MARKING THE FIRST TIME IN 15 YEARS
The cable news television landscape continues to shift with CNN winning another week (October 17-23) in the all-important key demo adults 25-54. CNN has now topped Fox News and MSNBC for the fourth straight week in Total Day and Primetime among adults 25-54. This marks the first time in 15 years that CNN has won the demo in these dayparts for four weeks in a row. (weeks of 9/26/16, 10/3/16, 10/10/16, and 10/17/16).
Total Day Adults 25-54
Fox News 345k
(P2+: CNN – 1.087m, FXNC – 1.570m, MSNBC – 960k)
Fox News 755k
(P2+: CNN – 2.222m, FXNC – 3.305m, MSNBC – 1.848m)
Fox News 961k
(P2+: CNN – 2.764m, FXNC – 4.044m, MSNBC – 2.458m)
The last time CNN won four weeks in a row was 15 years ago:
- Total Day — the weeks of 11/12/01, 11/19/01, 11/26/01, and 12/3/01.
- Prime — the weeks of 10/1/01, 10/8/01, 10/15/01, and 10/22/01.
Also last week, CNN was a Top 5 cable news network in Total Day and prime in both adults 25-54 and total viewers.