CNN and Facebook Announce Strategic Partnership for Exclusive Video and Social Media Content to Create Multidimensional User Experience
CNN and Facebook today announced plans to join together for a unique viewer engagement initiative that will extend the experience of the new CNN series, THE SIXTIES, beyond television screens for Facebook users. THE SIXTIES, a 10-part series for television executive produced by Tom Hanks, Gary Goetzman, and Mark Herzog, explores the events and people that made the 1960s an extraordinary era of change and achievement in pop culture, civil rights, politics, and technology. The enriched social media engagement will include exclusive video and social media content that will create a unique second screen experience for Facebook users.
“We are delighted to collaborate with Facebook to offer such a rich multimedia experience for viewers of THE SIXTIES,” said Andrew Morse, senior vice president of editorial content for CNN/U.S.. “This partnership will drive deeper engagement, and establish a community of viewers, which will explore the content in a variety of ways.”
Features of the unique collaboration will include weekly live Q&A chats with historic figures and the series producers during each episode, weekly viral video content on highlights of the period, and exclusive video produced by CNN Digital Studios illustrating the achievements and events of the remarkable decade. Each week, CNN will premiere one original video on Facebook related to the series content, as well as platform other SIXTIES-related video. FULL POST
Cities all around the world are coming up with groundbreaking ways to combat issues plaguing their surroundings, such as crime, traffic and the excess of greenhouse gases. To highlight the innovation of these cities and offer a glimpse into futuristic solutions for others to adopt, CNN Digital launched an 8-week futuristic video series today called City of Tomorrow. The series includes videos, text, photos and other interactive features, and will conclude with a 30-minute CNN TV special airing on Saturday, July 19.
Some of the inventive ideas covered in City of Tomorrow include sophisticated CIA software used by Los Angeles police that wrangles huge amounts of data to fight crime; the “world’s greenest commercial building” in Seattle; and experimental cities in Japan and the Middle East that offer a peek into future lifestyles.
To find more about the series via social media, users can follow the conversation on Twitter with the hashtag #CityofTomorrow and learn more on CNN's Facebook page.
Additionally, City of Tomorrow is the one of the first series to launch as part of CNN’s Digital Studios initiative, an internal production house that produces a series of original video franchises. Topic areas for digital studios include innovation and technology; entertainment; wellness and lifestyle and travel and adventure.
Ed O'Keefe, former Editor-in-Chief of NowThis News, will join CNN as vice president of CNNMoney and Politics. In this role, O’Keefe will oversee all digital content for the two beats and be responsible for the creation of cross-platform content.
"Ed is uniquely suited for this job. He specializes in mobile, social and video storytelling - critical areas of growth for Money and Politics," said Meredith Artley, VP and managing editor of CNN Digital. “Ed’s digital expertise, TV experience and progressive startup mentality will help light up these important verticals for CNN.”
Closes Gap with Yahoo!-ABC News to Only 1%
Video and Mobile Consumption Shatters Records
Building off a busy news cycle, March 2014 marked the strongest month in history for CNN Digital Network. Users flocked to CNN for its extensive coverage of the Malaysian airliner, the conflict in Ukraine, Academy Awards, Washington mudslide and other major news events. The outcome was a staggering 2.8 B global page views, 1 mm global app page views, and 274 mm global video starts across platforms. Users also consumed a record 1.6 billion global page views on CNN’s mobile products, adding to its seven-year history as the No. 1 source for mobile news.
(Sources: Adobe Reports & Analytics and Bango Analytics; March 1-March 31, 2014.) FULL POST
Next Gen TV Experience Launches for iPad
CNN announced today CNNx, a next-generation product that gives viewers unprecedented control over their TV news experience. Through Watch CNNx users can access 24 hours of program rundowns and select on demand the segments they want to view. In addition, the product pairs in real time the power of CNN’s TV Everywhere initiative and a wealth of complementary digital content.
“CNN has again redefined the way people consume news. As the Internet has come crashing into the television, we’ve future-proofed CNN,” said SVP and GM CNN Digital KC Estenson. “This product bolsters our relationships with TV partners, opens incredible new opportunities for advertisers and delivers consumers a truly innovative experience.”
Starting today, Rachel Crane will join CNN as the network’s newest digital correspondent where she'll cover pop culture and innovation. In this role, she’ll be creating original video content related to her beat to run across CNN’s platforms. Crane comes to CNN from Bloomberg, where she was a technology and innovation correspondent who hosted and produced Bloomberg’s Brink, a show highlighting cutting-edge technology and new ideas.
Crane has been covering innovation for several years, interviewing SpaceX and Tesla CEO Elon Musk, famed futurist and Google’s director of engineering Ray Kurzweil, and NASA’s William Gerstenmaier. She has also traveled to Abu Dhabi to report on the pre-planned sustainable city Masdar, tasted wine made by robots in California’s Napa Valley, covered the privatization of space at NASA’s Kennedy Space Center and gone behind the bars of San Quentin Prison to see how the institution taught inmates to make mini satellites.
This morning, CNN Digital published a story about suicides among military family members called The Uncounted.
Recently, at the urging of military family groups, a report was given to Congress on what it would take to track suicides of military service family members. “The Uncounted” is a story that dives deeply into this issue and provides an intimate portrait of what these families have gone through. The story is told through the eyes of a sibling, a spouse, parents and a teenager. It includes photo essays and is laid against a stark white background that accentuates the emotions in the piece.
To discuss the aspects of this layered story, CNN will be hosting two online chats today. The first is at 11amET in the comments section of the story, where CNN writer Ashley Fantz will be answering questions alongside two mental health counselors. In the afternoon, there will be another chat on CNN's Facebook page at 2pmET to open up a wider discussion about this controversial topic.
Readers are also encouraged to post a tribute to a spouse, sibling or other relative of a service member through CNN iReport and share their story of love and sacrifice. To join the conversation on Twitter, use #UncountedCNN.
Partnership Brings CNN’s Global Coverage, Programs and Personalities to Flipboard
Launches Magazines for Fareed Zakaria, The Lead with Jake Tapper, John King’s Inside Politics
CNN & Flipboard, Inc. announce the acquisition of Zite, a popular news reader application for iOS and Android, from CNN. By integrating Zite’s personalization technology and recommendation engine, Flipboard will further its mission to be the world’s best personal magazine. In addition to the acquisition, the two companies will embark on a multifaceted partnership, enabling CNN to expand its mobile reach to a new audience and take advantage of Flipboard’s technology and mobile sales strategy.
With the success of the CNN 10 Tech Lists last year, 2014 marks the expansion of the “CNN 10” into a monthly series that runs the gamut of fun and feature-y topics, including entertainment, health, tech, travel and beyond. This year’s first CNN 10 feature kicks off with the interactive Fresh Faces of Hollywood.
Next month, the Academy Awards will honor Hollywood’s heavyweights, so CNN’s Entertainment team chose 10 rising stars from the worlds of TV, movies and music, as well as their connections to literature, fashion, youth culture and counterculture to round out our list.
They also considered the many highly-anticipated debut and breakout projects that are likely to put the ‘pop’ in our culture over the next 12 months – and the feisty, fearless characters behind them. And whether you recognize these faces from earlier work or this is your first introduction, our team predicts the world will be seeing more of them this year.
On Twitter, @CNNShowbiz will be tweeting quotes from the list and the list makers using the hashtag #CNNFreshFaces.
CNN Digital rolled out its app for the Samsung Galaxy Gear Smartwatch. The app enables users to receive breaking news alerts and view up to ten news headlines at a time on their device. Using Bluetooth technology, the alerts on the watch connect to the Android phone, where users can learn additional information about the headlines and notifications. The watch is currently supported by Samsung devices, including Galaxy S3, Galaxy S4, Note 2, and Note 3 via the CNN App for Android Phones.
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