Alex MacCallum Named as Executive Vice President, Digital Products and Services of CNN Worldwide
NEW YORK, NY – JANUARY 17, 2024 – Alex MacCallum has been named CNN Worldwide’s Executive Vice President of Digital Products and Services, a new role focused on overseeing and spearheading CNN’s suite of digital products that serve and engage millions of people globally every day.
MacCallum is an experienced product, business and media executive who joins from the Washington Post where she served as Chief Revenue Officer overseeing subscriptions, partnerships and advertising. At the Post, MacCallum began the transformation of the Post’s business, from changing the way its advertising team was structured to evolving how cross-functional work happens across the company.
She returns to CNN after previously serving as Global Head of Product for CNN Worldwide and General Manager of CNN+ where she managed product, data, design, growth marketing and business operations. At CNN the first time, MacCallum led cross-functional teams to the launch of CNN+, a direct-to-consumer streaming service as well as re-structured the core CNN.com product teams to better serve its users.
Before joining CNN, she spent eight years at The New York Times in various roles, including Head of Product for Standalone Products, a NYT portfolio that included Cooking, Games, Wirecutter, Audio and Kids, and as the founding Masthead editor for Audience in the newsroom. She was the founding product leader on NYT Cooking, leading the creation and growth of the product in partnership with editorial. She also spent time in the newsroom overseeing NYT Video, re-focusing the team on user-oriented formats and experiences.
MacCallum has deep experience in building products that bring world class journalism and storytelling to life. At the Times, she championed a cross-functional product development process that allowed for rapid iteration, new product creation and innovation in product and in particular, direct to consumer businesses.
She began her career in media at the Washington Post and was the first news editor for the Huffington Post. She graduated from Brown University and holds a law degree from U.C. Berkeley.
MaCallum’s first day at CNN will be March 4. She will be based out of CNN’s New York bureau.
CNN Worldwide is the most honored brand in cable news, reaching more individuals through television, streaming and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. Max, Warner Bros. Discovery’s streaming platform, features CNN Max, a 24/7 streaming news offering available to subscribers alongside expanded access to News content and CNN Originals. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, via CNN Max and the CNN Originals hub on discovery+ and via pay TV subscription on CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.