CNN Maintains Strong Digital Lead: #1 in All Key Metrics
Tops All Competitors in Multiplatform Visitors, Video, Mobile, Millennials, Politics & Social
CNN Digital remained the leader in digital news in June 2018, reaching an audience larger than any competitor in multiplatform visitors, mobile visitors, video starts, millennial reach and social following. CNN took second, ahead of Fox News and behind Yahoo News, in the antiquated metric of page views.
June 2018 also marked the 25th month – more than two straight years – of CNN being #1 in multiplatform unique visitors, video and social.
#1 IN MULTIPLATFORM VISITORS
CNN Digital had a wider reach than any other news source again in June 2018 with 128 million unique visitors domestically, marking more than two years running at #1 in the category. CNN outranked Fox News by 37 million unique visitors and The New York Times by 41 million unique visitors across platforms.
CNN: 128 Million Unique Visitors
- FoxNews.com – 91 million unique visitors
- The New York Times Brand – 87 million unique visitors
- WashingtonPost.com – 81 million unique visitors
- CBSNews.com – 60 million unique visitors
- USAToday.com – 56 million unique visitors
Source: comScore Multi-Platform Media Metrix, June 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.
#1 IN VIDEO STARTS
CNN topped all competitors in digital video starts in June, for the 37th straight month. With 524 million multiplatform video starts, CNN more than tripled second place Fox News in June.
CNN: 524 Million Desktop Video Starts
- FoxNews.com – 159 million starts
- Dailymail.co.uk – 133 million starts
- MSN News – 113 million starts
- Yahoo News – 97 million starts
- MSNBC TV – 70 million starts
Source: comScore Multiplatform Video Media Metrix, June 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.
#1 IN MOBILE UNIQUE VISITORS
CNN’s mobile reach surpassed every other news provider in June with 105 million mobile unique visitors – 34 million more mobile users than second-place New York Times and third-place Fox News.
CNN: 105 Million Mobile Unique Visitors
- The New York Times Brand – 70.69 million unique visitors
- FoxNews.com – 70.68 million unique visitors
- WashingtonPost.com – 65 million unique visitors
- CBSNews.com – 48 million unique visitors
- BuzzFeed.com – 47 million unique visitors
Source: comScore Mobile Metrix, June 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.
#1 IN MILLENNIAL USERS
CNN continued its 2018 streak in June as the #1 news outlet in millennial users. CNN outpaced all competitors with 37 million multiplatform visitors between the ages of 18-34.
CNN: 37 Million Millennial Unique Multiplatform Visitors
- BuzzFeed – 28 million millennial unique visitors
- The New York Times – 27 million millennial unique visitors
- WashingtonPost.com – 21 million millennial unique visitors
- HuffPost – 17.5 million millennial unique visitors
- FoxNews.com– 15 million millennial unique visitors
Source: comScore Multiplatform Media Metrix, June 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category; Persons: 18-34.
#1 POLITICAL NEWS SOURCE
The CNN Politics team has topped all competitors in breaking news and analysis for more than three years, dating back to March of 2015. CNN Politics saw 49 million multiplatform unique visitors (a 77% growth vs. the prior year), 40 million mobile unique visitors, 271 mm multiplatform views and 81 mm desktop video starts in June
CNN Politics: 49 Million Multiplatform Unique Visitors
- Politico.com – 33 million unique visitors
- TheHill.com – 30 million unique visitors
- Fox News Politics – 23 million unique visitors
- NBCNews.com Politics – 12.1 million unique visitors
- HuffPost Politics – 11.7 million unique visitors
Source: comScore Multi-Platform Media Metrix, June 2018; Based on News/Information – Politics Category. CNN Politics has been #1 in the competitive rank in video and multiplatform views since March of 2015.
#1 SOCIAL MEDIA
CNN has ranked as the number one social news outlet in the US for more than four years, with more fans and followers than any other competitor.
- #1 news brand on Facebook with 48 million Facebook fans across CNN’s main accounts
- #1 most followed news brand on Twitter with 96 million followers across CNN’s main accounts
- @CNNBRK alone had over 12.8 million more Twitter followers than the leading competitive flagship account (The New York Times – 42.0 mm followers) and 37 million more than Fox News (17.9 mm followers)
- #1 most followed US news brand on Instagram with 5 million followers
Sources: Shareablee, June 2018. Brands included in comparison are CNN, Fox News, MSNBC, The New York Times, HuffPost, The Wall Street Journal, The Washington Post, BBC News, BuzzFeed, ABC News, NPR, Mashable, The Daily Mail, NowThis, AJ+, Al Jazeera English, NBC News, CBS News, HLN, and Yahoo News. Facebook main accounts for CNN are CNN and CNN International. Twitter main accounts for CNN are @CNN and @CNNBRK. Instagram for CNN includes flagship account only
AND CNN BEATS FOX NEWS IN MULTIPLATFORM VIEWS (AGAIN)
Despite repeated and pathetic claims to the contrary, CNN beat Fox News in multiplatform views in the month of June. Yahoo News beat everyone (2.5B).
CNN: 1.50 billion views
- FoxNews.com – 1.44 billion views
- MSN News – 1.06 billion views
- The New York Times Brand – 1.03 billion views
- WashingtonPost.com – 602 million views
- Dailymail.co.uk – 499 million views
Source: comScore Multiplatform Media Metrix, June 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.
Emily Kuhn | email@example.com