Alex Gibney’s look at the life and legacy of the legendary tech innovator helps CNN rank #1 in total viewers, demo, and young viewers during premiere; Encore set for Saturday, Jan. 09 at 9:00pm & 11:00pm Eastern
The CNN Films premiere of STEVE JOBS: The Man in the Machine was seen by more than 1.15 million total viewers Sunday, Jan. 3 at 9:00pm Eastern. The film also won the time period among the cable news nets with 455k viewers aged 25 to 54 years, and had 97k among viewers aged 18 to 34 years for its premiere. In its time period last night, CNN Films outperformed the combined delivery of Fox News and MSNBC in each demo. MSNBC averaged 255k total viewers, 143k among viewers aged 25 to 54, and 47k viewers aged 18 to 34; Fox News averaged 436k total viewers, 85k among viewers aged 25 to 54, and 10k viewers aged 18 to 34, for the same time period.
Last night’s premiere makes the film the third highest-rated in the franchise among total viewers and viewers aged 25 to 54 years old for CNN (after CNN Films Presents Glen Campbell…I’ll Be Me and CNN Films Blackfish).
The strong performance of the CNN Films presentation helped CNN far outpace the cable news competition for the evening in primetime (8:00pm to 11:00pm), with 968k total viewers for CNN (vs. 266k for MSNBC; 494k for Fox News), 358k viewers aged 25 to 54 for CNN (vs. 144k for MSNBC; 89k for Fox News), and 81k among viewers aged 18 to 34 for CNN (vs. 39k for MSNBC; 10k for Fox News). CNN easily outperformed the combined delivery of MSNBC and Fox News in each demo.
STEVE JOBS: The Man in the Machine trounced the competition with 720k total viewers, 312k viewers aged 25 to 54, and 92k viewers aged 18 to 34 for its 11:00pm replay. MSNBC had 352k total viewers, 203k viewers aged 25 to 54, and 61k viewers aged 18 to 34. Fox News came in a distant fourth in each category: 307k total viewers, 71k viewers aged 25 to 54, and 22k among viewers aged 18 to 34.
The critically-acclaimed STEVE JOBS: The Man in the Machine was directed and narrated by Academy® Award-winning director Alex Gibney (Taxi to the Dark Side) and sponsored by Volkswagen. The film is set to encore Saturday, Jan. 09 at 9:00pm and 11:00pm. All times Eastern.
In between the encore broadcasts, viewers can watch the film On Demand and learn more about Steve Jobs, by visiting www.CNN.com/CNNFilms.
Source: The Nielsen Company, Fast Nationals time period-based data for Sunday 01/03/2016, program-based historical data. All data based on Live+SD.
About CNN Films
CNN Films produces, acquires, and commissions documentary feature and short films for theatrical and festival exhibition and distribution across CNN’s multiple platforms. Amy Entelis, executive vice president of talent and content development for CNN Worldwide, oversees the strategy for CNN Films and CNN Films Presents. Courtney Sexton, senior director of program development, manages the day-to-day operations for CNN Films and works directly with filmmakers to supervise original projects. For more information about CNN Films, please visit www.cnn.com/CNNFilms and follow @CNNFilms via Twitter.
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