January 22nd, 2013

CNN was top rated cable news network during Presidential Inauguration


CNN Digital Posts Big Video Numbers for Inauguration

 According to Nielsen Fast National data, on Monday, January 21 the day of President Obama’s second inauguration, CNN was top rated during all key coverage blocks in total viewers, demo adults 25-54 and 18-34:

11:45am -12:15pm (Oath and Inaugural address):

CNN:              3.136m total viewers/1.107m adults 25-54/454k adults 18-34

FNC:               1.316m total viewers/294k adults 25-54/53k adults 18-34

MSNBC:         2.273m total viewers/706k adults 25-54/291k adults 18-34

CNN tops competition combined in key demo 25-54 and 18-34

8-11pm (primetime)

CNN:              3.573m total viewers/1.266 adults 25-54/432k adults 18-34

FNC:               1.666m total viewers/254k adults 25-54/26k adults 18-34

MSNBC:         1.365m total viewers/456k adults 25-54/87k adults 18-34

CNN tops competition combined in total viewers, key demo 25-54 and 18-34

Total Day (6am-3am)

CNN:              1.923m total viewers/657k adults 25-54/236k adults 18-34

FNC:               1.104m total viewers/227k adults 25-54/28k adults 18-34

MSNBC:         1.095m total viewers/354k adults 25-54/91k adults 18-34

CNN tops competition combined in key demo 25-54 and 18-34

On Monday, Jan. 21, CNN Digital delivered:

• 5.8 million global video starts, up nearly 50% over the prior 4-Mondays • Over 815k live video streams.

• 50.5 million global page views on CNN.com, with 3.4 million coming from CNN Politics.

• 7.7 million global page views of CNN’s mobile website.

For Sunday, CNN Digital delivered 2.2 million global video starts and 31 million global page views, 3.9 million of which were earned by CNNPolitics.com.

Sources: Omniture and Bango Analytics (mobile); Jan. 20 – 21