HLN UP IN TOTAL DAY IN NOVEMBER; BEATS MSNBC IN TOTAL DAY FOR 18 STRAIGHT MONTHS
“MORNING EXPRESS WITH ROBIN MEADE” RANKS AS THE #2 CABLE MORNING NEWS PROGRAM IN NOVEMBER 2015 AND 2015 TO-DATE; UP THE MOST IN THE MORNING
HLN
- HLN is up +7% in Total Day among P25-54 Nov 15 vs. Nov 14 (121k vs. 113k) while FOX News declines –11% and MSNBC down –9%;
- HLN beat MSNBC for 18 straight months in Nov in Total Day by +26% in P25-54; the longest winning streak in more than 16 years (March 99);
- HLN is the 5th highest cable net for growth among Top 40 cable nets in P25-54, up +7% in Nov.
MORNING EXPRESS WITH ROBIN MEADE
- “Morning Express with Robin Meade” (MXP) ranks as the #2 cable morning news show in Nov 15 and 2015 year-to-date among P25-54;
- MXP is up the most among cable morning news in P25-54 increasing +23% (139k vs. 113k) and Total Viewers increasing +48% (331k vs. 224k) in Nov 15 vs. prior year;
- MXP continues to beat MSNBC’s “Morning Joe” for 19 straight months [6-9 a ET] by +24% in P25-54 (139k vs. 112k) in Nov 15 while FNC’s “Fox & Friends” slides –13%.