April 23rd, 2013

Anthony Bourdain: Parts Unknown Continues to Lead Key Cable Demo Adults 25-54


CNN’s Sunday Night Weekend Series Delivers 974,000 Total Viewers In Second Outing April 21, Up 30% From Premiere

Anthony Bourdain Parts Unknown, CNN’s new weekend series airing at 9:00p.m. ET on Sundays again topped all cable news time period competition among adults 25-54 in its latest outing, and was also the top cable news program on Sunday.  The April 21 episode delivered 470,000 adults 25-54, up 67% vs. its premiere week and more than double the deliveries of its cable news competitors Fox News Channel and MSNBC (208,000 and 187,000 respectively).  Bourdain also had a strong week among total viewers (974,000), up 30% vs. its premiere week performance (747,000).

In Sunday’s episode, Bourdain explored the Koreatown section of Los Angeles and spotlighted the talents and food preferences of award-winning chef Roy Choi and acclaimed graffiti artist, painter, portraitist David Choe.

On the digital front, Anthony Bourdain Parts Unknown has received more than 1 million page views in its first two weeks on CNN.com. (Source: Adobe Analytics)  On social media, the premiere received 9,000 social mentions, up from last year’s 2,000 mentions for the No Reservations premiere on the Travel Channel.   Three posts about Parts Unknown on CNN’s Facebook fan page received over 70,000 combined actions and were the top posts on the account for each Sunday.  (Sources:  Sysomos 4/14/2013; Facebook API 4/14 & 21/2013; Twitter API 4/14/2013. Sysomos Domestic mentions 4/14 & 15/2013)

The season premiere episode of Anthony Bourdain Parts Unknown (Myanmar) had a total of eight airings on CNN beginning April 14 through April 21 and delivered a cume of 9.9 million total viewers and 3.9 million Adults 25-54. (Source: The Nielsen Company via NPower, R&F Program Report, Live+SD data, 75% unification, 1-minute qualifier.)

Future episodes of Anthony Bourdain Parts Unknown feature tours of Colombia (April 28), Quebec, Canada (May 5), Tangier (May 12), Libya (May 19), Peru (June 2) and the Congo (June 9).

Anthony Bourdain Parts Unknown, hosted by the world-renowned chef, bestselling author and Emmy winning television personality is a one-hour weekend lifestyle series that uncovers little-known areas of the world and celebrates diverse cultures by exploring food and dining rituals.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively-syndicated news service; and strategic international partnerships within both television and the digital media.