Natixis sponsors CNN International’s ‘Future Finance’ to support its international development
Financial Group Natixis is embarking on an international media campaign by sponsoring Future Finance – CNN International’s new series showcasing future trends related to the global financial system.
The multi-media campaign spans sponsorship and spot advertising as well as exclusive branding across the show’s online microsite to position Natixis amongst CNN’s global audience as a key player in the financial and banking sector. Natixis will be aligned with content relevant to its target audience as Future Finance is a new strand of programming that examines everything from a future without cash to high-speed trading that employs the power of laser beams.
Complementing CNN’s business coverage from June 3, Future Finance is a weekly segment that will feature in two of the network’s largest business shows – Quest Means Business and World Business Today. With stories from Asia, Africa, Europe and the Americas; Future Finance is an opportunity to gain perspective on possible future trends related to all areas of global business innovation.
Future Finance will be watched by an important audience for Natixis, with the advertising campaign focusing on strengthening the Natixis brand and promoting its credentials and core business activities.
CNN reaches 52.1% of business decision-makers across Natixis’ key markets of EMEA and Asia, 21% more than the nearest competitor (Monthly TV or online reach amongst int’l TV brands / GEMS 2012 (Europe, Middle East, Africa and Asia – 47 markets) // IPSOS). CNN’s audience is also highly engaged in business issues, with its European audience 21% more likely to regularly watch business/financial programmes than the average affluent European consumer (Monthly TV / digital consumers Index 121 Vs. all respondents / EMS Europe 2013 (21 markets) // IPSOS ).
The creative production for all billboards, spot advertising and online branding is developed by Turner Commercial Productions, CNN International advertising sales creative solutions division.
“Future Finance is a fantastic companion to CNN’s extensive business programming, and we are delighted to have Natixis on-board as our exclusive sponsor,” said Petra Malenicka, Vice President, EMEA Ad Sales, CNN International. “CNN has a long tradition of stellar business and finance output that resonates with decision-makers worldwide. Delivering a global perspective on innovation, Future Finance is an ideal property for Natixis to raise awareness of its brand and core business activities amongst an engaged and relevant global audience.”
“Natixis is proud to sponsor CNN’s Future Finance,” added Elisabeth de Gaulle, Head of Natixis Corporate Communications. “The concept of this new series matches our business vision, i.e. supporting clients and providing banking and financial solutions that meet the challenges of tomorrow.”
Notes to Editors:
For more information, please contact: Dan Faulks Director, Communications CNN Europe, Middle East & Africa Tel: + 44 20 7693 1362 Dan.Faulks@turner.com
About Future Finance
Future Finance is a new weekly segment showcasing future trends related to the global financial system. It will feature in two of the network’s highest profile business shows – Quest Means Business and World Business Today.
Future Finance will complement CNN’s business coverage by examining everything from a future without cash to high-speed trading that employs the power of laser beams. Each month Nina Dos Santos will host a Future Finance 15 minute special programme highlighting the best in our series of short feature films and offers global insight into what’s on the horizon at consumer and industry level.
A dedicated microsite cnn.com/FutureFinance will feature Future Finance reports and supplementary content such as digital explainers, info-graphics and analysis. The material will also appear and be promoted across other CNN business and news web pages.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 44 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
About Natixis
Natixis is the corporate, investment and financial services arm of Groupe BPCE, the 2nd-largest banking group in France with 21% of total bank deposits and 36 million clients spread over two networks, Banque Populaire and Caisse d’Epargne. With around 15,000 employees (excl. financial stakes), Natixis has a number of areas of expertise which are organized in three main business lines: Wholesale Banking, Investment Solutions and Specialized Financial Services.
A global player, Natixis has its own client base of companies, financial institutions and institutional investors as well as the client base of individuals, professionals and small and medium-size businesses of Groupe BPCE’s two retail banking networks.
Listed on the Paris stock exchange, it has a solid financial base with a CET1 capital under Basel 3 (1) of €12.7 billion, a Basel 3 CET1 Ratio(1) of 10.6% and quality long-term ratings (Standard & Poor’s: A / Moody’s: A2 / Fitch Ratings: A).
(1) Based on CRR-CRD4 rules published on June 26, 2013, including the Danish compromise – no phase-in except for DTAs on loss carry forwards.
Figures as at March 31, 2014