Japanese innovation and inspiration take centre stage in new series from Great Big Story and CNN Digital Studios in association with All Nippon Airways
June 14th, 2017
04:54 AM ET

Japanese innovation and inspiration take centre stage in new series from Great Big Story and CNN Digital Studios in association with All Nippon Airways

Everything from Japan’s flying cars to hip-hop grandmas are celebrated in two new series produced by Great Big Story and CNN Digital Studios as part of a branded content collaboration with All Nippon Airlines (ANA), Japan’s only 5-star airline.

The partnership between ANA and CNN International Commercial (CNNIC) was originally established in 2016 with the ambition to encourage travellers to explore Japan with ANA, leading to the creation of the successful 2016 Ichigo Ichie digital series. Evolving that strong partnership, the new campaign marks the first sponsorship from CNNIC which combines the expertise of the network’s premium original video content arm CNN Digital Studios, cinematic storytelling from global media company Great Big Story, and bespoke content from CNNIC’s brand content studio, Create.

The CNN Digital Studios series, titled Vision: The Future of Japan, is the biggest series to date produced by CNN Digital Studios in London. A collection of eight films, all shot on location across Japan, offers an in-depth look at the fascinating destination and explores the ambitious projects that are shaping the future of the universe including flying cars and the world’s fastest supercomputer.

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CNN named most popular news source for business and leisure travellers
June 12th, 2017
06:39 AM ET

CNN named most popular news source for business and leisure travellers

No other international news media comes close to CNN in engaging with global business and leisure travel audiences, according to the inaugural Media GPS survey, conducted by international research consultancy BDRC Group, which has studied the trends of 9.9 million weekly international travellers.

By surveying international travellers as they book through online travel agencies (OTAs), traditional travel agents and corporate travel management companies (TMCs), the Media GPS study found that over 50% of all international travellers turn to CNN via TV and digital for news and information during their trips.

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CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group
June 7th, 2017
04:27 AM ET

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

CNN International Commercial (CNNIC) is investing in industry-leading data insight, analytics and artificial intelligence (AI) capabilities as it evolves the way that advertisers can partner with CNN for pan regional TV and digital campaigns that are fully accountable, regardless of the platform.

These capabilities reflect the way that CNN now works with advertisers on pre-dominantly multiplatform brand solutions in a dynamic pan-regional trading environment. A new Audiences and Data centre of excellence is established within CNNIC, replacing the linear-focused research function which has traditionally relied on industry surveys for audience insight. Headed by data scientist Mark Sear, who joins from EMC Consulting, the Audiences and Data group will harness data to spearhead innovation across all parts of CNN’s international business and deliver cutting-edge evidence-based solutions for CNNIC’s clients.

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Topics: CNN • CNN International • CNNI Press Releases • CNNIC
Fujitsu champions high-tech innovation with new campaign on CNN and sponsorship of ‘Made In Japan’
March 22nd, 2017
04:51 AM ET

Fujitsu champions high-tech innovation with new campaign on CNN and sponsorship of ‘Made In Japan’

Fujitsu, the multi-national information technology equipment and services company, is partnering with CNN International Commercial (CNNIC) for an exclusive media campaign to reach international business audiences. The multi-platform advertising and sponsorship campaign combines the scale of CNN’s TV platform with precision targeting on CNN Digital and positions Fujitsu as the exclusive sponsor across all platforms for CNN’s ‘Made In Japan’ programming, which starts this week.

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CNNMoney Switzerland to launch as country’s first national English-language business channel
January 22nd, 2017
02:00 AM ET

CNNMoney Switzerland to launch as country’s first national English-language business channel

CNN International Commercial and MediaGo today announce plans for CNNMoney Switzerland – the first nationwide TV channel dedicated to business news for and about Switzerland.

Launching in the second half of 2017, CNNMoney Switzerland will be the go-to destination for Switzerland’s professional community to follow business news. The channel’s high-end audience will consist of senior leaders, CEOs and influencers based in Switzerland. Lifestyle content about high-end leisure activities that appeal to executive audiences will complement the Swiss-focused content.

CNN and MediaGo will work in partnership over the coming months to build the infrastructure, brand identity and programming schedule, recruit and train journalists and production teams, and establish CNN standards and practices for CNNMoney Switzerland.

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Capgemini teams up with CNN to promote its worldwide competition InnovatorsRace50 for early stage startups
January 10th, 2017
11:18 AM ET

Capgemini teams up with CNN to promote its worldwide competition InnovatorsRace50 for early stage startups

Capgemini is marking its 50th anniversary with a new branded content campaign on CNN that celebrates the spirit of innovative entrepreneurship and the company’s global competition for early stage startups: InnovatorsRace50.

A global leader in consulting, technology and outsourcing services, Capgemini turned to CNN as an international media partner to bring InnovatorsRace50 to life amongst the network’s huge global audience on digital and TV. This follows a successful partnership in 2016 for Capgemini’s Innovators Race, where a branded content campaign established the competition amongst CNN audiences.

Entrants have until February 28th to take part in Capgemini’s contest via http://www.innovatorsrace50.com and will compete across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups will then earn the chance to each secure business backing of $50,000 equity free funding, extensive networking opportunities, participation in international tech events, access to industry experts and the possibility of becoming a Capgemini partner.

At the heart of the international multiplatform campaign on CNN starting today (10 January) is Capgemini’s exclusive sponsorship of CNN editorial content ‘Unicorns’. A digital content hub on CNNMoney which will be CNN’s home for multi-media content about start-ups and entrepreneurs, including a series of videos featuring successful startup founders. Alongside the editorial content will be a number of bespoke branded content Capgemini videos produced by CNN International Commercial’s award-winning brand content studio Create. Capgemini’s campaign and branded content will be targeted to reach key audiences using CNN AIM (Audience Insight Measurement).

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Dangote Group extends long-term partnership with CNN as 'Africa’s Energy Surge' takes centre stage
December 15th, 2016
05:04 AM ET

Dangote Group extends long-term partnership with CNN as 'Africa’s Energy Surge' takes centre stage

Africa’s huge power-generating potential is the subject of a special series of reports airing on CNN International this week in a new sponsorship by Dangote Group as the conglomerate continues its multi-year partnership with the network.

The Africa’s Energy Surge reports air daily in flagship CNN International shows The CNNMoney View Nina Dos Santos and The World Right Now with Hala Gorani, and culminate in a special 30-minute show airing from Saturday 17 December. The reports and special show, which look at how Africa will meet the UN goal of universal electricity by 2030, are aligned with Dangote billboards and branding.

Utilising CNN Audience Insight Measurement (AIM), the digital sponsored content is targeted to reach business decision-makers, business travellers, investors, opinion leaders and c-suites – ensuring that Dangote’s message about the Group providing basic needs across Africa reaches relevant audiences at scale across multiple platforms. FULL POST

Business leaders gather in Abu Dhabi for first ever CNN Middle East Business Forum
José Manuel Barroso speaks at the inaugural CNN Middle East Business Forum
November 28th, 2016
07:47 AM ET

Business leaders gather in Abu Dhabi for first ever CNN Middle East Business Forum

Over 350 global business leaders gathered yesterday to discuss the theme “Beyond Oil in a Changing World” at the inaugural CNN Middle East Business Forum held at Four Seasons Abu Dhabi on Al Maryah Island.

Keynote speeches were given by former President of the European Commission José Manuel Barroso (pictured) and Mubadala’s Group Chief Executive Officer & Managing Director H.E. Khaldoon Al Mubarak.

Panel discussions and interviews with a stellar list of speakers were conducted by CNN’s foremost experts on business and the Middle East – Anchor and Managing Editor, Abu Dhabi, Becky Anderson, CNNMoney Editor at Large Richard Quest, and CNNMoney Emerging Markets Editor John Defterios. A virtual reality ‘Back to the Future’ session from CNN’s Jason Farkas closed proceedings.

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CNN AND SPRING NEWS ANNOUNCE AFFILIATION DEAL IN THAILAND
November 24th, 2016
10:35 PM ET

CNN AND SPRING NEWS ANNOUNCE AFFILIATION DEAL IN THAILAND

CNN International Commercial today announces an affiliate and consultation agreement between Turner Broadcasting System Asia Pacific, Inc., the distributor of CNN International in the Asia Pacific region, and Spring News Corporation Co., ltd.

As part of the multi-year agreement, Spring News will broadcast CNN content and programming subtitled in local Thai language. In addition, Spring News will also receive consulting and extensive training from CNN to support their re-launch. This affiliation will enable CNN International to leverage the resources and expertise of Spring News to strengthen its news coverage of Thailand.

Senior Director, Content Sales and Partnerships APAC, CNN International Commercial, David Collet: “We are delighted to be affiliated with a channel such as Spring News which, since its inception, has grown to become a strong multiplatform news provider with vision and values consistent with CNN. This affiliation serves as part of our strategic focus on Asia and enables us to deliver on our goal of growing our affiliate network and supporting local news operations with training and consultancy expertise.”

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November 24th, 2016
03:53 AM ET

MiSK Foundation showcases Saudi Arabia’s focus on building the capabilities and knowledge of future generations through multi-platform sponsorship of Inside the Middle East on CNN

Inside the Middle East, the ground-breaking monthly show about the region’s dynamic cultural diversity, will be sponsored on CNN International from 24 November by the MiSK Foundation.

MiSK’s association with one of CNN’s flagship shows about the Middle East is at the heart of a new campaign by the foundation to contribute to the fulfilment of the Saudi Vision 2030 by empowering and enabling the younger generation to increase their contribution to the development of Saudi Arabia. It is the MiSK Foundation’s first major international campaign since being established by HRH Prince Mohammed bin Salman, Deputy Crown Prince and Minister of Defense, to empower, nurture and inspire young Saudi men and women to fully realise their potential as part of the kingdom’s on-going economic transformation.

The campaign will show Saudi Arabia’s commitment to learning and leadership and seek to expand the MiSK Foundation’s initiatives in collaboration with world renowned institutions such as Harvard University, Khan Academy and the Boston Consulting Group.

Inside the Middle East draws on CNN’s unique presence in and understanding of the region to tell stories about art and culture to CNN’s global audience. The first MiSK Foundation-sponsored episode airing on 24 November will include reports on independent film-making in Cairo, contemporary arts in Jeddah and body art in Amman.

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