CNN #1 IN PRIME TIME THROUGHOUT WISCONSIN PRIMARY COVERAGE
Tops Fox News and MSNBC in Demo 25-54 and 18-34
CNN DIGITAL BRINGS IN 14 MILLION
CNN continues to be the place where Americans watch election returns, with the network ranking #1 among adults 25-54 and 18-34 during last night’s Wisconsin primary coverage. In primetime (8-11pm), CNN was top rated with 650k, Fox News followed with 601k and MSNBC once again lagged far behind with 378k among adults 25-54. Among younger viewers (18-34), CNN was #1 by wide margins with 190k, Fox News had 104k and MSNBC trailed with 94k. In total viewers, CNN had 1.902 million, +29% more than MSNBC’s 1.479 million; Fox News had 3.019 million.
During the live coverage block (7pm-2am) CNN was also #1, averaging 451k to Fox News’ 442k and to MSNBC’s 296k among adults 25-54. In younger viewers (18–34), CNN outperformed the competition with 134k to Fox News’ 76k and to MSNBC’s 70k. In total viewers CNN bested MSNBC (1.340 million vs. MSNBC’s 1.110 million); Fox News had 2.010 million during this time period.
CNN Digital’s Wisconsin Primary Day performance yet again demonstrated the continued, strong online interest in the 2016 race. Unique visitors and video starts ranked in the top 10 days across all primaries and caucuses dating back to 2008, with 14 million unique visitors across CNN.com, CNNPolitics.com and mobile apps.
CNN will broadcast the next Democratic Debate live from Brooklyn, New York on Thursday, April 14. It will be moderated by CNN’s Wolf Blitzer. CNN’s chief political correspondent Dana Bash and NY1 host and CNN commentator Errol Louis join as questioners.