June 7th, 2011

CNN’s Gump delivers keynote at OMMA Mobile during New York Internet Week

As part of New York Internet Week, CNN Mobile VP, Louis Gump, addressed the attendees at OMMA Mobile, the industry leading one day conference for Mobile Marketing. During today’s morning keynote, “Beyond the Surface in Mobile: a Pendulum, a Paradox and a Pie, Gump’s message – as reported by Mediapost’s Gavin O’Malley – “was there are different ways to look at anything… and better communication aids every situation.”

Mediapost’s Mark Walsh also reported on Gump’s speech: “Putting aside the ongoing debate about apps versus the mobile Web, Gump says companies need both–like two wheels on a bicycle–to meet the needs of different consumers. His rule of thumb guidelines: start with the consumer in mind; build a mobile Web site; build apps as necessary (starting with iPhone and Android; and monetize mobile properties in a consumer-friendly way.”