November 7th, 2012

CNN is Top-Rated Cable News Network on Election Night

Wins Total Viewers, Key Demo 25-54 and Younger Viewers (18-34)

CNN Breaks Four-Year Traffic Record Online, Earns More Social Media Buzz Than Any TV News Brand

According to Nielsen Fast National Ratings data, CNN ranked #1 among the cable news networks last night in total viewers, key demo 25-54 and younger viewers (18-34) from 7pm-2am (when first polls closed thru both candidates’ speeches).

Election Night (7pm-2am), Tuesday, November 6, 2012:

CNN 8.836 million total viewers/4.387m adults 25-54/2.711m adults 18-34
FNC 8.708 million total viewers/3.494m adults 25-54/1.214m adults 18-34
MSNBC 4.604 million total viewers/2.021m adults 25-54/785k adults 18-34

CNN Digital: breaks four-year traffic record:

On Tuesday, November 6, 2012 broke four-year traffic records by delivering 203 million page views and reaching more than 23 million unique visitors. Accounting for half of the day’s page views were the CNN Politics section and CNN Digital Election Center which boasted 101.5 million page views collectively. In addition, delivered nearly 6 million video starts and 382,000 live streams for Election Day 2012. (Source: Omniture Site Catalyst)

Highest Night for Mobile Web

On Election Night, CNN’s mobile website achieved approximately 46 million page views.  This is the highest day in CNN’s history and nearly 3 times higher than the previous record.

More buzz than any other TV news brand:

CNN was the most cited TV news brand in measured social media yesterday, more than doubling that of second place – Fox News (Source: Sysomos). CNN’s flagship Facebook fan page garnered more than 145,000 actions yesterday while daily total actions across the CNN flagship Twitter accounts, @CNN and @CNNBRK, totaled 68,000 (Facebook API and Twitter Analytics).

“CNN”, “Watching CNN”, “Anderson Cooper” and “Wolf Blitzer” were all worldwide trending topics on Twitter during primetime election coverage (Twitter Analytics).