CNN #1 IN CABLE NEWS IN PRIME TIME FOR THIRD STRAIGHT WEEK AMONG ADULTS 25-54
Ranked #9 in ALL of Cable Among Total Viewers Last Week
CNN Top-Rated During White House Correspondents’ Dinner Coverage
CNN Original Series Ranked #1 in Demo on Sunday
Last week (4/25/16-5/1/16), CNN ranked #1 in cable news in M-Su Prime among adults 25-54. This is only the third time CNN has won three consecutive weeks in the last 15 years.
The last time CNN won three consecutive weeks was at the end of 2015 (weeks of 12/14/15, 12/21/15 and 12/28/15) and the time before that was 2008 (weeks of 1/21/08, 1/28/08 and 2/4/08). Before 2008, the last time was in 2001 (weeks of 11/12/01, 11/19/01 and 11/26/01).
CNN also ranked #9 in ALL of cable last week in total viewers in prime time (M-F and M-Su).
CNN’s coverage of the White House Correspondents’ Dinner led by John Berman, ranked #1 in both total viewers and among adults 25-54 throughout the evening of Saturday, April 30.
During the 10pm hour on Saturday, CNN ranked #1 in cable news among both total viewers and adults 25-54.
CNN: 3.0m total viewers 771k among adults 25-54
Fox News: 1.2m total viewers 238k among adults 25-54
MSNBC: 945k total viewers 212k among adults 25-54
Full Coverage Blocks:
CNN (7-11:30pm): 1.9m total viewers 458k among adults 25-54
Fox News (10–11:13pm): 1.2m total viewers 231k among adults 25-54
MSNBC (9-11:09pm): 737k total viewers 159k among adults 25-54
CNN’s coverage was also up significantly vs. prior years. Below is a yearly dayparts tracker:
CNN Original Series premieres ranked #1 among adults 25-54 on Sunday (5/1/16). Anthony Bourdain: Parts Unknown (Chicago) averaged 251k among adults 25-54, MSNBC placed second with 172k and Fox News followed with 169k. United Shades of America (San Quentin) was also top-rated with the W. Kamau Bell-led program attracting 263k, Fox News had 234k and MSNBC lagged behind with 142k among adults 25-54.
New Day Tops MSNBC’s Morning Joe In Key Demo 25-54
MSNBC Slips to 4th in Total Day and to 3rd in Prime; Morning Joe is also 4th and Rachel Maddow has Second Worst Month Ever
CNN’s New Original Series The Hunt with John Walsh and The Sixties Continue to Score
For the month of July, 2014
This month, MSNBC slipped to 4th place in Total Day (92k) and Dayside (49k) and to third in M-F prime (149k) and M-Su prime (154k) in the key demo 25-54. MSNBC’s flagship program The Rachel Maddow Show posted its second lowest month ever in the demo rating (181k), the lowest ever was last month (178k). MSNBC’s dayside performance represents the network’s second lowest monthly delivery since October, 1999. Fox News ranked #3 this month in Weekend Prime posting 150k in the key demo 25-54. All the cable news networks were down in total day this month vs. last year due to heightened viewing from the Zimmermann trial verdict among other stories.
July, 2014 CNN show highlights include:
CNN Original Series have continued to score this month with strong ratings performances:
The Hunt with John Walsh (launch to date 7/13/14-7/27/14)
The Sixties (launch to date 5/29/14-7/27/14)
Middle-East/Malaysia Flight 17:
Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.
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