June 4th, 2013

CNN dominates international news and business networks

  • #1 in cross-platform monthly reach
  • CEOs choose CNN first


EMS figures released today by Ipsos confirm that CNN dominates the audience race amongst news and business networks, reaching upscale Europeans via its television and digital services in greater numbers every month than any other brand in its category.

CNN’s monthly leadership reaffirms the brand’s cross-platform strength. Across TV + digital platforms*, CNN reaches 41% of the data set, ahead of Sky News (30%), BBC World (30%), Euronews (29%), CNBC (15%) and Bloomberg (12%).

CNN’s success is even more concentrated amongst business high flyers. The brand reaches more C-Suites and business decision makers every month than any other international business or news network –  at 56%, CNN’s monthly cross-platform reach amongst these key audiences is more than twice that of dedicated business networks Bloomberg (28%, 25%) and CNBC (27%, 25%).

“This is great news for our advertisers who want an audience with business decision makers and influencers. Our regional footprint against EMS is truly pan-European; we’re not delivering our results weighted to one particular market; our credentials are strong across the geographic spread”, said Petra Malenicka, Vice President, Ad Sales, CNN International.

CNN’s results with the business community underscore the resource the network continues to invest in business programming such as the ‘Marketplace’ franchise (from Africa, the Middle East and Europe) and the first-class reporting delivered from all corners of the globe by its award-winning business journalists.

*Ipsos defines digital platforms as those accessible via pc/laptop, mobile (app or website) or tablet app.


About EMS: EMS 2013 examines the media and product consumption habits of affluent Europeans. The latest research was carried out across the full year of 2012. 49 million qualifying adults aged 21 and over, across 21 markets, comprise the EMS universe.

About CNN International: CNN’s portfolio of news and information services is available in five different languages in over 200 countries, across all major TV, internet and mobile platforms. CNN International is the number one international news channel according to all major media surveys across EMEA, the Asia Pacific region and Latin America and reaches more than 268 million full time households. Globally, the CNN digital network is consistently one of the top news and current affairs destination on the web, with international news available at www.cnn.com/international. CNN has 45 editorial offices and more than 1,000 affiliates worldwide through CNN Newsource, the world’s most extensively utilised news service offered by a broadcast network. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.