CNN #1 IN CABLE NEWS FOR FOUR STRAIGHT WEEKS IN KEY DEMO 25-54
October 25th, 2016
01:14 PM ET

CNN #1 IN CABLE NEWS FOR FOUR STRAIGHT WEEKS IN KEY DEMO 25-54

MARKING THE FIRST TIME IN 15 YEARS

The cable news television landscape continues to shift with CNN winning another week (October 17-23) in the all-important key demo adults 25-54.  CNN has now topped Fox News and MSNBC for the fourth straight week in Total Day and Primetime among adults 25-54.  This marks the first time in 15 years that CNN has won the demo in these dayparts for four weeks in a row.  (weeks of 9/26/16, 10/3/16, 10/10/16, and 10/17/16). 

Total Day                    Adults 25-54             

CNN                            360k

Fox News                    345k

MSNBC                      243k

(P2+: CNN – 1.087m, FXNC – 1.570m, MSNBC – 960k)

M-Su Prime

CNN                            813k

Fox News                    755k

MSNBC                      484k

(P2+: CNN – 2.222m, FXNC – 3.305m, MSNBC – 1.848m)

M-F Prime

CNN                            1.023m

Fox News                    961k

MSNBC                       642k

(P2+: CNN – 2.764m, FXNC – 4.044m, MSNBC – 2.458m)

The last time CNN won four weeks in a row was 15 years ago:

  • Total Day -  the weeks of 11/12/01, 11/19/01, 11/26/01, and 12/3/01.
  • Prime - the weeks of 10/1/01, 10/8/01, 10/15/01, and 10/22/01.

Also last week, CNN was a Top 5 cable news network in Total Day and prime in both adults 25-54 and total viewers.


Topics: Ratings
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