CNN Posts Triple Digit Growth in Prime Time; Most in TV
Narrows Gap with Fox News in Total Day to Smallest in Over Seven Years
CNN also #1 on Weekends
CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).
In April, CNN had the most growth of any television network (cable or broadcast) among both total viewers and adults 25-54, increasing triple digits in prime time. Among ALL cable networks in April, CNN ranked #7 in total viewers in M-F prime time. In Total Day, CNN was also up vs. last year, increasing +59% in total viewers and +48% among adults 25-54.
Of particular note, CNN has narrowed the gap with Fox News (196k vs. Fox News’ 215k) to its smallest level (-9%) in over seven years (since October, 2008) in Today Day among adults 25-54. CNN beat Fox News in prime time this month among adults 25-54.
Even using the less inclusive measurement (Live+SD), CNN beats Fox News to rank #1 across cable news among in both M-Su Prime (372k vs. Fox News’ 344k) and M-F Prime (435k vs. Fox News’ 402k) among adults 25-54 this month. CNN beat Fox News for the fourth of last eight months in M-Su prime among adults 25-54 (April, February 2016 and December, September 2015) in Live+SD. CNN was behind Fox News by -1k (293k vs. 294k) in October 2015 (Live+SD), but ahead of Fox News (307k vs. 300k) in the more inclusive measurement (Live+7).
CNN April 2016 Program Highlights:
April Political Events (Live+SD):
CNN Original Series:
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