June 19th, 2018

CNN Digital: #1 Across Metrics in May 2018

TWO STRAIGHT YEARS AS THE #1 OUTLET IN AUDIENCE REACH FOR MULTIPLATFORM UNIQUE VISITORS, VIDEO AND SOCIAL

CNN Digital remained the undisputed leader in digital news in May 2018, reaching an audience larger than any competitor across measurements including multiplatform visitors, mobile visitors, video starts, millennial reach and social. May 2018 also marked the 24th month – or two straight years – of being #1 in multiplatform unique visitors, video and social.

#1 IN MULTIPLATFORM VISITORS
CNN Digital had a wider reach than any other news source again in May 2018 with 126 million unique visitors domestically. Outranking its closest competitor, The New York Times, by 33 million unique visitors across platforms, this marked two years at #1 in the category for CNN.

CNN: 126 Million Unique Visitors

  • The New York Times Brand – 93 million unique visitors
  • FoxNews.com – 86 million unique visitors
  • WashingtonPost.com – 84 million unique visitors
  • CBSNews.com – 67 million unique visitors
  • USAToday.com – 61 million unique visitors

Source: comScore Multi-Platform Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.

 

#1 IN VIDEO STARTS
CNN topped all competitors in digital video starts in May, for the 36th straight month, with 332 million desktop video starts – more than 185 million than second place Daily Mail.

CNN: 332 Million Desktop Video Starts

  • Dailymail.co.uk – 147 million starts
  • MSN News – 133 million starts
  • FoxNews.com – 120 million starts
  • Yahoo News – 86 million starts
  • CBSNews.com – 49 million starts

Source: comScore Multiplatform Video Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category. **Numbers above reflect desktop video starts. Multiplatform (desktop + mobile) video starts will be released by ComScore at a later date.**

 

#1 IN MOBILE UNIQUE VISITORS
CNN’s mobile reach surpassed every other news provider in May with 101 million mobile unique visitors – 27 million more mobile users than second-place New York Times and 34 million more than third-place Washington Post.

CNN: 101 Million Mobile Unique Visitors

  • The New York Times Brand – 74 million unique visitors
  • WashingtonPost.com – 67 million unique visitors
  • FoxNews.com – 65 million unique visitors
  • CBSNews.com – 52 million unique visitors
  • BuzzFeed.com – 50 million unique visitors

Source: comScore Mobile Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.

 

#1 IN MILLENNIAL USERS
CNN continued its 2018 streak in May as the #1 news outlet in millennial users. CNN outpaced all competitors with 35 million multiplatform visitors between the ages of 18-34.

CNN: 35 Million Millennial Unique Multiplatform Visitors

  • BuzzFeed – 29 million millennial unique visitors
  • HuffPost – 22 million millennial unique visitors
  • WashingtonPost.com – 21 million millennial unique visitors
  • USAToday.com – 16 million millennial unique visitors
  • FoxNews.com– 15 millennial unique visitors

Source: comScore Multiplatform Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category; Persons: 18-34.

 

#1 POLITICAL NEWS SOURCE
The CNN Politics team has topped all competitors in breaking news and analysis for more than three years, dating back to March of 2015. With 41 million multiplatform unique visitors in May – a 38% growth vs. the prior year – 34 million mobile unique visitors, 228 mm multiplatform views and 67 mm desktop video starts, they extended their streak for yet another month.

CNN Politics: 41 Million Multiplatform Unique Visitors

  • Politico.com – 32 million unique visitors
  • TheHill.com – 26 million unique visitors
  • Fox News Politics – 14 million unique visitors
  • HuffPost Politics – 12 million unique visitors
  • MSNBC TV – 11 million unique visitors

Source: comScore Multi-Platform Media Metrix, May 2018; Based on News/Information – Politics Category. CNN Politics has been #1 in the competitive rank in video and multiplatform views since March of 2015.

 

#1 SOCIAL MEDIA
CNN has ranked as the number one social news outlet in the US for more than four years, with more fans and followers than any other competitor.

  • #1 news brand on Facebook with 47.4 million Facebook fans across CNN’s main accounts
  • #1 most followed news brand on Twitter with 95.4 million followers across CNN’s main accounts
    • @CNNBRK alone had over 13m more Twitter followers than the leading competitive flagship account (The New York Times – 42.0m followers)
  • #1 most followed US news brand on Instagram with 4.7 million followers

Sources: Shareablee, May 2018. Brands included in comparison are CNN, Fox News, MSNBC, The New York Times, HuffPost, The Wall Street Journal, The Washington Post, BBC News, BuzzFeed, ABC News, NPR, Mashable, The Daily Mail, NowThis, AJ+, Al Jazeera English, NBC News, CBS News, HLN, and Yahoo News. Facebook main accounts for CNN are CNN and CNN International. Twitter main accounts for CNN are @CNN and @CNNBRK. Instagram for CNN includes flagship account only

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Press Contact

Emily Kuhn | emily.kuhn@turner.com