CNN Politics Attracts Record High Audience in 17th Straight Month as #1
August 24th, 2016
12:16 PM ET

CNN Politics Attracts Record High Audience in 17th Straight Month as #1

MORE THAN DOUBLE ALL COMPETITORS DURING RNC, DNC CONVENTIONS

During the month of two historic political conventions, CNN Politics came away as the clear political news front-runner. CNN Politics posted all-time high audience totals in multiplatform and mobile unique visitors, marking its 17th straight month as #1.

In July, CNN Politics saw:

#1 Multiplatform Unique Visitors
More than doubling the audience of every other competitor, CNN Politics attracted an all time record high audience of 48 million unique visitors across platforms in July 2016 — more than Fox News Politics and MSNBC combined during the month of the historic 2016 conventions.

48 mm: CNN Politics

  • 20 mm: HuffPost Politics
  • 17.9 mm: Politico.com
  • 17.5 mm: Fox News Politics
  • 15 mm: MSNBC TV
  • 14 mm: The Hill

Source: comScore Multi-Platform Media Metrix, July 2016. Based on News/Information – Politics Category.

#1 Mobile Unique Visitors
Nearly triple the number of mobile unique visitors from every other competitor, CNN Politics attracted an all time record high audience of 35 million unique visitors on mobile devices in July. CNN Politics saw more visitors on mobile web and apps than Politico, Fox News Politics and MSNBC combined.

35 mm: CNN Politics

  • 12.7 mm: Politico.com
  • 12.6 mm: HuffPost Politics
  • 10.1 mm: Fox News Politics
  • 9.8 mm: The Hill
  • 9 mm: MSNBC TV

Source: comScore Mobile Media Metrix, July 2016. Based on News/Information – Politics Category.

#1 During the RNC
During the week of the RNC 2016 Convention in Cleveland, CNN Politics outpaced all competitors with 8 million unique visitors on desktop— more than double Fox News Politics’ online traffic.

8 mm: CNN Politics

  • 3.8 mm: HuffPost Politics
  • 3.5 mm: Fox News Politics
  • 3 mm: Politico.com
  • 2.0 mm: The Hill
  • 1.6 mm: MSNBC TV
  • 1.5 mm: Newsmax
  • 1 mm: The Economist

Source: comScore; Desktop only; Week ending 7/24

#1 During the DNC
During the week of the DNC 2016 Convention in Philadelphia, CNN Politics once again surpassed all competitors with 8 million unique visitors on desktop — 5 times more than MSNBC's online traffic.

8 mm: CNN Politics

  • 4 mm: HuffPost Politics
  • 3 mm: Fox News Politics
  • 2.9 mm: Politico.com
  • 2.0 mm: The Hill
  • 1.7 mm: Newsmax
  • 1.5 mm: MSNBC TV
  • 1 mm: The Economist

Source: comScore; Desktop only; Week ending 7/31

#1 in Video Starts
CNN Politics topped every political competitor in video with 97 million video starts in July — once again clocking more than the combined total of Fox News Politics, MSNBC, TYT Network and Politico.

97 mm: CNN Politics

  • 33 mm: Fox News Politics
  • 24 mm: MSNBC TV
  • 23 mm: TYT Network
  • 8 mm: Politico.com
  • 7 mm: The Hill

Source: comScore Video Metrix, July 2016. Based on News/Information – Politics Category. Video is desktop only.

#1 in Multiplatform Views
More than doubling the views of every other outlet, CNN Politics earned 332 million multiplatform views in July. CNN posted gains of 24% while MSNBC dropped -14% from the month prior, and CNN Politics saw more than 2.5 times the views of Politico.

332 mm: CNN Politics

  • 130 mm: Politico.com
  • 112 mm: HuffPost Politics
  • 104 mm: Fox News Politics
  • 96 mm: Voice of America
  • 82 mm: RealClearPolitics.com

Source: comScore Multi-Platform, July 2016; Views are browser only and include desktop video. Based on News/Information – Politics Category.

#1 in Minutes
For the month of July, audiences spent more time consuming CNN Politics content than that of any other political news outlet. In fact, users interacted with CNN Politics nearly 2.5 times as long as MSNBC and Fox News Politics.

911 mm: CNN Politics

  • 410 mm: Fox News Politics
  • 345 mm: MSNBC TV
  • 198 mm: Politico.com
  • 168 mm: HuffPost Politics
  • 80 mm: Westernjournalism.com

Source: comScore Multi-Platform, July 2016; Based on News/Information – Politics Category.

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