December 2nd, 2015
02:42 PM ET

HLN Up in Total Day; "Morning Express with Robin Meade" Ranks #2 Cable Morning News

 

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HLN UP IN TOTAL DAY IN NOVEMBER; BEATS MSNBC IN TOTAL DAY FOR 18 STRAIGHT MONTHS

“MORNING EXPRESS WITH ROBIN MEADE” RANKS AS THE #2 CABLE MORNING NEWS PROGRAM IN NOVEMBER 2015 AND 2015 TO-DATE; UP THE MOST IN THE MORNING

HLN 

  • HLN is up +7% in Total Day among P25-54 Nov 15 vs. Nov 14 (121k vs. 113k) while FOX News declines –11% and MSNBC down –9%;
  • HLN beat MSNBC for 18 straight months in Nov in Total Day by +26% in P25-54; the longest winning streak in more than 16 years (March 99);
  • HLN is the 5th highest cable net for growth among Top 40 cable nets in P25-54, up +7% in Nov.

MORNING EXPRESS WITH ROBIN MEADE

  • “Morning Express with Robin Meade” (MXP) ranks as the #2 cable morning news show in Nov 15 and 2015 year-to-date among P25-54;
  • MXP is up the most among cable morning news in P25-54 increasing +23% (139k vs. 113k) and Total Viewers increasing +48% (331k vs. 224k) in Nov 15 vs. prior year;
  • MXP continues to beat MSNBC’s “Morning Joe” for 19 straight months [6-9 a ET] by +24% in P25-54 (139k vs. 112k) in Nov 15 while FNC’s “Fox & Friends” slides –13%.
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