Greg Asman Joins CNN Digital as VP of Research
CNN’s SVP of Research Robin Garfield announced that Greg Asman has joined CNN as the new VP of Research and Analytics for CNN Digital based inAtlanta.
In this role, Asman will provide research strategy, analysis services and methodological oversight for CNN’s Digital Network, including CNN.com, CNNI.com, HLNtv.com and CNN’s mobile and video products. He will also serve as a key advisor to CNN’s digital leadership with his in-depth understanding of digital analytics and the overall industry factors that may impact the business.
Asman comes to CNN from Moxie, part of Zenith Optimedia and a Publicis Groupe agency, where he was the VP of Analytics responsible for the entire analytics offering of the agency. A 20-year veteran of the online advertising and consulting industries, Asman has worked at companies such asAspen, Deloitte and Scient/iXL.
A graduate of The University of Georgia’s Terry College of Business and an MBA graduate of Emory University’s Goizueta Business School, Asman enjoys woodworking, BBQ’ing, skiing and scuba.