Entering the homestretch of the wildest election in history, CNN Politics maintained its position as the nation’s top source for political news and information. In September 2016 CNN Politics swept all competitors in multiplatform unique visitors, multiplatform views, video starts and time spent by users.
#1 Multiplatform Unique Visitors
CNN Politics attracted an audience of 34 million unique visitors across platforms in September 2016 — an increase of 33% over the prior year.
34 mm: CNN Politics
28 mm: HuffPost Politics
20 mm: Politico.com
17 mm: Fox News Politics
14 mm: The Hill
11 mm: MSNBC TV
Source: comScore Multi-Platform Media Metrix, September 2016. Based on News/Information – Politics Category.
#1 in Video Starts
For the 19th straight month, CNN Politics outpaced every political competitor in digital video with 84 million video starts. In the month of September, CNN Politics scored more video starts than its closest three competitors combined — MSNBC, Fox News Politics and TYT Network.
84 mm: CNN Politics
31 mm: MSNBC TV
26 mm: Fox News Politics
17 mm: TYT Network
13 mm: RealClearPolitics.com
7 mm: Salon.com
Source: comScore Video Metrix, September 2016. Based on News/Information – Politics Category. Video is desktop only.
#1 in Multiplatform Views
CNN Politics earned 247 million multiplatform views in September — its 19th straight month leading the category.
247 mm: CNN Politics
142 mm: Voice of America
140 mm: Politico.com
130 mm: HuffPost Politics
97 mm: Fox News Politics
78 mm: MSNBC TV
Source: comScore Multi-Platform, September 2016; Views are browser only and include desktop video. Based on News/Information – Politics Category.
#1 in Minutes
For the 23rd month in a row, audiences spent more time consuming CNN Politics content than that of any other political news outlet. Users interacted with CNN Politics more than second place Fox News Politics and third place MSNBC combined.
749 mm: CNN Politics
394 mm: Fox News Politics
302 mm: MSNBC TV
192 mm: Politico.com
183 mm: HuffPost Politics
118 mm: RealClearPolitics.com
Source: comScore Multi-Platform, September 2016; Based on News/Information – Politics Category.
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