CNN DIGITAL SAW DOUBLE DIGIT GAINS
STATE OF THE UNION ADDRESS: (9:11-10:16p):
- CNN — 1.054m demo 25-54/2.670m total viewers
- MSNBC — 818k demo 25-54/2.817m total viewers
Analysis Immediately following: (10:16-10:28p)
- CNN — 1.047m demo
- MSNBC — 768k demo
Republican Response: (10:28-10:40p)
- CNN — 806k demo
- MSNBC – 686k
AndersonCooper 360: (10:40p-midnight)
- CNNAndersonCooper — 578k demo
- MSNBC — 370k demo
CNN Digital
During yesterday’s State of the Union address, CNN Digital saw double digit gains:
- CNN.com page views were up 14% over the previous 4-Tuesdays with 3.5 million page views during the speech. CNN.com page views for the day hit 44 million.
- Video starts on CNN.com were also up 76% over the previous Tuesdays.
- Mobile page views were up 12% during the speech and up 23% from last year’s SOTU address. In total, CNN Mobile had 6.4 million page views for the day.
(Sources: Omniture SiteCatalyst. Prior 4-Tuesday average based on 12/13, 12/20, 12/27, 1/17. / Bango. Prior 4-Tuesday average based on 12/13, 12/20, 12/27, 1/17. Note: International mobile site does not contain video.)