Fujitsu, the multi-national information technology equipment and services company, is partnering with CNN International Commercial (CNNIC) for an exclusive media campaign to reach international business audiences. The multi-platform advertising and sponsorship campaign combines the scale of CNN’s TV platform with precision targeting on CNN Digital and positions Fujitsu as the exclusive sponsor across all platforms for CNN’s ‘Made In Japan’ programming, which starts this week.
CNN International Commercial and MediaGo today announce plans for CNNMoney Switzerland – the first nationwide TV channel dedicated to business news for and about Switzerland.
Launching in the second half of 2017, CNNMoney Switzerland will be the go-to destination for Switzerland’s professional community to follow business news. The channel’s high-end audience will consist of senior leaders, CEOs and influencers based in Switzerland. Lifestyle content about high-end leisure activities that appeal to executive audiences will complement the Swiss-focused content.
CNN and MediaGo will work in partnership over the coming months to build the infrastructure, brand identity and programming schedule, recruit and train journalists and production teams, and establish CNN standards and practices for CNNMoney Switzerland.
Capgemini is marking its 50th anniversary with a new branded content campaign on CNN that celebrates the spirit of innovative entrepreneurship and the company’s global competition for early stage startups: InnovatorsRace50.
A global leader in consulting, technology and outsourcing services, Capgemini turned to CNN as an international media partner to bring InnovatorsRace50 to life amongst the network’s huge global audience on digital and TV. This follows a successful partnership in 2016 for Capgemini’s Innovators Race, where a branded content campaign established the competition amongst CNN audiences.
Entrants have until February 28th to take part in Capgemini’s contest via http://www.innovatorsrace50.com and will compete across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups will then earn the chance to each secure business backing of $50,000 equity free funding, extensive networking opportunities, participation in international tech events, access to industry experts and the possibility of becoming a Capgemini partner.
At the heart of the international multiplatform campaign on CNN starting today (10 January) is Capgemini’s exclusive sponsorship of CNN editorial content ‘Unicorns’. A digital content hub on CNNMoney which will be CNN’s home for multi-media content about start-ups and entrepreneurs, including a series of videos featuring successful startup founders. Alongside the editorial content will be a number of bespoke branded content Capgemini videos produced by CNN International Commercial’s award-winning brand content studio Create. Capgemini’s campaign and branded content will be targeted to reach key audiences using CNN AIM (Audience Insight Measurement).
Africa’s huge power-generating potential is the subject of a special series of reports airing on CNN International this week in a new sponsorship by Dangote Group as the conglomerate continues its multi-year partnership with the network.
The Africa’s Energy Surge reports air daily in flagship CNN International shows The CNNMoney View Nina Dos Santos and The World Right Now with Hala Gorani, and culminate in a special 30-minute show airing from Saturday 17 December. The reports and special show, which look at how Africa will meet the UN goal of universal electricity by 2030, are aligned with Dangote billboards and branding.
Utilising CNN Audience Insight Measurement (AIM), the digital sponsored content is targeted to reach business decision-makers, business travellers, investors, opinion leaders and c-suites – ensuring that Dangote’s message about the Group providing basic needs across Africa reaches relevant audiences at scale across multiple platforms. FULL POST
Over 350 global business leaders gathered yesterday to discuss the theme “Beyond Oil in a Changing World” at the inaugural CNN Middle East Business Forum held at Four Seasons Abu Dhabi on Al Maryah Island.
Keynote speeches were given by former President of the European Commission José Manuel Barroso (pictured) and Mubadala’s Group Chief Executive Officer & Managing Director H.E. Khaldoon Al Mubarak.
Panel discussions and interviews with a stellar list of speakers were conducted by CNN’s foremost experts on business and the Middle East – Anchor and Managing Editor, Abu Dhabi, Becky Anderson, CNNMoney Editor at Large Richard Quest, and CNNMoney Emerging Markets Editor John Defterios. A virtual reality ‘Back to the Future’ session from CNN’s Jason Farkas closed proceedings.
CNN International Commercial today announces an affiliate and consultation agreement between Turner Broadcasting System Asia Pacific, Inc., the distributor of CNN International in the Asia Pacific region, and Spring News Corporation Co., ltd.
As part of the multi-year agreement, Spring News will broadcast CNN content and programming subtitled in local Thai language. In addition, Spring News will also receive consulting and extensive training from CNN to support their re-launch. This affiliation will enable CNN International to leverage the resources and expertise of Spring News to strengthen its news coverage of Thailand.
Senior Director, Content Sales and Partnerships APAC, CNN International Commercial, David Collet: “We are delighted to be affiliated with a channel such as Spring News which, since its inception, has grown to become a strong multiplatform news provider with vision and values consistent with CNN. This affiliation serves as part of our strategic focus on Asia and enables us to deliver on our goal of growing our affiliate network and supporting local news operations with training and consultancy expertise.”
Inside the Middle East, the ground-breaking monthly show about the region’s dynamic cultural diversity, will be sponsored on CNN International from 24 November by the MiSK Foundation.
MiSK’s association with one of CNN’s flagship shows about the Middle East is at the heart of a new campaign by the foundation to contribute to the fulfilment of the Saudi Vision 2030 by empowering and enabling the younger generation to increase their contribution to the development of Saudi Arabia. It is the MiSK Foundation’s first major international campaign since being established by HRH Prince Mohammed bin Salman, Deputy Crown Prince and Minister of Defense, to empower, nurture and inspire young Saudi men and women to fully realise their potential as part of the kingdom’s on-going economic transformation.
The campaign will show Saudi Arabia’s commitment to learning and leadership and seek to expand the MiSK Foundation’s initiatives in collaboration with world renowned institutions such as Harvard University, Khan Academy and the Boston Consulting Group.
Inside the Middle East draws on CNN’s unique presence in and understanding of the region to tell stories about art and culture to CNN’s global audience. The first MiSK Foundation-sponsored episode airing on 24 November will include reports on independent film-making in Cairo, contemporary arts in Jeddah and body art in Amman.
A host of global business leaders will come together to discuss the theme “Beyond Oil in a Changing World” at the first ever CNN Middle East Business Forum. The Forum will be held at Four Seasons Abu Dhabi on Al Maryah Island, the capital’s business and lifestyle destination and home to the world’s newest international financial centre.
Taking place on 26 November as the eyes of the world turn to the UAE during the Formula 1 Etihad Airways Abu Dhabi Grand Prix weekend, the Forum will feature talks from prominent global and regional leaders and visionaries, and be attended by over 350 esteemed members of the business community. Discussion will be led and accompanied by analysis from CNN’s foremost experts on business and Middle East – Anchor and Managing Editor, Abu Dhabi, Becky Anderson, CNNMoney Editor at Large Richard Quest, and CNNMoney Emerging Markets Editor John Defterios.
The latest global data from Ipsos reaffirms CNN’s undisputed leadership in international news across Europe, Middle East, Africa, Asia Pacific and Latin America.
The Ipsos Affluent Survey Global finds that CNN reaches 36% of affluent audiences* across the world every month via TV and digital**. This puts CNN in a dominant leadership position – with a third bigger audience than the BBC (27% reach) and even further ahead of other outlets such as Sky News (24% reach), euronews (20%) and Al Jazeera English (10%). CNN is also well ahead of business news brands such as Bloomberg (15% reach) and CNBC (14%).