July 13th, 2022

Kirloskar and CNN embark on the 14th year of partnership with a renewed focus on sustainability and green issues

Building on continuous success over the last 14 years, Kirloskar, India’s leading multi-engineering conglomerate, is again partnering with CNN International Commercial (CNNIC) to sponsor CNN’s ‘Going Green’ as part of a campaign that highlights a strong commitment towards a greener future.

The long-standing partnership centres around Kirloskar being the exclusive sponsor of ‘Going Green’, a show that explores green technology solutions for a sustainable future. The campaign has, through the years, reached over 700 million environmentally conscious viewers and more than 270 million business decision-makers around the globe to create awareness around sustainability and green innovations.*

This year’s advertising and sponsorship campaign with Kirloskar includes two ‘Going Green’ shows which will air on CNN International in July and November with a focus on green innovations and changemakers who are finding solutions to some of our biggest environmental challenges. In addition, Kirloskar is also sponsoring a range of digital content focused on the green agenda available across CNN’s digital and social platforms.

Rob Bradley, Senior Vice President, CNN International Commercial, said “Sustainability is a key priority for us, and CNN’s powerful journalism has been illustrating as well as empowering green initiatives for over four decades. We are delighted to reaffirm our long-standing partnership with Kirloskar to engage global audiences to inspire action towards a sustainable future. Going Green is an enduring initiative that we at CNN are truly proud of and it is our pleasure to partner with Kirloskar, which has a long-standing commitment to sustainability and protecting our planet for the future.”

Madhav Chandrachud, President, Kirloskar Proprietary Limited, said “Kirloskar has been instrumental in driving conversations around an eco-conscious lifestyle since the beginning. In CNN, as our partner of 14 years, we have found a global media leader that upholds the same values as Kirloskar, which is a demonstration of our commitment to remain aligned with compelling stories that enable people to visualize the sustainability revolution.”


As the leaders of tomorrow take their place today, CNN highlights young Gen Z heroes and their green ideas in the July episode of ‘Going Green’.


*Source: GWI Q3 2021 survey

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About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style and CNN Business are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com

About Kirloskar
India’s first iron plough from the Kirloskar Group, not only became an instrument of wealth for the entire society but also kick started an industrial revolution in India. Today, building on its core engineering strength, the group’s scope of operations spans across a gamut of industrial equipment ranging from Eco-friendly Diesel Engines and Silent Generating Sets, Pumps, Air-conditioning and Refrigeration Equipment, Air & CNG Compressors, Engine & Transmission castings and Group Captive Solar Farms. With a century old expertise, Kirloskar strives to offer engineering solutions for a limitless world. For more information visit http://kirloskar.com/