On Wednesday, March 13, CNN Digital set new records for the year as users turned to CNN.com for news and information about the appointment of a new pope.
With a surge in traffic, CNN.com’s domestic site posted:
- 10.7 million uniques – the highest day of 2013 with 450K more visitors than Feb. 12 (SOTU/Dorner manhunt)
- 68.3 million page views, the second-highest day of the year
- 5.6 million video starts, the second-highest day of the year
- 1.4 million live streams – the highest day of the year, topping the previous record of 750K live streams (Inauguration on Jan. 21st)
- Six of the day’s top 10 stories were related to CNN’s coverage of the pope.
(Source: Omniture, March 13, 2013)
Mobile usage on the domestic site also saw a significant boost for the day:
- 12.7 million page views, the second-highest day of the year
- Video starts were 103% higher than the benchmark with live video accounting for 61% of total video plays.
(Source: Bango Analytics, March 13, 2013)
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