CLEAN SWEEP: CNN #1 IN VIDEO, VISITORS, VIEWS & SOCIAL
On the tail of last week’s digital expansion announcement, CNN registered as the undisputed digital news leader in February 2016 with more multiplatform unique visitors, views, and minutes spent than any other news outlet. February also marked CNN’s 10th consecutive month as the Web’s number one source for news video, while also maintaining its longstanding position as the most followed news brand across social platforms.
#1 IN MULTIPLATFORM UNIQUE VISITORS
CNN welcomed 93 million unique visitors in February — millions more than any other news organization. On desktop and mobile devices, CNN beat second place Yahoo News by 7% and third place BuzzFeed.com by 15%.
CNN: 93 Million Unique Visitors
- Yahoo News – 87 million uniques
- BuzzFeed.com – 81 million uniques
- HuffingtonPost.com – 77 million uniques
- The New York Times – 77 million uniques
- WashingtonPost.com – 73 million uniques
(Source: comScore MultiPlatform, February 2016)
#1 IN MULTIPLATFORM VIEWS
Beating second-place Yahoo News by 40% and third place Fox News by 52%, CNN registered a massive 1.7 billion multiplatform views last month.
CNN: 1.7 Billion Views
- Yahoo News – 1.2 billion views
- FoxNews.com – 1.1 billion views
- WashingtonPost.com – 890 million views
- BuzzFeed.com – 884 million views
- The New York Times – 721 million views
(Source: comScore MultiPlatform, February 2016)
#1 IN MULTIPLATFORM MINUTES SPENT
Across desktop and mobile devices, visitors spent more time consuming CNN content than any other news organization with 3.3 billion minutes spent on CNN Digital desktop and mobile platforms.
CNN: 3.3 Billion minutes spent
- FoxNews.com – 3.2 billion minutes spent
- Yahoo News – 3.1 billion minutes spent
- BuzzFeed.com – 1.6 billion minutes spent
- The New York Times – 1.3 billion minutes spent
- WashingtonPost.com – 1.2 billion minutes spent
(Source: comScore MultiPlatform, February 2016)
#1 VIDEO STREAMS
The clear and undisputed leader in news video, CNN once again beat all news competitors in video streams. With 259 million video streams in the month of February, CNN topped second place Yahoo News by 112 million streams and third-place FoxNews.com by 113 million streams.
CNN: 259 Million Streams
- Yahoo News – 147 million streams
- FoxNews.com – 146 million streams
- BuzzFeed.com – 90 million streams
- MSN News – 64 million streams
- CBSNews.com – 34 million streams
(Source: comScore Video Metrix, February 2016 – Desktop)
#1 UNIQUE VIDEO VIEWERS
More consumers watched video on CNN than on any other news site in February. With 26 million viewers, CNN bested second place Yahoo News by 9 million and more than doubled the viewers of third place FoxNews.com.
CNN: 26 Million Unique Viewers
- Yahoo News – 17 million unique viewers
- FoxNews.com – 12 million unique viewers
- MSN News – 11 million unique viewers
- BuzzFeed.com – 8 million unique viewers
- CBSNews.com – 5 million unique viewers
(Source: comScore Video Metrix, February 2016 – Desktop)
#1 VIDEO TIME CONSUMED
Audiences spent an astonishing 1.8 billion minutes consuming CNN video in February — more than any other news site. CNN video was consumed 37% more than second place FoxNews.com and 115% more than third place Yahoo News.
CNN: 1.8 Billion Minutes
- FoxNews.com – 1.3 billion minutes
- Yahoo News – 831 million minutes
- MSN News – 583 million minutes
- CBSNews.com – 254 million minutes
- BuzzFeed.com – 224 million minutes
(Source: comScore Video Metrix, February 2016 – Desktop)
#1 SOCIAL MEDIA
CNN once again ranked as the number one social news outlet, with more mentions, fans and followers than any other competitor.
- #1 mentioned news brand across social platforms
- #1 news brand on Facebook with 21 million Facebook fans
- #1 most followed news brand on Twitter with 60 mm across CNN’s main accounts
- #1 most followed news brand on Instagram with 1.8 million followers
(Social Mentions: Sysomos, 2/29/2016. Brand comparisons for social mentions include ABC News, Fox News, NBC News, CBS News, msnbc, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, NPR and HLN; Social comparisons for Facebook, Twitter and Instagram: Shareablee, 2/29/2016 Brands included in comparison are ABC News, BBC World News, Buzzfeed, CBS News, Daily Mail, Fox News, Mashable, MSNBC, NBC, NowThis, NPR, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, VICE, and VICE News.; Facebook API, 2/29/2016 CNN Facebook number includes CNN Facebook flagship account only.; Twitter API, 2/29/2016 Twitter for CNN includes @CNN and @CNNBRK.; Instagram: Shareablee, 2/29/2016. Number is for the flagship CNN Instagram account.)