HLN Posts Double Digit Gains In Total Day & Prime, August 2014

Primetime Programs Boast Double Digit Gains in Key Demo

HLN Bests MSNBC in Total Day 

HLN experienced double-digit growth in total day and prime August 2014 vs. August 2013:

TOTAL DAY

• +16% among P2+ (282k v 243k)
• +21% among P25-54 (111k v 92k)

PRIME (M-Su)

• +18% among P2+ (365k v 310k)
• +12% among P25-54 (127k v 113k)

In total day, HLN posted the 2nd biggest increase in both demos (after CNN) amongst all cable news networks, and boasts the same among P2+ in M-Su prime vs. year ago.

HLN’s prime line-up also posted double and single digit increases in key P25-54 demo vs. prior year:

• Jane Velez-Mitchell     +28% (101k v 79k)
• Nancy Grace               +12% (140k v 125k)
• Dr. Drew On Call       +12% (122k v 109k)
• Forensic Files             +37% (125k v 91k)

HLN beat MSNBC in total day by +8% in P25-54 (111k v 103k).  August marks the 3rd consecutive month HLN has bested MSNBC head-to-head (M-Su 6a-6a).