CNN LATINO IS A NEW CUSTOM PROGRAMMING BLOCK STARTING IN LOS ANGELES
CNN en Español, the Spanish-language news network pay TV leader for the past 15 years in Latin America and the United States, will launch CNN Latino, a new Spanish language programming block custom made for the U.S. Hispanic market, it was announced today by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S. CNN Latino is a new brand extension that targets the growing and diverse U.S. Hispanic market, delivering a broad spectrum of programming that will cover news, lifestyle, documentary, talk and debate as an alternative to traditional Hispanic networks.
"The U.S. market is so diverse and so large that there is room for two distinctive content options," said Hudson. "There is a real demand for relevant, dynamic, quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multi-generational and proud to be bilingual. The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country.” FULL POST