TOPS ALL COMPETITORS, 17TH STRAIGHT MONTH AT #1 FOR NEWS VIDEO
CNN Digital continued its streak as the nation’s top news destination in September 2016. It outpaced all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, and video starts than any other news outlet and reached its 17th straight month as the top destination for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
More than 107 million unique multiplatform visitors reached CNN Digital in September 2016 – an increase of +28% versus the prior year and +6% versus the prior month. CNN outpaced second place Yahoo News by 12 million unique visitors across platforms and third place New York Times by 18 million.
CNN: 107 Million Unique Visitors
- Yahoo News – 95 million uniques
- The New York Times – 89 million uniques
- HuffingtonPost.com – 88 million uniques
- WashingtonPost.com – 83 million uniques
- BuzzFeed.com – 73 million uniques
Source: comScore MultiPlatform based on CNN Brand entity — September 2016
#1 IN MOBILE UNIQUE VISITORS
CNN Digital welcomed 75 million unique visitors on mobile devices in September — a +42% increase from the year prior.
CNN: 75 Million Unique Visitors
- HuffingtonPost.com – 73 million uniques
- The New York Times – 71 million uniques
- WashingtonPost.com – 68 million uniques
- Yahoo News – 67 million uniques
- BuzzFeed.com – 62 million uniques
Source: comScore mobile metrix based on CNN Brand entity — September 2016
#1 IN MULTIPLATFORM VIEWS
CNN Digital registered 1.7 billion views in August — +53% more than FoxNews.com and +72% higher than The New York Times.
CNN: 1.7 Billion Views
- Yahoo News – 1.6 billion views
- FoxNews.com – 1.1 billion views
- The New York Times – 979 million views
- WashingtonPost.com – 959 million views
- MSN News – 752 million views
Source: comScore MultiPlatform based on CNN Brand entity — September 2016
#1 IN MULTIPLATFORM MINUTES SPENT
On desktop and mobile devices, visitors spent 4 billion minutes consuming CNN Digital content in September — more than any other news outlet and a +32% increase over the prior year. CNN users spent +12% more minutes on site than second place Fox News.
CNN: 4.0 Billion minutes spent
- FoxNews.com – 3.5 billion minutes spent
- Yahoo News – 2.5 billion minutes spent
- MSN News – 1.5 billion minutes spent
- The New York Times – 1.398 billion minutes spent
- BuzzFeed.com – 1.387 billion minutes spent
Source: comScore MultiPlatform based on CNN Brand entity — September 2016
#1 VIDEO STARTS
The clear and undisputed leader in news video for 17 months running, CNN topped all news competitors in video starts with a record-high 318 million video starts in September — 167 million more that of the nearest competitor FoxNews.com, and 34% up over the prior year.
CNN: 318 Million Starts
- FoxNews.com – 151 million starts
- Yahoo News – 143 million starts
- MSN News – 133 million starts
- BuzzFeed.com – 77 million starts
- DailyMail.co.uk – 67 million starts
Source: comScore Video Metrix based on CNN Brand entity — September 2016. Video data is desktop only
#1 VIDEO TIME CONSUMED
Audiences spent an 2.2 billion minutes watching CNN Digital videos in September — more time than Fox News and MSNBC combined.
CNN: 2.2 Billion Minutes
- FoxNews.com – 1.6 billion minutes
- MSN News – 1.2 billion minutes
- Yahoo News – 770 million minutes
- CBSNews.com – 361 million minutes
- MSNBC –228 million minutes
Source: comScore Video Metrix based on CNN Brand entity — September 2016. Video data is desktop only
#1 SOCIAL MEDIA
CNN again ranked as the number one social news outlet in the world, with more mentions, fans and followers than any other competitor.
- #1 mentioned news brand across social platforms
- #1 news brand on Facebook with 23.5 million Facebook fans
- #1 most followed news brand on Twitter with 70.9 million across CNN’s main accounts
- #1 most followed news brand on Instagram with 2.4 million followers
Sources: Social Mentions: Sysomos, 9/30/2016. Brand comparisons for social mentions include ABC News, Fox News, NBC News, CBS News, msnbc, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, NPR and HLN; Social comparisons for Facebook, Twitter and Instagram: Shareablee, 9/30/2016 Brands included in comparison are ABC News, BBC World News, Buzzfeed, CBS News, Daily Mail, Fox News, Mashable, MSNBC, NBC, NowThis, NPR, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, VICE, and VICE News. CNN Facebook number includes CNN Facebook flagship account only. Twitter for CNN includes @CNN and @CNNBRK. Instagram for CNN includes flagship account only.