CNN Names Anna Frost New Head of Global Marketing

NEW YORK, NY – (May 20, 2026) – CNN is uniting its brand marketing and growth marketing capabilities into a single organization, naming Anna Frost as the new Head of Marketing for CNN Worldwide, the company announced today. 

In this new role, Frost will oversee creative, brand strategy and growth and performance marketing under a new structure. She will lead a combined brand and growth marketing organization managing the full customer funnel, from brand awareness through acquisition and retention, supporting all of CNN’s global platforms and the growth of CNN’s subscription offerings. 

“As we continue to transform and deliver our journalism to global multiplatform audiences, we are thrilled to welcome Anna back to CNN to lead global marketing,” said CNN Chief Operating Officer Alex MacCallum. “Anna’s experience in developing a best-in-class marketing function as well as driving subscription growth amidst rapid change in our industry will help CNN grow our programming and journalism across platforms and drive direct to consumer success.” 

Most recently, Frost served as Senior Vice President and Head of Growth and Lifecycle Marketing and Go-to-Market Strategy for Peacock at NBCUniversal. She previously led Growth Marketing for CNN+, where she worked on the product’s launch and go-to-market campaign. Earlier in her career, Frost was the Vice President of Digital Marketing at Live Nation Entertainment. Prior to that, she spent more than 13 years at The Walt Disney Co. where she held leadership positions within the direct-to-consumer and international, television, and studio divisions. 

Frost will report directly to CNN’s Chief Operating Officer Alex MacCallum and be based out of Los Angeles.