March 16th, 2016

CNN #1 last night during Super Tuesday 3 in demos; CNN Digital Strength Continues


CNN #1 Again in Prime and Throughout Coverage Block

CNN Continues To Be the Place Americans Watch Election Returns

Tops Fox News and MSNBC During Super Tuesday 3 Coverage in Demo 25-54 and 18-34

CNN Digital Strength Continues

CNN continues to be the place where Americans watch election returns, with the network ranking #1 among adults 25-54 and 18-34 during last night’s Super Tuesday 3 coverage.  In primetime (8-11pm), CNN was top-rated among adults 25-54 with 1.587 million, Fox News followed with 1.334 million and MSNBC once again lagged far behind with 607k.  This represents the second largest cable news primary/caucuses night on record (just behind 2016 Super Tuesday #1).  Among younger viewers (18-34), CNN was top-rated by wide margins with 565k, Fox News had 301k and MSNBC trailed with 145k.  In total viewers, CNN had 4.316 million, +106% more than MSNBC’s 2.096 million; Fox News had 5.006 million.

During the live coverage block (7pm – 2am) CNN was also #1, averaging 1.172 million to Fox News’ 952k and to MSNBC’s 469k among adults 25-54.  CNN’s 1.172 million demo delivery is the highest 25-54 performance so far this election cycle in cable news.  In younger viewers (18–34), CNN outperformed the competition during the block with 397k to Fox News’ 210k and to MSNBC’s 103k.  In total viewers, CNN bested MSNBC (3.172 million vs. MSNBC’s 1.592 million); Fox News had 3.475 million during this time period.

CNN Digital’s Super Tuesday #3 performance demonstrated the clear and sustained interest in the 2016 race online. Uniques, page views, and video starts all once again ranked in the top 5 days across all primaries and caucuses dating back to 2008, with 13 million unique visitors to, 6 million unique visitors to, and 3 million mobile app users.

Last night’s primary election night coverage (Florida, Ohio, Illinois, North Carolina and Missouri) was anchored by CNN’s Wolf Blitzer, Anderson Cooper, Jake Tapper and Dana Bash.  John King reported throughout the night from the Magic Wall.