CNN HANDILY BEATS MSNBC DURING NEW HAMPSHIRE PRIMARY COVERAGE
CNN Grows the Most vs. Last NH Primary
Huge Audience for CNN Digital
CNN easily beat MSNBC in total viewers and adults 25-54 during last night’s coverage of the New Hampshire primary according to Nielsen Fast National data. CNN also grew the most by far vs. the last New Hampshire primary.
During primetime (8-11pm), CNN averaged 2.729 million total viewers, a +56% advantage over MSNBC’s 1.748 million; Fox News had 4.173 million. Among adults 25-54, CNN had an impressive +93% advantage over MSNBC (951k vs. MSNBC’s 494k), Fox had 992k. In younger viewers (18-34), CNN was #1 with 302k, +50% more than Fox News’ 201k and a +138% lead over MSNBC’s 127k.
Compared to the last New Hampshire primary (2012), CNN was up the most in total viewers increasing +145% (2.729m vs. 1.113m), MSNBC increased +66% (1.748m vs. 1.053m) and Fox News grew +86% (4.173m vs. 2.245m). Among adults 25-54, CNN also grew the most this year, increasing +137% (951k vs. 401k), MSNBC was up +102% and Fox News grew +80% compared to the 2012 NH primary.
CNN Digital’s traffic surpassed last week’s record-setting audience on the day of the Iowa Caucuses, with more than 7 million unique visitors and 15 million page views on CNNPolitics.com. Nearly 3 million unique users engaged on CNN’s mobile app and there were 13 million unique visitors for CNN.com overall. CNN also made the Daily Top Five of Nielsen’s Twitter TV Ratings for Series and Specials, which measured the Twitter conversation around America’s Choice 2016: The New Hampshire Primary. (Source: Adobe Reports & Analytics; Nielsen)