CNN Politics: #1 For 18 Months
September 30th, 2016
09:04 AM ET

CNN Politics: #1 For 18 Months

August marked CNN Politics's 18th month as the number one digital source for political news and information.  CNN Politics swept all competitors in multiplatform unique visitors, mobile unique visitors, multiplatform views, video starts and time spent.

In August, CNN Politics saw: 

#1 Multiplatform Unique Visitors

Nearly doubling the audience of every other competitor, CNN Politics attracted an audience of 40 million unique visitors across platforms in August 2016 — an increase of 87% over the prior year.

40 mm: CNN Politics

  • 22 mm: HuffPost Politics
  • 18 mm: Politico.com
  • 15 mm: Fox News Politics
  • 12 mm: The Hill
  • 11 mm: MSNBC TV

Source: comScore Multi-Platform Media Metrix, August 2016. Based on News/Information – Politics Category.

#1 Mobile Unique Visitors

Outperforming every competitor, CNN Politics attracted an audience of 28 million unique visitors on mobile devices in August — a massive increase of 137% year-over-year.

28 mm: CNN Politics

  • 16 mm: HuffPost Politics
  • 13 mm: Politico.com
  • 9 mm: The Hill
  • 8 mm: Fox News Politics
  • 7 mm: WesternJournalism.com 

Source: comScore Mobile Media Metrix, August 2016. Based on News/Information – Politics Category. 

#1 in Video Starts

CNN Politics beat every political competitor in digital video for the 18th straight month, with 90 million video starts in August — once again posting more than the combined video starts of MSNBC and Fox News Politics.

90 mm: CNN Politics

  • 33 mm: MSNBC TV
  • 25 mm: Fox News Politics
  • 21 mm: TYT Network
  • 10 mm: Salon.com
  • 7 mm: RealClearPolitics.com 

Source: comScore Video Metrix, August 2016. Based on News/Information – Politics Category. Video is desktop only.

#1 in Multiplatform Views

More than the views of Politico and HuffPost Politics combined, CNN Politics earned 286 million multiplatform views in August — a triple-digit increase over the prior year and the 18th straight month leading the category.

286 mm: CNN Politics

  • 154 mm: Voice of America
  • 146 mm: Politico.com
  • 101 mm: HuffPost Politics
  • 91 mm: RealClearPolitics.com
  • 89 mm: Fox News Politics

Source: comScore Multi-Platform, August 2016; Views are browser only and include desktop video. Based on News/Information – Politics Category. 

#1 in Minutes

For the 22nd month in a row, audiences spent more time consuming CNN Politics content than that of any other political news outlet. In fact, users interacted with CNN Politics nearly 2.5 times as long as MSNBC and Fox News Politics.

806 mm: CNN Politics

  • 325 mm: Fox News Politics
  • 323 mm: MSNBC TV
  • 231 mm: Politico.com
  • 135 mm: HuffPost Politics
  • 114 mm: Voice of America

Source: comScore Multi-Platform, August 2016; Based on News/Information – Politics Category.

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