February 23rd, 2012

CNN’S GOP Arizona Debate was #1 Last Night with 4.7 Million Total Viewers and 1.4 Million in Key Demo 25-54

Anderson Cooper 360 Tops FNC and MSNBC at 10pm

According to Nielsen Fast National data, CNN’s Arizona debate (8-10p, ET), moderated by John King delivered 4.7 million total viewers and 1.4 million in the key target demographic 25-54 last night Wednesday, February 22.

CNN was, by far, top rated during the 8-10p ET time period last night among the cable news networks in both total viewers and the key demo. CNN topped FNC among total viewers by 173% (4.7m vs. 1.7m) and MSNBC by 464% (4.7m vs. 839k). In the target demo CNN averaged 1.4m, topping FNC (381k) and MSNBC (174k) combined.

With post-debate analysis, Anderson Cooper 360 easily outperformed its cable news competition at 10p. AC360 topped FNC’s On the Record among total viewers by 35% (2.1m vs. 1.6m) and MSNBC’s Last Word by 106% (2.1m vs. 1.0m). In the target demo AC360 posted 740k, topping both FNC (344k) and MSNBC (213k) combined.

During the west coast primetime airing (8-10p, PT/11p-1a, ET replay) CNN had an additional 941k total viewers and 434k in the key demographic 25-54. KTVK (IND-Phoenix) averaged 119k P2+ and 55k P25-54 from 8p-10p ET during its simulcast of the CNN Arizona GOP Presidential Republican Debate.

CNN Digital

·         CNN.com recorded 3.5 million domestic page views during the 8 – 10 p.m. hours when the Arizona debate aired, up 17% over the prior 4-Wednesday average and up 1% over the average of the prior six CNN debates.

·         CNN.com overall received 4.7 million global video starts, representing a 58% increase over the prior 4 Wednesdays and a 29% increase over the other debates. Last night’s video performance ranked #2 among all CNN debates for this election cycle.

·         During debate, U.S. mobile page views hit 643.0 thousand, a 2% increase versus the prior 4 Wednesdays and up 2% compared to the average of the prior debates for the 2012 Election.

·         Interactions (likes/comments) on the CNN Politics Facebook fan page for this debate were up 18% from Florida Debate and up 12% from the 2011/2012 debate average.

·         #CNNDebate was the number #1 trending topic Worldwide for over an hour during CNN’s debate from the 8-10pm. Also trending during that time were John King, Erin Burnett and #AZdebate.

·         GetGlue check-ins were up 18% from the Florida Debate and up 25% from the 2011/2012 debates average.