August marked CNN Politics's 18th month as the number one digital source for political news and information. CNN Politics swept all competitors in multiplatform unique visitors, mobile unique visitors, multiplatform views, video starts and time spent.
In August, CNN Politics saw:
#1 Multiplatform Unique Visitors
Nearly doubling the audience of every other competitor, CNN Politics attracted an audience of 40 million unique visitors across platforms in August 2016 — an increase of 87% over the prior year.
40 mm: CNN Politics
Source: comScore Multi-Platform Media Metrix, August 2016. Based on News/Information – Politics Category.
Answering tough questions directly from the military and their families, last night’s Town Hall with President Obama was the most watched in cable news from 9-10:15pm among adults 25-54 and millennials (18-34). Moderated by Jake Tapper, CNN attracted 626k in the key demo, Fox News followed with 606k and MSNBC trailed with 411k. Among 18-34, CNN outperformed both Fox News and MSNBC with 148k, Fox News was second with 131k and MSNBC was a distant third with 87k. In total viewers, CNN averaged 1.765 million, Fox News had 3.019 million and MSNBC posted 1.852 million.
The President Obama Town Hall was up +40% among adults 25-54 and increased +27% in total viewers vs. the prior four Wednesdays (excludes 9/21/16 due to breaking news coverage of the Charlotte protests).
Source: The Nielsen Company, Fast Nationals time period-based data for Wednesday 9/28/16. Data is based on Live+SD.
POSTS SECOND BEST MONTH ON RECORD FOR MULTIPLATFORM, MOBILE UNIQUE VISITORS AND DESKTOP VIDEO STARTS
CNNMoney posted its second best month on record in August 2016, maintaining its position as one of the Top 5 business and financial online news destinations. In multiplatform unique visitors on both desktop and mobile devices, CNNMoney outranked competitors including Bloomberg and CNBC. In video, CNNMoney topped Business Insider and Wall Street Journal with 43 million video starts.
28 MILLION MULTIPLATFORM UNIQUE VISITORS
Up 4% from the prior month, CNNMoney ranked fifth among news competitors with 28 million multiplatform unique visitors in August 2016, a second-best all-time record behind only January 2016.
27.8 mm: CNNMoney
26.2 mm: CNBC
25.9 mm: Bloomberg
19.7 mm: AOL-HuffPost Money & Finance
Source: comScore August 2015 – August 2016. Based on a custom set of top financial news properties. Records go back to Sep ’13. FULL POST
CNN Digital continued its streak as the #1 news destination in August 2016, outpacing all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, multiplatform minutes, video starts and video minutes than any other news outlet. August also marked the network’s 16th straight month as the number one source for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
Up 19% YOY, CNN attracted more than 101 million unique multiplatform visitors in August 2016, outpacing second place Yahoo News by 8 million and third place New York Times by 15 million visitors.
CNN: 101 Million Unique Visitors
Source: comScore MultiPlatform based on CNN Brand entity — August 2016
CNN #1 in Key Demos 25-54 and 18-34
CNN Top Rated during Post Debate Coverage Block among Total Viewers and Adults 25-54
CNN Digital Reaches 2.4 Million Live Streams
A record 9.805 million total viewers watched last night’s first Presidential Commission Debate on CNN according to Nielsen Fast National data. MSNBC lagged far behind with 4.895 million and Fox News had 11.359 million.
CNN was #1 in cable news among adults 25-54 with 4.435 million, +26% more than Fox News’ 3.525 million and +181% more than MSNBC’s 1.576 million. In younger viewers (18-34), CNN topped the other cable news networks combined, with 2.202 million to Fox News’ 1.138 million and MSNBC’s 573k.
During the post-debate coverage block (10:45pm-1:00am), CNN was top-rated in total viewers with 5.149 million, Fox News placed second with 4.617 million and MSNBC was third with 3.251 million. Among adults 25-54, CNN also outperformed the cable news nets with 2.167m to Fox News’ 1.464 million to MSNBC’s 1.006 million.
In prime time (8-11pm), CNN was #1 among adults 25-54 with 3.392 million, Fox followed with 2.704 million and MSNBC had 1.241 million. FULL POST
Dominates MSNBC for 10th Straight Quarter
Smallest Gap with Fox News in 7 Years
CNN Strong #2 in Cable News
CNN had its most-watched quarter in eight years among both total viewers and adults 25-54 in the third quarter of 2016, which officially ended Sunday.
In prime time, CNN had its second best quarter in eight years in both total viewers and adults 25-54 (since 4Q 2008).
All of this came despite very difficult comparisons to a year ago (September 2015), when CNN broadcast a record setting GOP Republican Presidential debate at the Reagan Library, making this year’s performance that much more impressive.
For the quarter (July-September), CNN ranked a strong #2 in cable news in Total Day among both total viewers and adults 25-54, posting its smallest gap with Fox News in seven years in total viewers. CNN also finished second in prime time in cable news among adults 25-54.
CNN had impressive growth this quarter, increasing its audience by high double to triple digits vs. a year ago, even despite the tough comparisons to last year. FULL POST
CLINTON, TRUMP DOCS RANK #1 IN CABLE NEWS ON LABOR DAY AT 8PM AND 10PM
CNN Special Reports Two-Hour Documentaries Beat both Fox News and MSNBC Combined
Monday night’s CNN Special Reports, Unfinished Business: The Essential Hillary Clinton and All Business: The Essential Donald Trump were the most-watched programs in cable news at 8pm and 10pmET among adults 25-54.
Reported by justice correspondent Pamela Brown and chief political analyst Gloria Borger respectively, the documentaries go beyond the campaign trail and lolitical rhetoric to get to the heart and soul of the two people vying for the presidency of the United States.
From 8pm-10pm, Unfinished Business: The Essential Hillary Clinton ranked #1 among adults 25-54 with 452k, beating the combined delivery of Fox News and MSNBC. Fox News averaged 273k. MSNBC lagged with 128k. In total viewers, CNN delivered 1.6m, Fox News averaged 1.8m and MSNBC averaged 742k.
From 10pm-12am, All Business: The Essential Donald Trump ranked #1 among adults 25-54 with 448k, beating the combined delivery of Fox News and MSNBC. Fox News averaged 193k. MSNBC trailed with 101k. In total viewers, CNN delivered 1.7m, Fox News averaged 1.0m and MSNBC averaged 352k.
The documentaries will re-air on Saturday, Sept. 10 with All Business: The Essential Donald Trump airing at 8pmET and Unfinished Business: The Essential Hillary Clinton airing at 10pmET.
Film Encores Saturday at 8:00pm & 10:00pm ET; Now Available Across CNN’s Mobile Platforms
CNN was first place among cable news networks last night with 384k viewers aged 25 to 54 and 102k viewers aged 18 to 34 with its CNN Films broadcast of HOLY HELL, the fascinating documentary feature about life inside the Buddhafield, the mysterious spiritual community that originated in the 1980s in West Hollywood. FOX had 370k and MSNBC had 357k viewers aged 25 to 54. Among viewers aged 18 to 34, MSNBC had 86k and FOX had 64k.
Among total viewers, HOLY HELL delivered 1026k viewers for CNN. FOX had 1997k and MSNBC had 1575k among viewers P2+.
HOLY HELL will encore Saturday, Sept. 3 at 8:00pm and 10:00pm Eastern and is currently available On Demand on CNNgo via desktop (www.CNN.com/go), mobile, iPad, and Apple TV, and across CNN’s mobile platforms.
HOLY HELL had its world premiere at the 2016 Sundance Film Festival. The director, Will Allen, is also a producer of the film along with Tracey Harnish and Alexandra Johnes. The executive producers are Michael C. Donaldson, Julian Goldstein, Jared Leto, and Cheryl Wheeler Sanders.
Source: The Nielsen Company, Fast National time-period based data for Thurs 09/01/16. FULL POST
CNN Beats MSNBC in Total Day and Prime Time Demos for 26th Straight Month
Network Grows More than +50% Compared to Last Year
Prime Time Programming Grew Up to 83%
New Day is Up 64%
CNN Ranks #1 at 4am, 5am, 2pm, 3pm, 4pm
CNN ranked #2 in cable news in August, topping MSNBC in both total day and prime time demos (adults 25-54) for the 26th straight month. This represents the longest winning streak over MSNBC in six years in total day and eight years in prime time.
CNN also beat MSNBC in total viewers for the month in total day and was the ninth most-watched network in all of cable for the month.
CNN’s viewership grew double digits this month, increasing more than 50 percent in total day and more than 40 percent in prime time compared to last August. FULL POST
During the month of two historic political conventions, CNN Politics came away as the clear political news front-runner. CNN Politics posted all-time high audience totals in multiplatform and mobile unique visitors, marking its 17th straight month as #1.
In July, CNN Politics saw:
#1 Multiplatform Unique Visitors
More than doubling the audience of every other competitor, CNN Politics attracted an all time record high audience of 48 million unique visitors across platforms in July 2016 — more than Fox News Politics and MSNBC combined during the month of the historic 2016 conventions.
48 mm: CNN Politics
Source: comScore Multi-Platform Media Metrix, July 2016. Based on News/Information – Politics Category.
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