Update: CNN beats the broadcast nets last night in prime – in total viewers, adults 25-54 and 18-34.
(have not received smaller network data for Fox Broadcast and Univison)
First Time in 15 Years CNN Has Beaten Fox News in Both Total Day AND Prime Time Demos
CNN Beats Fox News for First Time in Seven Years in Total Day Demo
CNN Beats Fox News for 7th Time in Last 14 Months in Prime Time Demo
Tops MSNBC for 28th Straight Month
CNN Has Its Most-Watched Month in 11 Years
CNN dominated cable news in October, finishing the month as the undisputed leader.
With the presidential election coming to a close, CNN finished number one in October in the all-important demo of adults 25-54 in total day and M-Su prime time. This marks the first time in 15 years that CNN was #1 across both dayparts. In Total Day, CNN beat Fox News for the first time in seven years (since Jan. 2009). In prime time (M-Su), CNN was number one among adults 25-54 for the 7th time in the last 14 months (Oct-16, Jul-16, Apr-16, Feb-16, Dec-15, Oct-15 and Sept-15). The last time CNN had this many monthly wins over Fox News in a 14-month period was nearly 15 years ago.
And, CNN has now topped MSNBC for 28 straight months in Total Day (25-54 and P2+) and in prime time (25-54), the longest winning streak in eight years.
October was also CNN’s most-watched month in eight years (since 2008) in Total Day among adults 25-54 and CNN enjoyed its highest total viewer delivery since September 2005. In prime time, CNN posted its highest adults 25-54 delivery and 2nd highest total viewer delivery since October 2008. The network had impressive growth this month as well, increasing its audience by double to triple digits compared to last year.
Of particular note, CNN ranked in the Top Five in ALL OF CABLE in October among total viewers (#3 in Total Day and prime time) and adults 25-54 (#5 in Total Day and #4 in prime time).
Entering the homestretch of the wildest election in history, CNN Politics maintained its position as the nation’s top source for political news and information. In September 2016 CNN Politics swept all competitors in multiplatform unique visitors, multiplatform views, video starts and time spent by users.
#1 Multiplatform Unique Visitors
CNN Politics attracted an audience of 34 million unique visitors across platforms in September 2016 — an increase of 33% over the prior year.
34 mm: CNN Politics
28 mm: HuffPost Politics
20 mm: Politico.com
17 mm: Fox News Politics
14 mm: The Hill
11 mm: MSNBC TV
Source: comScore Multi-Platform Media Metrix, September 2016. Based on News/Information – Politics Category.
MARKING THE FIRST TIME IN 15 YEARS
The cable news television landscape continues to shift with CNN winning another week (October 17-23) in the all-important key demo adults 25-54. CNN has now topped Fox News and MSNBC for the fourth straight week in Total Day and Primetime among adults 25-54. This marks the first time in 15 years that CNN has won the demo in these dayparts for four weeks in a row. (weeks of 9/26/16, 10/3/16, 10/10/16, and 10/17/16).
Total Day Adults 25-54
Fox News 345k
(P2+: CNN – 1.087m, FXNC – 1.570m, MSNBC – 960k)
Fox News 755k
(P2+: CNN – 2.222m, FXNC – 3.305m, MSNBC – 1.848m) FULL POST
CNN Digital continued its streak as the nation’s top news destination in September 2016. It outpaced all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, and video starts than any other news outlet and reached its 17th straight month as the top destination for digital news video.
#1 IN MULTIPLATFORM UNIQUE VISITORS
More than 107 million unique multiplatform visitors reached CNN Digital in September 2016 – an increase of +28% versus the prior year and +6% versus the prior month. CNN outpaced second place Yahoo News by 12 million unique visitors across platforms and third place New York Times by 18 million.
CNN: 107 Million Unique Visitors
Tops MSNBC in all Demos
CNN #1 in Cable News During Post-Debate Coverage in Total Viewers and Demos
1.9 Million Live Streams on CNN Digital
CNN easily topped MSNBC during the final presidential commission debate last night in both total viewers and adults 25-54 according to Nielsen Fast National data*. CNN ranked #1 in cable news among millennials. Last night’s debate was moderated by Fox News Channel anchor Chris Wallace.
CNN: 8.712m P2+ / 3.462m adults 25-54 / 1.642m among 18-34
MSNBC: 5.517m P2+ / 1.801m adults 25-54 / 604k among 18-34
FNC: 11.349m P2+ / 3.500m adults 25-54 / 1.117m among 18-34
*Numbers could change when final program data is released at 4pm today.
During the post-debate coverage block (10:30p-1:00a), CNN was #1 in cable news among total viewers with 5.031 million, Fox News followed with 4.873 million and MSNBC was third with 3.820 million. In the key demo adults 25-54, CNN outperformed the competition with 2.008 million, Fox News was second with 1.493 million and MSNBC lagged behind with 1.162 million. And among millennials (18-34), CNN was top-rated during post-debate coverage with 727k, Fox News had 431k and MSNBC averaged 316k.
CNN Digital’s live stream of the final debate of the 2016 campaign saw 1.9 million live starts on CNN.com, CNNgo and mobile apps. On debate day, CNN Digital also saw more than 16 million unique multiplatform visitors and 15 million video starts across desktop and mobile devices. On average the three 2016 presidential debates far outpaced all other presidential debates on record across metrics.
Erin Burnett OutFront Beats Fox News’ On the Record with Brit Hume for 8 Straight Days, Longest Streak Ever
Reliable Sources Beats Fox News’ Media Buzz for Three Weeks
CNN Beats Fox News and MSNBC for 9 of the last 12 Days
CNN was #1 in cable news last week (October 10-16) in Total Day and Prime time among adults 25-54; Fox News followed, MSNBC trailed behind. CNN also ranked #3 in ALL of cable in Total Day among total viewers last week.
Total Day 25-54
Fox News 300k
(P2+: CNN 1.052mm, FNC 1.478mm, MSNBC 928k)
M-Su Prime Time 25-54
Fox News 476k
(P2+: CNN 1.469mm, FNC 2.493mm, MSNBC 1.612mm)
CNN beat Fox News and MSNBC in Total Day and prime among 25-54 during the weeks of 10/3 and 9/26/2016. This three week winning streak marks the first time in nearly 15 years that CNN won both dayparts among the demo 25-54 for three weeks in a row (since November 2001).
CNN’s Reliable Sources with Brian Stelter was the No. 1 media program beating Fox News’ Media Buzz with Howard Kurtz in the key demographic adults 25-54 now for the third straight week. On Sunday, October 16, CNN had 423k, a +45% advantage over Fox News’ 291k. This is the CNN program’s best delivery in the demo 25-54 since launch (November 2013).
CNN’s Reliable Sources and Fox News’ Media Buzz with Howard Kurtz also tied for the first time ever in total viewers (1.356m vs. 1.356m) on Sunday. This also represents Reliable’s highest total viewer delivery since launching in November 2013.
MSNBC trailed in both total viewers and adults 25-54 on Sunday.
CNN is #1 in Cable News; Beats Fox News in Total Viewers, Adults 25-54 & Millennials
Ranks #2 Across Broadcast Debate Watchers among Adults 25-54, #1 in 18-34
CNN Top Rated in Cable News during Post-Debate Coverage Block
2.3 MILLION LIVE STREAMS
A record 11.289 million total viewers watched last night’s second Presidential Commission Debate on CNN according to Nielsen Fast National data. CNN ranked #1 in cable news, beating Fox News in total viewers (11.289m vs. FNC 9.888m) and MSNBC’s 5.542 million. CNN outperformed Fox News and MSNBC combined among adults 25-54 with 4.858 million to Fox News’ 2.928 million to MSNBC’s 1.761 million. The network was also the cable news leader among millennials (18-34) with 2.528 million, Fox News followed with 1.006m and MSNBC trailed with 538k. This was CNN’s highest Presidential Debate performance on record (back to 1996) in both total viewers and adults 25-54.
Among all the networks that aired the debate last night (both broadcast and cable) CNN ranked #3 in total viewers, #2 among adults 25-54 and #1 among younger viewers (18-34). See charts below. FULL POST
CNN also #1 during Prime Time and Post-Debate Coverage Blocks among Adults 25-54
1 MILLION LIVE STREAMS VIA CNN DIGITAL
CNN’s coverage of the Vice Presidential debate last night easily beat Fox News and MSNBC in both adults 25-54 and among millennials (18-34). During the debate, CNN had 1.680 million, Fox News was second with 1.506 million and MSNBC lagged with 908k among adults 25-54. Among millennials, CNN was top rated as well, with 561k, Fox News followed with 340k and MSNBC was third with 236k.
CNN was also #1 in cable news during Prime Time (8-11pm) last night with 1.303m, Fox News trailed with 1.191m and MSNBC was third with 738k among the key demo adults 25-54.
CNN also outperformed the other cable news networks during the post-debate coverage block (10:30pm-1:00am) among adults 25-54 with 942k, Fox News followed with 829k and MSNBC was third with 505k.
CNN Digital’s live stream of the VP Debate reached nearly one million starts across CNN.com, CNNgo and mobile apps. On the same day CNN Digital also saw more than 15 million unique multiplatform visitors and 13 million video starts across digital platforms — far outranking both the 2012 and 2008 VP Debate performance.
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