August marked CNN Politics's 18th month as the number one digital source for political news and information. CNN Politics swept all competitors in multiplatform unique visitors, mobile unique visitors, multiplatform views, video starts and time spent.
In August, CNN Politics saw:
#1 Multiplatform Unique Visitors
Nearly doubling the audience of every other competitor, CNN Politics attracted an audience of 40 million unique visitors across platforms in August 2016 — an increase of 87% over the prior year.
40 mm: CNN Politics
Source: comScore Multi-Platform Media Metrix, August 2016. Based on News/Information – Politics Category.
#1 Mobile Unique Visitors
Outperforming every competitor, CNN Politics attracted an audience of 28 million unique visitors on mobile devices in August — a massive increase of 137% year-over-year.
28 mm: CNN Politics
Source: comScore Mobile Media Metrix, August 2016. Based on News/Information – Politics Category.
#1 in Video Starts
CNN Politics beat every political competitor in digital video for the 18th straight month, with 90 million video starts in August — once again posting more than the combined video starts of MSNBC and Fox News Politics.
90 mm: CNN Politics
Source: comScore Video Metrix, August 2016. Based on News/Information – Politics Category. Video is desktop only.
#1 in Multiplatform Views
More than the views of Politico and HuffPost Politics combined, CNN Politics earned 286 million multiplatform views in August — a triple-digit increase over the prior year and the 18th straight month leading the category.
286 mm: CNN Politics
Source: comScore Multi-Platform, August 2016; Views are browser only and include desktop video. Based on News/Information – Politics Category.
#1 in Minutes
For the 22nd month in a row, audiences spent more time consuming CNN Politics content than that of any other political news outlet. In fact, users interacted with CNN Politics nearly 2.5 times as long as MSNBC and Fox News Politics.
806 mm: CNN Politics
Source: comScore Multi-Platform, August 2016; Based on News/Information – Politics Category.
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