CNN #1 in Digital News for Summer 2021
#1 IN AUGUST IN U.S. UNIQUE VISITORS, MOBILE, VIDEO, YOUNG ADULTS & POLITICS
7TH MONTH STRAIGHT AS ONLY US NEWS OUTLET WITH MORE THAN 100M UNIQUE VISITORS
CNN again ranked #1 in the key categories of U.S. unique visitors, mobile unique visitors, young adult visitors and politics visitors in August 2021, positions CNN has held all summer (May, June, July and August) and for as many as five years in several categories. CNN also ranked as #1 in video viewers in July (July data is the most current available for video).
For the seventh month in a row, CNN was the only domestic news outlet with more than 100 million unique visitors. Of news outlets, CNN has been ranked #1 in US unique visitors for more than five consecutive years and has been ranked #1 in unique video viewers since the metric was introduced more than 4 years ago. With more unique video viewers and minutes spent than on any other news publisher, CNN continues to deliver users the most engaging video experience.
#1 IN U.S. MULTIPLATFORM UNIQUE VISITORS IN AUGUST 2021
CNN saw 141 million unique multiplatform visitors domestically in August 2021, extending it’s five-year long streak at #1. CNN was also the only domestic news outlet with more than 100 million unique visitors for the seventh month in a row, outpacing second place Yahoo News by nearly 50 million unique users.
1. CNN.com – 141 Million Multiplatform Unique Visitors in August 2021
2. Yahoo News – 91.2 million unique visitors
3. FoxNews.com – 91.0 million unique visitors
4. The New York Times Brand – 88 million unique visitors
5. NBCNews.com – 87 million unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Digital Audience – Desktop Persons 2+ and Total Mobile Persons 13+, August 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.
#1 IN MOBILE UNIQUE VISITORS IN AUGUST 2021
CNN saw 113 million mobile unique visitors in August 2021 – more than two straight years of more than 100 million unique visitors coming to CNN exclusively on mobile platforms.
1. CNN.com – 113 Million Mobile Unique Visitors in August 2021
2. NBCNews.com – 73.1 million mobile unique visitors
3. The New York Times Brand – 73.0 million mobile unique visitors
4. FoxNews.com – 71.3 million mobile unique visitors
5. Washington Post – 71.0 million mobile unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Mobile Persons 13+, August 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018. Historical claim based on Comscore Mobile Metrix®, Custom-Defined List, Total Mobile Persons 13+, U.S. for October 2020 and prior months.
#1 IN UNIQUE VIDEO VIEWERS IN JULY 2021
CNN continued its streak as #1 in video in July with 38 million unique video viewers. Of news outlets, CNN has been ranked #1 in unique video viewers since the metric was introduced more than 4 years ago. With more unique video viewers and minutes spent than on any other news publisher, CNN continues to deliver users the most engaging video experience.
1. CNN.com – 38 Million Multiplatform Video Unique Viewers in July 2021
2. NBCNews.com – 30 million unique video viewers
3. CBSNews.com – 28 million unique video viewers
4. Yahoo News – 25 million unique video viewers
5. FoxNews.com – 22 million unique video viewers
Source: Comscore Video Metrix®, Custom-Defined List, Total Audience – Desktop Persons 2+ and Total Mobile Persons 18+ and OTT Persons 2+ where tagged, July 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category CNN Brand entity used prior to July 2018.
#1 IN YOUNG ADULT REACH IN AUGUST 2021
CNN ranked again as the largest news brand accessed by young adults (defined as users between the ages of 18-34) with 33 million unique young adult multiplatform visitors in August 2021.
1. CNN.com – 33 Million Young Adult Unique Multiplatform Visitors in August 2021
2. The New York Times Brand – 23 million young adult unique visitors
3. WashingtonPost.com – 18.92 million young adult unique visitors
4. NBCNews.com – 18.87 million young adult unique visitors
5. Yahoo News – 18.2 million young adult unique visitors
Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Digital Audience Persons 18-34, August 2021, U.S. Based on CNN.com entity compared to a custom list of single brand competitors in the News/Information Category. CNN Brand entity used prior to October 2018.
#1 POLITICAL NEWS SOURCE IN AUGUST 2021
CNN Politics has been the #1 online political news outlet in unique visitors since January 2016, and continued that streak in August with 48 million multiplatform unique visitors.
1. CNN Politics – 48 Million Multiplatform Unique Visitors in August 2021
2. TheHill.com – 40 million unique visitors
3. Politico.com – 28 million unique visitors
4. MSNBC TV – 23.4 million unique visitors
5. Fox News Politics – 22.8 million unique visitors
Source: Comscore Media Metrix® Multi-Platform, News/Information – Politics, Total Digital Audience – Desktop 2+ and Total Mobile 13+, August 2021, U.S.
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Contact
Emily.Kuhn@CNN.com