UAE ports and logistics company Gulftainer is sponsoring CNN Marketplace Middle East FaceTime vignettes in an exclusive campaign to build brand awareness in support of the company’s growth and imminent entry into the United States market.
The sponsorship, which started on 11th April, is part of a multi-media campaign with CNN International for Gulftainer, the largest terminal operator in the Middle East. The company recently announced a new brand identity alongside a plan to begin operations on North America’s Eastern Seaboard. Gulftainer has grown its Brazil and Lebanon operations in addition to acquiring Gulf Stevedoring Contracting Company (GSCCO) in Saudi Arabia. CNN International was selected as the exclusive media platform for this campaign due to reach of the CNN network, its premium global audience and the relevance of the content. FULL POST
Series To Launch this Fall
For more than a decade, Mike Rowe has been nationally known as the “dirtiest man on TV,” as host and the executive producer of the Discovery Channel’s Dirty Jobs (2005-2012). He traveled to all 50 states and completed 300 different jobs, transforming cable television into a landscape of swamps, sewers, ice roads, coal mines, and oil derricks. He initiated a hands–on way to pay tribute to a nation of unsung heroes, conclusively demonstrating that fun and hard work are two sides of the same coin and confirmed the value of delayed gratification, sacrifice, hard work, good humor and optimism. He is now on a brand new mission and he will bringthat mission to CNN beginning this fall.
According to Nielsen Fast National data, the premiere of CNN Original Series: Death Row Stories was #1 in cable news last night (9-10:00pm) averaging 255k in the key demo adults 25-54 rating, outperforming the combined delivery of MSNBC (117k) and FOX (103k). In total viewers, CNN placed second with 719k, a +196% advantage over MSNBC’s 243k. FOX averaged 990k in total viewers at 9pm.
CNN also showed the most growth at 9pm vs. the prior four Sundays, increasing +99% among adults 25-54 (255k vs. 128k). MSNBC declined 19% (117k vs. 145k) and FOX was off 9% (103k vs. 113k).
In prime time (8-11:00pm) last night, CNN was also top-rated in the key demo 25-54 with 201k, while MSNBC placed second with 175k and FOX was third with 139k. FULL POST
This month’s ‘Open Court’ takes viewers to France – the country with more male tennis players in the ATP top 100 than all other grand slam nations combined. FULL POST
‘Inside the Middle East’ is hosted by Sara Sidner in February and takes viewers on a trip across the United Arab Emirates. FULL POST
The Emmy winning ‘Anthony Bourdain Parts Unknown’ continues its second series in October. ‘Anthony Bourdain Parts Unknown’ follows world-renowned chef, bestselling author and award-winning broadcaster Anthony Bourdain as he visits little-known areas of the globe, celebrating their rich cultural diversity by exploring food and dining rituals. FULL POST
Wednesday 25 September at 1030 BST / 1130 CET and 1730 BST / 1830 CET Saturday 28 September at 0530 BST / 0630 CET and 1930 BST / 2030 CET Sunday 29 September at 1330 BST / 1430 CET Duration: 15 minutes
This month ‘Leading Women’ focuses on the chairwomen of two world-leading charitable organisations, whose humanitarian work has helped to improve lives of people around the world. FULL POST