In October CNN Network maintained its market leadership position, beating nearly every news competitor in both unique visitors and page views. Ranking behind only Yahoo!-ABC News Network, CNN increased its gain over NBC News Digital, and earned more visitors than Huffington Post Media Group, CBS News, Fox News Digital Network and New York Times Digital.
With 68 million unique visitors for the month, CNN Network was up 13% over last month and defeated the competition:
- HPMG News by 7% (64 million)
- NBC News Digital by 22% (56 million)
- CBS News by 55% (44 million)
- Fox News Digital Network by 92% (35 million)
- New York Times Digital by 93% (35 million)
CNN Network delivered 2.1 billion page views – up 22% month-over-month, beating the competition:
- HPMG News by 16% (1.8 billion)
- Fox News Digital Network by 59% (1.3 billion)
- NBC News Digital by 67% (1.2 billion)
- CBS News by 98% (1.1 billion)
- New York Times Digital by 165% (787 million)
CNN Digital has remained No. 1 in mobile news for more than 5 consecutive years. With 21 million unique users in September, CNN Digital beat all news competition for the month by more than 26%.
(Sources: comScore Media Metrix, October 2012; Nielsen Mobile Media View, September 2012)
Gains in several key sections of CNN.com have contributed to the success of CNN Digital. The US, Politics, Living, Tech, Opinion, Travel and iReport sections of the network were all up double or triple digits versus the prior month and year.
Attributed to CNN’s coverage of the presidential elections and Hurricane Sandy, CNN.com delivered on Monday, Oct. 29:
- The fifth highest day on record with 162 million page views globally – a triple-digit increase over the previous four week average.
- 11.2 million video starts globally, up triple digits over the previous four week average.
- 1.9 million live video streams – the most for 2012 and up triple digits over the average.
- 12.4 million page views on CNN’s U.S. mobile website, the fourth highest day on record. Globally, video on CNN’s mobile web was also up 200% over the previous four Monday average.
(Source: Omniture SiteCatalyst, October 2012; Bango, October 2012)
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