CNN DIGITAL POSTS ALL-TIME HIGHS, REMAINS #1 IN EVERY METRIC
August 17th, 2016
03:34 PM ET

CNN DIGITAL POSTS ALL-TIME HIGHS, REMAINS #1 IN EVERY METRIC

CNN LEADS IN DIGITAL VIDEO FOR 15TH STRAIGHT MONTH

BUZZFEED SHOWS DECLINES ACROSS THE BOARD; DOWN IN VISITORS, VIEWS, MINUTES, MOBILE, VIDEO

CNN Digital posted record high numbers in July 2016, continuing its streak as the #1 news destination. Last month, CNN outpaced all news and information competitors with more multiplatform unique visitors, mobile unique visitors, multiplatform views, video starts and consumption time than any other news outlet. In many cases, CNN totals were higher than several competitors combined. Meanwhile, BuzzFeed posted declines in nearly every metric.

July also marked the network’s 15th straight month as the number one source for digital news video. 

#1 IN MULTIPLATFORM UNIQUE VISITORS

CNN welcomed 115 million unique multiplatform visitors in July – an increase of +37% versus the prior year — far outpacing second place Yahoo News by 21 million visitors across platforms and third place New York Times by 29 million. BuzzFeed’s multiplatform unique visitors declined -7% over the prior month and -13% over the previous year.  

CNN: 115 Million Unique Visitors

  • Yahoo News – 94 million uniques 
  • The New York Times – 86 million uniques
  • WashingtonPost.com – 82 million uniques
  • HuffingtonPost.com – 79 million uniques
  • BuzzFeed.com – 72 million uniques

Source: comScore MultiPlatform based on CNN Brand entity — July 2016

#1 IN MOBILE UNIQUE VISITORS

In July, CNN saw 86 million unique visitors via mobile devices — a 61% increase from the year prior and 42% more than sixth place BuzzFeed who showed -7% mobile traffic drops over June 2016.  

CNN: 86 Million Unique Visitors

  • Yahoo News – 70.24 million uniques 
  • The New York Times – 70.18 million uniques
  • WashingtonPost.com – 67 million uniques
  • HuffingtonPost.com – 65 million uniques
  • BuzzFeed.com – 61 million uniques

Source: comScore mobile metrix based on CNN Brand entity — July 2016

#1 IN MULTIPLATFORM VIEWS

CNN Digital registered a record-high number of multiplatform views in July 2016 with 1.9 billion views — 62% more than FoxNews.com and a whopping 207% higher than BuzzFeed.  For the month of July 2016, BuzzFeed’s multiplatform views were down -11% compared to June and -21% compared to July 2015.  

CNN: 1.9 Billion Views

  • Yahoo News – 1.4 billion views 
  • FoxNews.com – 1.2 billion views
  • WashingtonPost.com – 1.1 billion views
  • The New York Times – 1.0 billion views
  • MSN News – 680 million views
  • Buzzfeed.com – 634 million views 

Source: comScore MultiPlatform based on CNN Brand entity — July 2016 

 

#1 IN MULTIPLATFORM MINUTES SPENT

On desktop and mobile devices, visitors spent a record-high 4.2 billion minutes consuming CNN Digital content — a 154% increase over The New York Times and 187% more than BuzzFeed. Continuing to decline, BuzzFeed dropped -6% over the previous month and -9% over July 2015.  

CNN: 4.2 Billion minutes 

  • FoxNews.com – 3.9 billion minutes  
  • Yahoo News – 2.4 billion minutes 
  • The New York Times – 1.7 billion minutes 
  • BBC News – 1.48 billion minutes 
  • BuzzFeed.com – 1.47 billion minutes

Source: comScore MultiPlatform based on CNN Brand entity — July 2016

 

#1 IN MOBILE MINUTES SPENT

CNN mobile users spent an all-time record of 1.6 billion minutes consuming content in July. Buzzfeed showed -5% declines over the prior month.  

CNN: 1.6 Billion Minutes

  • BBC News – 1.4 billion minutes 
  • FoxNews.com – 1.2 billion minutes
  • Yahoo News – 1.12 billion minutes
  • The New York Times – 1.10 billion minutes
  • BuzzFeed.com – 1.07 billion minutes

Source: comScore mobile metrix based on CNN Brand entity — July 2016

 

#1 VIDEO STARTS

The clear and undisputed leader in news video, CNN beat all news competitors in video starts with an all-time high 305 million video starts in July — nearly double that of the nearest competitor FoxNews.com. Meanwhile, BuzzFeed posted major declines: -19% vs June 2016 and a whopping -36% over the prior year.  

CNN: 305 Million Starts

  • FoxNews.com – 168 million starts 
  • Yahoo News – 144 million starts
  • BuzzFeed.com – 83 million starts
  • MSN News – 72 million starts
  • DailyMail.co.uk – 51 million starts

Source: comScore Video Metrix based on CNN Brand entity — July 2016. Video data is desktop only

 

#1 VIDEO TIME CONSUMED

Audiences spent an astounding 2.2 billion minutes watching CNN digital videos in July — more time than Fox News, MSNBC and The New York Times combined. Down -17% over the prior month and -49% vs the previous year, BuzzFeed’s users consumed a mere 214 million minutes in July.  

CNN: 2.2 Billion Minutes

  • FoxNews.com – 1.7 billion minutes 
  • Yahoo News – 845 million minutes
  • MSN News – 738 million minutes
  • CBSNews.com – 369 million minutes
  • MSNBC –247 million minutes
  • BuzzFeed.com – 214 million minutes
  • The New York Times – 162 million minutes

Source: comScore Video Metrix based on CNN Brand entity — July 2016. Video data is desktop only

#1 SOCIAL MEDIA

CNN again ranked as the number one social news outlet in the world, with more mentions, fans and followers than any other competitor.

  • #1 mentioned news brand across social platforms 
  • #1 news brand on Facebook with 22.3 million Facebook fans 
  • #1 most followed news brand on Twitter with 66.9 million across CNN’s main accounts
  • #1 most followed news brand on Instagram with 2.2 million followers

Sources: Social Mentions: Sysomos, 7/31/2016. Brand comparisons for social mentions include ABC News, Fox News, NBC News, CBS News, msnbc, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, NPR and HLN; Social comparisons for Facebook, Twitter and Instagram: Shareablee, 7/31/2016  Brands included in comparison are ABC News, BBC World News, Buzzfeed, CBS News, Daily Mail, Fox News, Mashable, MSNBC, NBC, NowThis, NPR, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, VICE, and VICE News. CNN Facebook number includes CNN Facebook flagship account only. Twitter for CNN includes @CNN and @CNNBRK. Instagram for CNN includes flagship account only.

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