CNN SEES MULTIPLATFORM AUDIENCE GAINS IN SEPTEMBER
DOUBLE-DIGIT MONTH-OVER-MONTH GROWTH ACROSS DAYPARTS AND SHOWS
TOP 5 NETWORK IN ALL OF CABLE IN SEPTEMBER AND Q3 2025
ROBUST AUDIENCE ENGAGEMENT CONTINUES IN DIRECT-TO-CONSUMER PUSH
NEW YORK, NY — (October 1, 2025) — CNN saw a very strong month of audience growth and engagement across TV, digital and streaming platforms in September. In all of cable, CNN ranked as a top 5 network in Total Day among P2+ for the 9th consecutive month (#4).
In a month dominated by domestic breaking news, CNN expanded its audience across dayparts and shows with double-digit growth compared to August 2025. CNN saw a 19% increase among Total Day (M-Su 6a-6a) viewers in the P25-54 demo (54k to 64k) and a 20% increase among P2+ (338k to 407). In M-Su Prime (8p-11p), CNN was up +12% among P25-54 (82k to 92k) and +21% among P2+ (469k to 566k). In M-F Prime (8p-11p), CNN had +15% more viewers among P25-54 (97k to 112k) and +23% among P2+ (502k to 619k). In Morning (M-F 6a-9a), CNN saw +33% growth among P25-54 (42k to 56k) and +22% among P2+ (247k to 302k). Finally, in Daytime (M-F 9a-4p), CNN was up +21% among P25-54 (71k to 86k) and +23% among P2+ (448k to 551k).
CNN was among the most-watched networks in all of cable last month as viewers settled into a new school year and fall season. In M-F Prime, CNN ranked in the top 5 among P2+ (#4), marking its 9th consecutive month in the top 10. In M-Su Prime, CNN ranked in the top 5 among P2+ (#5), maintaining a top 10 rank for 4 consecutive months. In Daytime, CNN ranked in the top 5 among P2+ and P25-54 (#3).
In Q3 2025, CNN ranked as a top 5 cable network in Total Day among P2+ for 13 consecutive quarters (#4). CNN also finished the quarter ranking in the top 5 in M-Su and M-F Prime among P2+ (#5), and in Daytime among P2+ (#2) P25-54 (#4). Furthermore, CNN ranked in the top 10 in Total Day among P25-54 (#6) for 8 consecutive quarters, in M-F Prime among P2+ for 7 consecutive quarters, and in M-Su Prime among P2+ for 6 consecutive quarters.
As the ultimate destination for special live programming, CNN’s live broadcast of Farm Aid 40 (Sat, 9/20/25, 7p-12a) reached nearly 4 million viewers worldwide across platforms. On TV (7p-2a), the event ranked #6 in all of cable and grew +25% compared to CNN’s prior 4 Saturday time period average (431k vs. 346k).
Additionally, CNN’s strength in digital and streaming video continues to drive audience engagement as it invests in its digital transformation and subscription business. Minutes per viewer are up nearly 10% month-over-month across CNN’s digital platforms in the United States. August domestic data is the most recent Comscore data available.
September 2025 & 3Q25 TV Source: The Nielsen Company Big Data + Panel data. Data based on Live+7 blended with most current data, including Out of Home. P2+ & P25-54 (000s).
September 2024 and August 2025 TV Source: The Nielsen Company Panel Only data. Data based on Live+7 blended with most current data, including Out of Home. P2+ & P25-54 (000s).
CNN Farm Aid TV Source: The Nielsen Company Big Data + Panel. Data based on Live+3, including Out of Home. P2+ (000s).
Farm Aid Worldwide Reach: TV via Nielsen Npower. P2+. Live+Most Current Data. TV coverage block 7p-12a. OOH reach numbers based on a ratio of Nielsen CNN TV OOH only audience/to total TV AA for CNN historical events. TV Intl Estimates are based on a ratio of Comscore digital domestic to Intl reach and applied to TV. Digital includes 9/20/2025-9/21/2025 P2+ uniques for event related content. CNN OTT, Web & Apps via Adobe Reports and Analytics. Offsite includes MSN and Apple News uniques. Social via Rival IQ estimated global uniques. SiriusXM based on the ratio of subscriber data available via Statista.com.
Digital Source: Comscore Video Metrix® Multi-Platform, Total Digital Video, July 2025 – August 2025, United States, CNN.COM.