CNN named the world’s #1 international news brand
November 2nd, 2016
05:30 AM ET

CNN named the world’s #1 international news brand

The latest global data from Ipsos reaffirms CNN’s undisputed leadership in international news across Europe, Middle East, Africa, Asia Pacific and Latin America.

The Ipsos Affluent Survey Global finds that CNN reaches 36% of affluent audiences* across the world every month via TV and digital**. This puts CNN in a dominant leadership position – with a third bigger audience than the BBC (27% reach) and even further ahead of other outlets such as Sky News (24% reach), euronews (20%) and Al Jazeera English (10%). CNN is also well ahead of business news brands such as Bloomberg (15% reach) and CNBC (14%).

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HOLY HELL Debuts at #1 in Demo for CNN
September 2nd, 2016
05:32 PM ET

HOLY HELL Debuts at #1 in Demo for CNN

CNN Films Holy Hell

Film Encores Saturday at 8:00pm & 10:00pm ET; Now Available Across CNN’s Mobile Platforms

CNN was first place among cable news networks last night with 384k viewers aged 25 to 54 and 102k viewers aged 18 to 34 with its CNN Films broadcast of HOLY HELL, the fascinating documentary feature about life inside the Buddhafield, the mysterious spiritual community that originated in the 1980s in West Hollywood.  FOX had 370k and MSNBC had 357k viewers aged 25 to 54.  Among viewers aged 18 to 34, MSNBC had 86k and FOX had 64k.

Among total viewers, HOLY HELL delivered 1026k viewers for CNN.  FOX had 1997k and MSNBC had 1575k among viewers P2+.

HOLY HELL will encore Saturday, Sept. 3 at 8:00pm and 10:00pm Eastern and is currently available On Demand on CNNgo via desktop (www.CNN.com/go), mobile, iPad, and Apple TV, and across CNN’s mobile platforms.

HOLY HELL had its world premiere at the 2016 Sundance Film Festival.  The director, Will Allen, is also a producer of the film along with Tracey Harnish and Alexandra Johnes.  The executive producers are Michael C. Donaldson, Julian Goldstein, Jared Leto, and Cheryl Wheeler Sanders.

Source: The Nielsen Company, Fast National time-period based data for Thurs 09/01/16. FULL POST

January 4th, 2016
05:45 PM ET

CNN Films STEVE JOBS: The Man in the Machine Premiere #1 on Sunday

Alex Gibney’s look at the life and legacy of the legendary tech innovator helps CNN rank #1 in total viewers, demo, and young viewers during premiere; Encore set for Saturday, Jan. 09 at 9:00pm & 11:00pm Eastern

The CNN Films premiere of STEVE JOBS: The Man in the Machine was seen by more than 1.15 million total viewers Sunday, Jan. 3 at 9:00pm Eastern. The film also won the time period among the cable news nets with 455k viewers aged 25 to 54 years, and had 97k among viewers aged 18 to 34 years for its premiere. In its time period last night, CNN Films outperformed the combined delivery of Fox News and MSNBC in each demo. MSNBC averaged 255k total viewers, 143k among viewers aged 25 to 54, and 47k viewers aged 18 to 34; Fox News averaged 436k total viewers, 85k among viewers aged 25 to 54, and 10k viewers aged 18 to 34, for the same time period.

Last night’s premiere makes the film the third highest-rated in the franchise among total viewers and viewers aged 25 to 54 years old for CNN (after CNN Films Presents Glen Campbell…I’ll Be Me and CNN Films Blackfish).

The strong performance of the CNN Films presentation helped CNN far outpace the cable news competition for the evening in primetime (8:00pm to 11:00pm), with 968k total viewers for CNN (vs. 266k for MSNBC; 494k for Fox News), 358k viewers aged 25 to 54 for CNN (vs. 144k for MSNBC; 89k for Fox News), and 81k among viewers aged 18 to 34 for CNN (vs. 39k for MSNBC; 10k for Fox News). CNN easily outperformed the combined delivery of MSNBC and Fox News in each demo.

STEVE JOBS: The Man in the Machine trounced the competition with 720k total viewers, 312k viewers aged 25 to 54, and 92k viewers aged 18 to 34 for its 11:00pm replay. MSNBC had 352k total viewers, 203k viewers aged 25 to 54, and 61k viewers aged 18 to 34. Fox News came in a distant fourth in each category: 307k total viewers, 71k viewers aged 25 to 54, and 22k among viewers aged 18 to 34.

The critically-acclaimed STEVE JOBS: The Man in the Machine was directed and narrated by Academy® Award-winning director Alex Gibney (Taxi to the Dark Side) and sponsored by Volkswagen. The film is set to encore Saturday, Jan. 09 at 9:00pm and 11:00pm.  All times Eastern.

In between the encore broadcasts, viewers can watch the film On Demand and learn more about Steve Jobs, by visiting www.CNN.com/CNNFilms.

Source: The Nielsen Company, Fast Nationals time period-based data for Sunday 01/03/2016, program-based historical data. All data based on Live+SD. FULL POST

CNN FILMS DINOSAUR 13 RANKED #2 IN PRIMETIME CABLE NEWS – Additional encore airs Sunday, Dec. 14 at 9pET
December 12th, 2014
04:52 PM ET

CNN FILMS DINOSAUR 13 RANKED #2 IN PRIMETIME CABLE NEWS – Additional encore airs Sunday, Dec. 14 at 9pET

T.Rex THURSDAY ENCORE DWARFS COMPETITION IN YOUNG VIEWERS AGED 18 TO 34 YEARS

The CNN Films DINOSAUR 13 premiere (9:00pm to 11:00pm) topped MSNBC among viewers aged 25 to 54.  During that time period CNN averaged 261k vs. 191k for MSNBC.  Fox News had 380k viewers during this period.

The encore for DINOSAUR 13 (11:00pm to 1:00am) was the largest audience in cable news during that time period for viewers aged 18 to 34 years, outperforming the combined delivery of Fox News and MSNBC: CNN had 71k viewers, Fox News had 51k, and MSNBC was in single digits at 4k.

DINOSAUR 13 also helped CNN’s primetime performance last night  (8:00pm to 11:00pm) among viewers aged 25 to 54, big-footing CNN to #2 in cable news on Thursday with 218k, +27% more than the 172k average viewers during primetime for MSNBC.  Fox News had 373k viewers in primetime, with 2,187k P2+ viewers.  CNN had 719k total viewers and MSNBC had 742k.

DINOSAUR 13 will encore on CNN on Sunday, Dec. 14, at 9:00pm and 11:00pm.

Of the 15 CNN Films and three CNN Films Presents premieres to date, DINOSAUR 13 was the 3rd highest-rated among viewers aged 25 to 54 years, after BLACKFISH (472k) and SOLE SURVIVOR (289k), and the 2nd highest rated among total viewers after BLACKFISH (820k vs. 1,356k in P2+).

 

Source: The Nielsen Company, 12/11/14, Fast National time period based Live+SD feed data.  All times reported are Eastern Standard Time (EST).

 

New Global Survey Ranks CNN As Top International News Brand
October 16th, 2014
10:55 AM ET

New Global Survey Ranks CNN As Top International News Brand

Global independent study reaffirms CNN’s #1 position in TV and digital across Europe, Middle East, Africa, Asia and Latin America

The latest IPSOS Affluent Global survey reaffirms CNN as the leading international news brand, reaching an unrivaled four out of 10 upscale consumers and decision-makers in Europe, Middle East, Africa, Asia and Latin America.

This huge scale of an affluent international audience is larger than all news competitors in every metric across TV and digital platforms.

“In what has been an incredible period for global news, CNN's journalists have been ahead of the competition in reporting a long run of remarkable stories,” said Jeff Zucker, President of CNN Worldwide. “These figures show that in all corners of the globe people are coming to CNN more than any other news organization to understand important stories that are defining and shaping our world. This is a huge endorsement from our worldwide audience that when CNN goes there, the eyes of the world follow.” FULL POST

January 15th, 2014
03:36 PM ET

2013: CNN Digital Posts Best Year Ever; Dominates Mobile

cnn-digital-badge-REDSets Records in Page Views & Video Starts, Tops Yahoo!-ABC News by 40% in Mobile

Serving up, across all platforms, an average of 2.4 billion total global page views per month and more than 150 million monthly video starts, CNN Digital posted in 2013 its best year in history.* While sites like Yahoo!-ABC News struggled, ultimately losing both page views and unique visitors year over year (YOY), CNN Network showed gains in both categories and maintained a 40% lead over its closest competitor in mobile.  In addition, CNN.com broke traffic records across the site, with eight out of 10 sections – US, World, Entertainment, Travel, Tech, Living, Health and Opinion, posting all-time monthly page view highs.** FULL POST

CNN dominates international news and business networks
June 4th, 2013
10:18 AM ET

CNN dominates international news and business networks

  • #1 in cross-platform monthly reach
  • CEOs choose CNN first

 

EMS figures released today by Ipsos confirm that CNN dominates the audience race amongst news and business networks, reaching upscale Europeans via its television and digital services in greater numbers every month than any other brand in its category.

CNN’s monthly leadership reaffirms the brand’s cross-platform strength. Across TV + digital platforms*, CNN reaches 41% of the data set, ahead of Sky News (30%), BBC World (30%), Euronews (29%), CNBC (15%) and Bloomberg (12%). FULL POST

CNN's Global Tourism Research depicts the reality for today's travellers
April 25th, 2013
06:21 AM ET

CNN's Global Tourism Research depicts the reality for today's travellers

International travellers are concerned about safety and security, price and reputation 

Destination websites are the #1 source of travel information

A global study of CNN consumers’ travel perceptions and behavioural trends has revealed that safety and security is of greater concern when choosing an international travel destination, than any other deciding factor – for more than two thirds of global respondents.  

  • 67% say ‘safety and security’ matters most
  • 60% are ‘price’ driven
  • 58% are driven by ‘reputation’
  • 55% say ‘knowledge and availability of information’ matters most
  • 54% are driven by ‘diversity of things to do/amenities’

The survey asked global respondents from over 70 countries, recruited via CNN websites, to identify the key influencing factors in their decision making process, when deciding upon both leisure and business travel destinations.     FULL POST


Topics: CNN • CNN International • CNN Press Releases • Research
GEMS research confirms CNN reaches more people per month in EMEA & Asia
October 2nd, 2012
08:33 AM ET

GEMS research confirms CNN reaches more people per month in EMEA & Asia

Inaugural Media Survey of Global Affluents (GEMS) confirms CNN reaches more people per month across multiple platforms in EMEA and Asia than any other channel of any genre – news, factual or entertainment

CNN also outperforms all other International TV news channels in monthly, weekly and daily reach. 

28th September, 2012:  CNN reaches more upscale consumers across Europe, the Middle East, Africa and Asia, on TV and online than any other international media brand, according to results from the first Media Survey of Global Affluents (GEMS), launched today. The findings are an endorsement of the unwavering global strength of the CNN International brand amongst 69 million affluent individuals across 47 markets.

GEMS represents an alignment of four separate surveys; EMS Europe (21 countries), Middle East (8 countries) and Africa (7 countries) and PAX Asia (11 countries), and allows harmonised reach and frequency analysis of advertising campaigns running across international media.

“Having a truly international benchmarking currency is the realisation of a development we’ve been advocating for some time and a significant leap forward for international media owners who now have an independent evaluation tool that mirrors how they do business,” says Didier Mormesse, SVP Ad Sales Research and Audience Insight, CNN International. FULL POST

Electronics consumers willing to pay more for responsibly produced products, says CNN Survey
September 21st, 2012
12:55 PM ET

Electronics consumers willing to pay more for responsibly produced products, says CNN Survey

As the spotlight increasingly shines on manufacturers’ commitment to ethical business practices, two thirds (65%) of global consumers say they are willing to pay more for electronics products that have been responsibly produced, according to CNN International’s ‘Consumer Connect – Consumer Electronics 2012’ survey. Further, a quarter (26%) of respondents said that they cared about responsible manufacturing but were not willing to pay more for it, while 9% said that the way in which products were produced was not a concern at all. FULL POST


Topics: CNN International • Research
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