LAST NIGHT’S PREMIERE OF CNN’s THE EIGHTIES IS #1 IN CABLE NEWS AMONG ADULTS 25-54
Second Most-Watched CNN Original Series Premiere Ever
Series is Up Triple-Digits from The Sixties and The Seventies Premieres
CNN #1 in Prime Time
Last night’s premiere of CNN’s newest Original Series The Eighties (9-11pm) ranked #1 among adults 25-54 according to Nielsen Fast National data. The episode, Raised on Television, attracted 598k in the key demo 25-54, Fox News followed with 383k and MSNBC trailed with 300k. In total viewers, CNN topped MSNBC (1.415m vs. MSNBC’s 1.344 million); Fox News averaged 1.994 million. The Eighties: Raised on Television is the second most-watched CNN Original Series premiere ever in both total viewers and adults 25-54 (behind Race for the White House: Kennedy vs. Nixon) and third highest CNN Original Series telecast ever.
The Eighties (598k) premiere was also up by triple-digits compared to The Sixties debut (284k, +111%) and The Seventies (291k, +105%) among adults 25-54. It was also up in total viewers (Eighties/1.415m. vs. Seventies/887k vs. Sixties/1.390m).
CNN was also #1 in prime time (8-11pm) last night among adults 25-54 with 499k, Fox News placed second with 391k and MSNBC lagged behind with 274k. CNN ranked #2 in prime in total viewers.
The Eighties is from EMMY® Award-winning producers Tom Hanks and Gary Goetzman in association with HBO and EMMY® Award-winning producer Mark Herzog, The next episode, “The AIDS Crisis,” will air on Thursday, April 9 at 9pm ET/PT.
The CNN Original Series group develops non-scripted programming for television via commissioned projects, acquisitions and in-house production. Amy Entelis, executive vice president of talent and content development, oversees CNN Original Series and CNN Films for CNN Worldwide. Lizzie Kerner, vice president of current programming, supervises production of all CNN Original Series.
Source: The Nielsen Company, Fast Nationals time-period based data for Thu 3/31/16. Program-based historical data. All data based on Live+SD.