January 26, 2016 – CNN International Commercial has hired Corinna Keller as its new Vice President of Advertising Sales for the Americas. Keller joins CNN International Commercial from Viacom to oversee the Company’s pan-regional news advertising sales business across the Americas. She will be based in Miami, reporting to Petra Malenicka, Senior Vice President of Advertising Sales for Europe and the Americas, CNN International Commercial.
In her new role, Corinna will oversee the pan-regional ad sales business for CNN International, CNN en Español, CNN.com/international and CNNEspañol.com for Latin America and clients based in the U.S. who want to target international viewers. She will lead the CNNIC teams in New York and Miami, and manage senior relationships with clients and agencies. In addition, Corinna will closely collaborate with Turner’s regional sales heads throughout Latin America to develop further business opportunities for advertisers on CNN.
“We are truly delighted to have Corinna leading the CNN ad sales operations in the Americas. She is one of the best and most respected professionals in the region, with an impressive track record of developing commercial opportunities and a true passion for CNN,” said Malenicka. “CNN is incredibly strong in the Americas and we are confident we will see our business grow further under Corinna’s leadership.”
“I am excited and honored to return to CNN after all these years and work with an incredible team of professionals to further develop sales partnerships in the Americas,” said Keller. “CNN is an amazing brand which I have long admired and followed. I look forward to working with our partners to develop new business opportunities and relationships across all of the Americas for the entire CNN portfolio.”
About Corinna Keller
Keller spent the last 16 years at Viacom. She most recently served as Vice President, International Marketing Partnerships and Pan-regional Ad Sales, running the pan-regional advertising business for Nickelodeon, MTV, Comedy Central, Paramount Channel and VH1, and a diverse digital portfolio. She held a number of senior positions with Viacom in both the U.S. and Mexico and managed client relationships with Fortune 500 companies across the U.S., Latin America, Europe and Asia.
Keller got her start in the Pay TV industry at Turner, where she helped lock in distribution for the newly launched CNN en Español in approximately 90% of the Mexican pay TV market.
Keller holds a BAS from Kalamazoo College and speaks English, Spanish, German and Portuguese.
About CNN International
CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 400 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and recently expanded its U.S. presence with its launch on CNNgo. CNN Digital is a leading network for online news, mobile news and social media. Over the years CNN has won multiple prestigious awards around the world for its journalism. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a Time Warner company.