Capgemini champions innovation through branded content campaign on CNN International
Capgemini is embarking on an exclusive branded content campaign on CNN International that tells inspiring stories about innovation. The campaign will engage CNN’s global audience with the “Innovators Race” series – Capgemini’s contest involving teams of young, innovative students from some of the best IT and business universities around the world as they devise creative solutions to real-life business challenges set by senior executives of international brands.
The media campaign, which starts on 15 February, has multiple touchpoints across CNN International’s TV, digital, social and mobile platforms to connect with audiences. It will run throughout the duration of Capgemini’s “Innovators Race” series, broadcast in February and March on www.innovatorsrace.com.
The focal point for the campaign is Capgemini’s sponsorship of CNN’s 2020 Visionaries, a series of short animated films that each showcase an innovator and the technology they are inventing or using in a different way. These films will air as highlights in commercial ad breaks on CNN International and as a special 15-minute show, hosted by CNNMoney’s Laurie Segall, who will explore how innovation can shape the world in the next five years.
The 2020 Visionaries videos will be hosted on a Capgemini-sponsored CNNMoney microsite and published on CNN’s mobile and social platforms. The microsite will also host native content videos, produced by CNN International Commercial’s creative division, about students taking part in Capgemini’s own “Innovators Race” series. These native videos will feature an innovator from the 2020 Visionaries series mentoring the finalist student teams taking part in Capgemini’s contest as they compete for their solution to be brought to life at Capgemini’s flagship Applied Innovation Exchange studio in San Francisco, the hub of a worldwide network of Exchanges.
“CNN International was able to provide the right combination of integrated brand content support for Capgemini’s “Innovators Race” in order to bring Capgemini’s commitment to innovation to life,” said Camille Faure, Account Director, Advertising Sales, CNN International. “In today’s changing media landscape, CNN is dedicated to going well beyond the classic sponsorship to deliver an effective turn-key operation for Capgemini including native content and a smart synergy of TV, web and mobile platforms.”
“CNN is a perfect fit to promote Innovators Race, our new gamified international contest with global brands,” commented Virginie Régis, Group Marketing and Communications Director at Capgemini. “The sponsored content campaign perfectly complements the already comprehensive digital set up of Innovators Race, which brings together three key triggers for what we at Capgemini call Applied Innovation: ideas, technology and powering business.”
Notes to Editors:
For more information, please contact: Dan Faulks Director, Communications CNN Europe, Middle East & Africa Tel: + 44 20 7693 1362 Dan.Faulks@turner.com
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CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 400 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and recently expanded its U.S. presence with its launch on CNNgo. CNN Digital is a leading network for online news, mobile news and social media. Over the years CNN has won multiple prestigious awards around the world for its journalism. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a Time Warner company.