Serving up, across all platforms, an average of 2.4 billion total global page views per month and more than 150 million monthly video starts, CNN Digital posted in 2013 its best year in history.* While sites like Yahoo!-ABC News struggled, ultimately losing both page views and unique visitors year over year (YOY), CNN Network showed gains in both categories and maintained a 40% lead over its closest competitor in mobile. In addition, CNN.com broke traffic records across the site, with eight out of 10 sections – US, World, Entertainment, Travel, Tech, Living, Health and Opinion, posting all-time monthly page view highs.** FULL POST
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All CNN Primetime Programs are Up While FOX and MSNBC Programs are Down
2013 Marks Best Year in History for CNN Digital
For the first time in two years, CNN ended the year as the #2 rated cable news network, topping MSNBC in total day in total viewers (414k vs. 397k). Also this year, CNN's audience levels remained steady compared to 2012, while both FOX and MSNBC were down double-digits this year. Among all of CNN’s properties, HLN’s rating grew strongly this year vs. a year ago and CNN Digital had its best year in history.
In total day (6am-6am) CNN ratings remained even this year vs. a year ago in total viewers (414k vs. 416k) and in the demo 25-54 (132k vs.134k). MSNBC lost close to a quarter of its audience in 2013 vs. last year, down -21% in total viewers (397k vs. 500k) and -20% in the demo rating (133k vs. 167k). Without the series "Lock Up" and "Caught on Camera," etc. MSNBC ratings fall even more dramatically, from 133k to 117k. FOX was off -5% in total viewers and down -18% in the demo 25-54 in 2013. Also, CNN narrowed the gap with FOX by a third from 140k (134k vs. 274k) to 93k (132k vs. 225k) among adults 25-54 vs. the same period a year ago.
Network Tops Closest Mobile Competitor by 47%, Maintains Lead in Desktop
With 70 million unique visitors and 1.8 billion page views in October, the CNN Digital Network maintained in desktop traffic its lead over HPMG News and NBC News Digital for the month. CNN Digital’s mobile platforms posted in September the network’s biggest month in history, attracting more than 32 million users and further solidifying CNN’s position as the No. 1 mobile news source for 67 consecutive months. Key highlights reflecting the most current data available below:
FILM HAS BIG YOUNGER VIEWER TURNOUT
Highest Ranking CNN Film this Year
Blackfish 2nd most mentioned cable program on Twitter
According to Nielsen Fast National data, the premiere of CNN Films: Blackfish was #1 in cable news last night (9:00-11:00pm) averaging 472k in the key-demo adults 25-54 rating. FXNC followed with 331k and MSNBC registered 235k. Younger viewers (18-49) tuned-in in large numbers with CNN averaging 688k, while FXNC and MSNBC lagged far behind with 216k/173k respectively. Among viewers 18-34, CNN posted 471k, more than 8x the combined competition of FXNC (31k) and MSNBC (25k). In total viewers, CNN averaged 1.36m, FXNC had 1.89m and MSNBC posted 867k.
Inside Blackfish, an AC Special Report following the film (11-11:30pm) topped MSNBC in both the key demo 25-54 (231k vs. 74k) and in total viewers (560k vs. 361k). FXNC averaged 334k/1.2m during this time period.
Online and on mobile, Blackfish ranked #1 in page views among all CNN films this year.
CNN Continues To Post Most Growth In Cable News
“New Day” is Up +36% in Total Viewers and +18% in 25-54 Ratings vs. CNN Programming a Year Ago;
AC 360 Ranks Second On Cable News at 8pm
MSNBC’s Flagship Program “The Rachel Maddow Show” Loses 47% of its Audience; FXNC Has Lowest Ratings in a Decade
CNN continued to post the most growth in cable news this month – increasing its audience in all key dayparts - while FXNC and MSNBC had major ratings declines throughout all of its dayparts during the month of August compared to a year ago:
TOTAL DAY (6A-6A):
CNN – up +13% in demo 25-54 rating (108k vs. 96k) / up +7% in total viewers (347k vs. 325k)
MSNBC – down -32% in demo rating (120k vs. 176k) / down -28% total viewers (349k vs. 487k)
FXNC – down -24% in demo rating (193k vs. 254k) / down -10% in total viewers (968k vs. 1.079m)
M-F PRIMETIME (8-11P):
CNN – up +7% in demo 25-54 rating (133k vs. 124k) / up +10% in total viewers (468k vs. 426k)
MSNBC – down -44% in demo rating (155k vs. 278k) / down -43% in total viewers (554k vs. 978k)
FXNC – down -24% in demo rating (305k vs. 402k) / down -16% in total viewers (1.796m vs. 2.127m)
M-Su PRIMETIME (8-11P):
CNN – up +9% in demo 25-54 rating (135k vs. 124k) / up +6% in total viewers (454k vs. 427k)
MSNBC – down -32% in demo rating (178k vs. 262k) / down -36% in total viewers (528k vs. 819k)
FXNC – down -24% in demo rating (255k vs. 337k) / down -15% in total viewers (1.552m vs. 1.828m)
CNN – up +12% in demo 25-54 rating (110k vs. 98k) / up +2% in total viewers (397k vs. 389k)
MSNBC – down -42% in demo rating (87k vs. 150k) / down -32% in total viewers (312k vs. 461k)
FXNC – down -25% in demo rating (185k vs. 246k) / down -12% in total viewers (1.006m vs. 1.149m)
CNN’s newest program “New Day” saw substantial ratings gains compared to CNN programming a year ago and is the only morning cable news program to increase its audience growing +18% in the key demo rating (97k vs. 82k) and +36% in total viewers (277k vs. 204k). MSNBC’s “Morning Joe” was down -17% among 25-54 (125k vs. 150k) and decreased -9% in total viewers. FXNC’s “Fox and Friends” also lost viewers this August, decreasing -23% in the key demo rating and was down -3% in total viewers.
MSNBC experienced major ratings declines in August losing almost one half of its M-F primetime audience, while registering its lowest total viewer delivery since December 2007, and its lowest among P25-54 since August 2006. MSNBC, fueled this month by the strong performance of the network’s doc series “MSNBC Investigates” (Lock Up) and “MSNBC Specials” (Caught on Camera) also posted its lowest M-Su prime delivery among total viewers since December 2007.
This month, FXNC has posted some of its lowest ratings in over a decade, registering its lowest delivery in total day and M-F/M-Su primetime since August 2001 in the key demo 25-54 rating. FXNC also saw its lowest primetime delivery since July 2008 in total viewers.
Other CNN August highlights include:
“Erin Burnett Outfront” at 7pm posted double-digit growth this month increasing +14% from a year ago in the key demo (124k vs. 109k). EBO also ranked second this month, tying with “Hardball with Chris Matthews” in the key demo 25-54 rating. Matthews lost a substantial number of viewers vs. a year ago, dropping -42% among 25-54 (124k vs. 214k) and was down -45% in total viewers (480k vs. 867k), posting its lowest total viewer delivery since December 2007. “The Fox Report” at 7pm also saw audience declines, losing -34% in the demo 25-54 rating and decreasing -15% in total viewers, posting its lowest total viewers delivery since July 2008.
“AC 360” at 8pm was the #2 show on cable news topping MSNBC’s “All in with Chris Hayes” in both total viewers (515k vs. 483k) and the key demo rating (140k vs. 132k), and was the #1 show on CNN primetime in both P2+ and P25-54. “AC 360” was also the only show at 8pm to grow vs. year-ago, increasing +15% in the demo rating (140k vs. 122k) and +16% in total viewers (515k vs. 445k); while FXNC and MSNBC lost a notable amount of viewership during the time period. Hayes was down -43% in the demo (132k vs. 233k) and lost almost half of its total viewers (483k vs. 924k) compared to a year ago. MSNBC posted its lowest 8pm delivery since September 2006 in total viewers and since August 2005 in the key demo rating. “O’Reilly” lost one quarter (-25%) of its audience in the demo and was down -10% in total viewers. August represents “O’Reilly’s” lowest delivery since July 2008 in total viewers and lowest since May 2006 among 25-54 demo rating.
“Piers Morgan Live” saw a slight increase in total viewers (465k vs. 460k) vs. a year ago. “The Rachel Maddow Show” shed a substantial number of total viewers – dropping -43% (634k vs. 1.109m) and registering its lowest 9pm performance since August 2008 in total viewers and lowest since December 2007 in the key demo 25-54. “Hannity” was also down this month, losing -21% of its total viewer audience (1.611m vs. 2.040m), resulting in the program’s lowest delivery since December 2007 and lowest demo delivery since August 2001.
Anderson Cooper at 10 pm was up +10% in the demo rating (145k vs. 132k) and +12% in total viewers (423k vs. 379k) compared to a year ago. FXNC and MSNBC also shed viewers during this time period, with “The Last Word” down -44% in P25-54 rating (160k vs. 288k) and down -41% in total viewers (603k vs. 1.018m). “On the Record” was down -15% among demo 25-54 and down -18% among total viewers.
CNN POSTS QUARTERLY ADVANTAGE OVER MSNBC IN PRIMETIME FOR THE FIRST TIME SINCE 2009
CNN Posts Gains in June vs. A Year Ago
CNN.com Posts Best Quarter Ever
CNN Digital Network Holds Lead Over Competition
For the first time in eight years (since second quarter 2005) CNN and HLN have both topped MSNBC for the quarter in total day ratings among total viewers and in the key adults 25-54 demo. MSNBC placed 4th for the quarter in total day among both total viewers and the key demo for the first time since Q2 2005. CNN placed second this quarter in primetime, topping MSNBC in M-F and M-Su prime in both total viewers and the demo for the first time since 2009. This quarter CNN registered double digit growth vs. a year ago, while MSNBC lost viewers. FULL POST
CNN.com Takes Top Spot for Breaking News
As the events in Boston unfolded last month, the world turned to CNN on air, online and on the go. Topping every news and information competitor, CNN Digital posted its most trafficked week (536 mm page views) and story in history (87 mm page views, source: Adobe SiteCatalyst). April also marked CNN.com’s second highest month on record for global video starts (162.5mm) and the narrowest margin (15%) ever between the CNN Digital Network and combined Yahoo!-ABC News rollup in unique visitors. A record-breaking month for CNN, April highlights include:
#1 Site for Breaking News
Throughout the week of the Boston manhunt, CNN.com was the most trafficked news and information site online, topping Yahoo! News with an all-time high of 536 million page views:
CNN.com (536 million)
• Yahoo! News by 8% (496 million)
• HuffingtonPost.com by 22% (441 million)
• FoxNews.com by 42% (377 million)
• NBCNews.com by 94% (276 million)
• NYTimes.com by 201% (178 million)
*Source: comScore Media Metrix for week ending 04/21/13
CNN Shows Most Growth of All Cable News Nets In April and Now Ranks #2 Year-to-Date
CNN Has Best Ratings Month Since November 2012
CNN Tops MSNBC in Key Dayparts for the First Time in Over a Year; MSNBC Slips to 4th
April 2013 is CNN Digital's Most Trafficked Month in History; Network Breaks Records with1.8+ Billion Page Views
During a month that saw breaking news and extended coverage from Boston, CNN had its best total day (6a-6a) delivery among total viewers and the demo25-54 since November 2012 and posted double and triple-digit increases vs. a year ago in total day and M-F/M-Su prime in both total viewers and the key demo 25-54. April marks the first time CNN has outdelivered MSNBC in total viewers and the key demo 25-54 in more than a year (March 2011) in total day and in prime. MSNBC also slips to 4th place (behind HLN) in total day, the morning, daytime (9a-5p), 6p, 7p and 8p in the key demo 25-54. CNN is now topping MSNBC year-to-date in total day– ranking second among the cable news networks in total viewers and 25-54. FULL POST
HLN TOPS MSNBC IN TOTAL DAY DEMO IN APRIL 2013
"Morning Express with Robin Meade" Once Again Bests MSNBC's "Morning Joe"
HLN Continues to Post Double Digit Gains Across Both Dayparts & Demos; Prime Programs Boast Triple & Double Digit Gains
As the events in Boston unfolded, CNN Digital posted its most trafficked week on record in terms of page views and mobile, topping even the last two presidential elections. With 808mm page views, the week of the Boston manhunt beat the 665mm page views delivered during the week of the 2008 Election. On mobile web, CNN posted 182mm page views – a lead of 72 mm over the 2012 Election – the next closest week. CNN Digital also experienced a surge in video starts – 65 mm last week, making it the second highest week ever for video, behind only the March 2011 Japanese tsunami (73mm).
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