November 1st, 2010

CNN Digital No. 1 in Online and Mobile News and The Political Ticker Increase Traffic as CNN Gears Up for Midterm Elections

In September, CNN Digital held its No. 1 position in total minutes, mobile and other key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital. (See below for detailed data and charts)

In particular and in anticipation of the Midterm Elections, redesigned and The Political Ticker to provide online users the latest information from the Best Political Team.  On the first full day of the redesign, Sept. 28, CNNPolitics received 2.7 million page views, 70% above last year’s daily average.  The Political Ticker received 1.6 million page views, an increase of 200% since last year.  (Source: Omniture SiteCatalyst, October 2009 – September 2010; release date: September 28, 2010).

 On average, publishes more than 200 stories a month, and The Political Ticker – the No. 1 political blog according to Nielsen – generates more than 650 posts per month, the highest among the CNN Blog Network.  (Source: 13-month average ending September 2010, Omniture SiteCatalyst)

 CNN’s Blog Network continues to drive traffic to the site in September, generating 96.5 million page views. CNN’s blog on the culture of food, Eatocracy, received 1.6 million page views the week of Sept. 26, it’s third highest week since it launched in June.  During the week, Eatocracy and CNN Newsroom featured a week-long series dedicated to healthy eating, and on Sept. 28th, Eatocracy had their highest traffic day to date with 612 thousand page views.  


CNN Digital held its No. 1 position among ALL Global News and Current Event sites in several key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital.

  • No. 1 in Total Usage Minutes:  658 million minutes, 140 million more than No. 2 Yahoo! News and 152 million more than No. 3 MSNBC Digital.


  • No. 1 in Page Views: 982 million page views, 50% ahead of No. 2 Yahoo! News and 60% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, Sept. 2010). 

No. 1 in Audience among all TV News Sites:  When compared to its TV News competition, CNN Digital topped them all in terms of unique audience.  With 31.2 million unique visitors in September, CNN Digital’s audience was 9% larger than MSNBC Digital (28.6 million); 127% larger than Fox News Digital (13.8 million); 130% larger than ABC News Digital (13.5 million) and 245% larger than CBS News Digital (9 million).  (Source: Nielsen Online Netview, Sept. 2010)



CNN Digital is No. 1 in Mobile in News and Current Events for the 45th consecutive month.

 With 13.7 million unique visitors to its mobile site in August, CNN Digital beat the nearest competitor, Fox News Digital, by 50%. (Source: Nielsen Mobile MediaView – August 2010)