CNN explores modern-day Africa with new-look ‘Inside Africa’
CNN International’s longest-running feature show, Inside Africa, is heading into 2021 with a new mission to tell stories about up-to-the-minute trends, triumphant accomplishments, and innovative solutions from Africa’s brightest minds and boldest dreamers who are making a difference in all areas of modern-day life.
For over 20 years, Inside Africa has captivated CNN’s global audience with stories that challenge assumptions and explore new experiences – taking viewers on a journey through Africa’s hidden beauty and natural treasures, all while highlighting the achievements and potential of its people. Debuting on 9 January 2021, the new Inside Africa will tell the story of today’s Africa with a focus on the future and the individuals, endeavors and innovations already shaping it. These stories will be told across TV, digital and social media platforms to connect with and inspire audiences from all over the world.
Each week, Inside Africa will either deep-dive into a particular hot topic in a specific country, or take a broader look at a trend addressing a challenge or a need across the continent. Using a documentary-style approach, each episode will give viewers an opportunity to walk in the footsteps of Africa’s most outstanding personalities to truly experience their life, work and passion.
The first episode, airing on CNN International from 9 January, will showcase the entrepreneurial spirit of Nigeria. In this episode, viewers will meet the start-up stars who know that tech is central to improving our world and that innovation is the secret to success. Inside Africa will speak to some of Nigeria’s entrepreneurs who, having put in the hard work to build up their businesses, are now ready to take on the global stage. Further episodes in the pipeline will look at people making an impact in Africa’s e-sports scene, South Africa’s innovative agri-preneurs, and the up-cycling revolutionaries of Mauritius.
Continuing its support for Inside Africa into this new era is Zenith Bank, the long-time sponsor and commercial partner for the programme. In-keeping with the contemporary focus for Inside Africa, the look and feel for the content will be revamped across all platforms with new design, graphics and imagery.
“We are delighted to be entering a new chapter for one of our best-loved feature shows,” said Ellana Lee, Senior Vice President, CNN International. “Over the years we have captivated global audiences by telling stories that documented how we reached this moment in time for Africa. To truly reflect the dynamic Africa that is being built right now, the focus of Inside Africa will pivot to explore both the Africa of today and, more importantly, what it looks like tomorrow. I cannot wait to unveil this new show to the world as CNN tells the stories of the people shaping the continent’s future.”
About CNN International
CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms, reaching more than 475 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region, and Latin America and has a US presence that includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. CNN has won multiple prestigious awards around the world for its journalism. Around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI’s non-news programming division. CNN has 36 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is a WarnerMedia company.