CNN DIGITAL OUTPERFORMS ALL COMPETITORS IN APRIL 2016
May 25th, 2016
09:34 AM ET

CNN DIGITAL OUTPERFORMS ALL COMPETITORS IN APRIL 2016

#1 IN VIDEO, VISITORS, VIEWS & SOCIAL

CNN once again outpaced all news and information competitors last month with more multiplatform unique visitors, views, video starts and consumption time than any other news outlet. April also marked the network’s 12th straight month as the number one source for digital news video. 

#1 IN MULTIPLATFORM UNIQUE VISITORS
CNN welcomed 93 million unique visitors in April, besting all other news outlets and maintaining its number one rank. CNN topped second place Yahoo News by 7 million visitors across platforms and third place BuzzFeed.com by 13 million.

CNN: 93 Million Unique Visitors

  • Yahoo News – 86 million uniques
  • BuzzFeed.com – 80 million uniques
  • HuffingtonPost.com – 75 million uniques
  • The New York Times – 73 million uniques
  • WashingtonPost.com – 65 million uniques

Source: comScore MultiPlatform based on CNN Brand entity — April 2016


#1 IN MULTIPLATFORM VIEWS
With a half billion more multiplatform views than its nearest competitor, CNN registered an eye-popping 1.6 billion views in April 2016.

CNN: 1.6 Billion Views

  • Yahoo News – 1.1 billion views
  • FoxNews.com – 1.04 billion views
  • BuzzFeed.com – 1.01 billion views
  • WashingtonPost.com – 835 million views
  • The New York Times – 740 million views

Source: comScore MultiPlatform based on CNN Brand entity — April 2016

#1 IN MULTIPLATFORM MINUTES SPENT
On desktop and mobile devices, visitors spent more time consuming CNN content than any other news organization – 3.1 billion minutes last month.

CNN: 3.1 Billion minutes spent

  • FoxNews.com – 3.0 billion minutes spent
  • Yahoo News – 2.2 billion minutes spent
  • BuzzFeed.com – 1.7 billion minutes spent
  • The New York Times – 1.3 billion minutes spent
  • BBC News – 1.2 billion minutes spent

Source: comScore MultiPlatform based on CNN Brand entity — April 2016

#1 VIDEO STARTS
The clear and undisputed leader in news video, CNN once again beat all news competitors in video starts with 236 million video starts in April — nearly double that of the nearest competitor FoxNews.com.

CNN: 236 Million Starts

  • FoxNews.com – 131 million starts
  • BuzzFeed.com – 100 million starts
  • Yahoo News – 96 million starts
  • MSN News – 38 million starts
  • CBSNews.com – 28 million starts

Source: comScore Video Metrix based on CNN Brand entity — April 2016. Video data is desktop only

#1 VIDEO TIME CONSUMED
Audiences spent an incredible 1.7 billion minutes consuming CNN video in April, 31% more than second place FoxNews.com and 212% more than third place Yahoo News.

CNN: 1.7 Billion Minutes

  • FoxNews.com – 1.3 billion minutes
  • Yahoo News – 545 million minutes
  • MSN News – 369 million minutes
  • BuzzFeed.com –289 million minutes
  • CBSNews.com – 204 million minutes

Source: comScore Video Metrix based on CNN Brand entity — April 2016. Video data is desktop only

#1 SOCIAL MEDIA
CNN again ranked as the number one social news outlet in the world, with more mentions, fans and followers than any other competitor.

  • #1 mentioned news brand across social platforms
  • #1 news brand on Facebook with 21.2 million Facebook fans
  • #1 most followed news brand on Twitter with 61.9 million across CNN’s main accounts
  • #1 most followed news brand on Instagram with 1.9 million followers

Sources: Social Mentions: Sysomos, 4/30/2016. Brand comparisons for social mentions include ABC News, Fox News, NBC News, CBS News, msnbc, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, NPR and HLN; Social comparisons for Facebook, Twitter and Instagram: Shareablee, 4/30/2016. Brands included in comparison are ABC News, BBC World News, Buzzfeed, CBS News, Daily Mail, Fox News, Mashable, MSNBC, NBC, NowThis, NPR, Huffington Post, The New York Times, The Wall Street Journal, Yahoo, VICE, and VICE News. CNN Facebook number includes CNN Facebook flagship account only. Twitter for CNN includes @CNN and @CNNBRK. Instagram for CNN includes flagship account only.

tmpl
soundoff (No Responses)

Comments are closed.