September 28th, 2016

CNN DIGITAL TOPS ALL COMPETITORS IN AUGUST, RANKS #1 IN EVERY KEY METRIC

16TH STRAIGHT MONTH AS #1 IN DIGITAL NEWS VIDEO

CNN Digital continued its streak as the #1 news destination in August 2016, outpacing all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, multiplatform minutes, video starts and video minutes than any other news outlet. August also marked the network’s 16th straight month as the number one source for digital news video.

#1 IN MULTIPLATFORM UNIQUE VISITORS
Up 19% YOY, CNN attracted more than 101 million unique multiplatform visitors in August 2016, outpacing second place Yahoo News by 8 million and third place New York Times by 15 million visitors.

CNN: 101 Million Unique Visitors

  • Yahoo News – 93 million uniques
  • The New York Times – 86 million uniques
  • HuffingtonPost.com – 82.5 million uniques
  • WashingtonPost.com – 82.4 million uniques
  • USAToday.com – 74 million uniques

Source: comScore MultiPlatform based on CNN Brand entity — August 2016


#1 IN MOBILE UNIQUE VISITORS
CNN Digital welcomed 74 million unique visitors on mobile devices in August — a 37% increase from the previous year.

CNN: 74 Million Unique Visitors

  • The New York Times – 70 million uniques
  • Yahoo News – 68.4 million uniques
  • HuffingtonPost.com – 68.1 million uniques
  • WashingtonPost.com – 66 million uniques
  • BuzzFeed.com – 62 million uniques

Source: comScore mobile metrix based on CNN Brand entity — August 2016

#1 IN MULTIPLATFORM VIEWS
CNN Digital registered 1.7 billion views in August — +49% more than third place FoxNews.com and +55% higher than The New York Times.

CNN: 1.7 Billion Views

  • Yahoo News – 1.5 billion views
  • FoxNews.com – 1.14 billion views
  • WashingtonPost.com – 1.13 billion views
  • The New York Times – 1.10 billion views
  • MSN News – 674 million views

Source: comScore MultiPlatform based on CNN Brand entity — August 2016

#1 IN MULTIPLATFORM MINUTES SPENT
On desktop and mobile devices, visitors spent 3.6 billion minutes consuming CNN Digital content in August — more than any other news outlet, +52% over Yahoo News and +141% more than The New York Times.

CNN: 3.6 Billion minutes spent

  • FoxNews.com – 3.3 billion minutes spent
  • Yahoo News – 2.4 billion minutes spent
  • BuzzFeed.com – 1.6 billion minutes spent
  • The New York Times – 1.5 billion minutes spent
  • WashingtonPost.com – 1.4 billion minutes spent

Source: comScore MultiPlatform based on CNN Brand entity — August 2016

#1 VIDEO STARTS
The clear and undisputed leader in news video, CNN beat all news competitors in video starts with 279 million video starts in August — over 100 million more that of the nearest competitor FoxNews.com.

CNN: 279 Million Starts

  • FoxNews.com – 155 million starts
  • Yahoo News – 136 million starts
  • BuzzFeed.com – 86 million starts
  • MSN News – 70 million starts
  • DailyMail.co.uk – 43 million starts

Source: comScore Video Metrix based on CNN Brand entity — August 2016. Video data is desktop only

#1 VIDEO TIME CONSUMED
Audiences spent an 1.9 billion minutes watching CNN Digital videos in August — more time than Fox News and MSNBC combined.

CNN: 1.9 Billion Minutes

  • FoxNews.com – 1.6 billion minutes
  • Yahoo News – 718 million minutes
  • MSN News – 665 million minutes
  • CBSNews.com – 333 million minutes
  • MSNBC –245 million minutes

Source: comScore Video Metrix based on CNN Brand entity — August 2016. Video data is desktop only.

#1 SOCIAL MEDIA

CNN again ranked as the number one social news outlet in the world, with more mentions, fans and followers than any other competitor.

  • #1 mentioned news brand across social platforms
  • #1 news brand on Facebook with 23.1 million Facebook fans
  • #1 most followed news brand on Twitter with 69.1 million across CNN’s main accounts
  • #1 most followed news brand on Instagram with 2.3 million followers

Sources: Social Mentions: Sysomos, 8/31/2016. Brand comparisons for social mentions include ABC News, Fox News, NBC News, CBS News, msnbc, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, NPR and HLN; Social comparisons for Facebook, Twitter and Instagram: Shareablee, 8/31/2016 Brands included in comparison are ABC News, BBC World News, Buzzfeed, CBS News, Daily Mail, Fox News, Mashable, MSNBC, NBC, NowThis, NPR, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, VICE, and VICE News. CNN Facebook number includes CNN Facebook flagship account only. Twitter for CNN includes @CNN and @CNNBRK. Instagram for CNN includes flagship account only.