: 93 Million Unique Visitors
Source: comScore MultiPlatform based on CNN Brand entity — April 2016
CNNMoney posted an impressive lead over some of the web’s finest business and financial news competitors for the month of April 2016. In terms of traffic, CNNMoney outperformed Bloomberg, Wall Street Journal and CNBC in multiplatform visits and unique visitors. It topped both Business Insider and Wall Street Journal in video starts and consumption time. The network ranked a solid fourth place among top business and financial properties for the month and registered double digit gains over April 2015 in most measurements.
For the month of April 2016, CNN Politics extended its streak as the most trafficked political news destination online to 14 straight months. The network easily topped every competitor and registered double and triple-digit growth over its own number one position year-over-year. With 28 million unique multiplatform visitors, 18 million mobile uniques, 71 million video starts, and nearly 228 million multiplatform views, CNN Politics remains the category leader and the nation’s top source for political news and information.
CNN #1 IN CABLE NEWS IN PRIME TIME FOR THIRD STRAIGHT WEEK AMONG ADULTS 25-54
Ranked #9 in ALL of Cable Among Total Viewers Last Week
CNN Top-Rated During White House Correspondents’ Dinner Coverage
CNN Original Series Ranked #1 in Demo on Sunday
Last week (4/25/16-5/1/16), CNN ranked #1 in cable news in M-Su Prime among adults 25-54. This is only the third time CNN has won three consecutive weeks in the last 15 years.
The last time CNN won three consecutive weeks was at the end of 2015 (weeks of 12/14/15, 12/21/15 and 12/28/15) and the time before that was 2008 (weeks of 1/21/08, 1/28/08 and 2/4/08). Before 2008, the last time was in 2001 (weeks of 11/12/01, 11/19/01 and 11/26/01).
CNN also ranked #9 in ALL of cable last week in total viewers in prime time (M-F and M-Su).
CNN’s coverage of the White House Correspondents’ Dinner led by John Berman, ranked #1 in both total viewers and among adults 25-54 throughout the evening of Saturday, April 30.
During the 10pm hour on Saturday, CNN ranked #1 in cable news among both total viewers and adults 25-54.
CNN: 3.0m total viewers 771k among adults 25-54
Fox News: 1.2m total viewers 238k among adults 25-54
MSNBC: 945k total viewers 212k among adults 25-54
Full Coverage Blocks:
CNN (7-11:30pm): 1.9m total viewers 458k among adults 25-54
Fox News (10–11:13pm): 1.2m total viewers 231k among adults 25-54
MSNBC (9-11:09pm): 737k total viewers 159k among adults 25-54
CNN’s coverage was also up significantly vs. prior years. Below is a yearly dayparts tracker:
CNN Original Series premieres ranked #1 among adults 25-54 on Sunday (5/1/16). Anthony Bourdain: Parts Unknown (Chicago) averaged 251k among adults 25-54, MSNBC placed second with 172k and Fox News followed with 169k. United Shades of America (San Quentin) was also top-rated with the W. Kamau Bell-led program attracting 263k, Fox News had 234k and MSNBC lagged behind with 142k among adults 25-54.
Tops Fox News and MSNBC during Super Tuesday 4 in Demo 25-54 and 18-34
15 MILLION VISIT CNN DIGITAL
CNN continues to be the place where Americans watch election returns, with the network ranking #1 among adults 25-54 and 18-34 during last night’s Super Tuesday 4 coverage. In primetime (8-11pm), CNN was top-rated among adults 25-54 with 929k, a 31% advantage over second place Fox News’ 707k and +139% more than MSNBC’s 388k, according Nielsen Fast National data. Among younger viewers (18-34), CNN was top-rated by wide margins with 305k, Fox News had 147k and MSNBC trailed with 83k. In total viewers, CNN had 2.620 million, MSNBC followed with 1.482 million; Fox News had 3.253 million.
During the live coverage block (7pm – 2am) CNN was also #1, averaging 629k to Fox News’ 539k and to MSNBC’s 287k among adults 25-54. In younger viewers (18–34), CNN outperformed the competition during the block with 190k to Fox News’ 113k and to MSNBC’s 55k. In total viewers, CNN bested MSNBC (1.748 million vs. MSNBC’s 1.080 million); Fox News had 2.309 million during this time period.
Users flocked to CNN across platforms on Super Tuesday 4, with 15 million unique visitors turning to CNN Digital. The day registered as one of the top ten days across all primaries and caucuses dating back to 2008. CNN Digital also saw 11 million video starts and 87 million page views throughout the day.
Last night’s Super Tuesday 4 primary election night coverage (Pennsylvania, Maryland, Delaware, Connecticut and Rhode Island) was anchored by CNN’s Wolf Blitzer, Anderson Cooper, Jake Tapper and Dana Bash. John King reported throughout the night from the Magic Wall.
CNN Posts Triple Digit Growth in Prime Time; Most in TV
Narrows Gap with Fox News in Total Day to Smallest in Over Seven Years
CNN also #1 on Weekends
CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).
In April, CNN had the most growth of any television network (cable or broadcast) among both total viewers and adults 25-54, increasing triple digits in prime time. Among ALL cable networks in April, CNN ranked #7 in total viewers in M-F prime time. In Total Day, CNN was also up vs. last year, increasing +59% in total viewers and +48% among adults 25-54.
Of particular note, CNN has narrowed the gap with Fox News (196k vs. Fox News’ 215k) to its smallest level (-9%) in over seven years (since October, 2008) in Today Day among adults 25-54. CNN beat Fox News in prime time this month among adults 25-54.
Even using the less inclusive measurement (Live+SD), CNN beats Fox News to rank #1 across cable news among in both M-Su Prime (372k vs. Fox News’ 344k) and M-F Prime (435k vs. Fox News’ 402k) among adults 25-54 this month. CNN beat Fox News for the fourth of last eight months in M-Su prime among adults 25-54 (April, February 2016 and December, September 2015) in Live+SD. CNN was behind Fox News by -1k (293k vs. 294k) in October 2015 (Live+SD), but ahead of Fox News (307k vs. 300k) in the more inclusive measurement (Live+7).
CNN April 2016 Program Highlights:
April Political Events (Live+SD):
CNN Original Series:
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