CNN RANKS 2ND IN CABLE NEWS IN TOTAL DAY AND PRIMETIME;
#1 ON WEEKENDS IN ADULTS 25-54
CNN POSTS MOST TOTAL VIEWER GROWTH AMONG TOP 40 CABLE NETWORKS VS. LAST YEAR
New Day Beats Morning Joe in Demo; Joe Finishes Last behind CNN and HLN
CNN Original Series Rank Either #1 or #2 in Time Period
CNN was the #2 cable news network in November in Total Day and Primetime in both total viewers and adults 25-54. CNN outperformed MSNBC for the 17th straight month in Total Day among both demos, and in Primetime among 25-54. That is the longest winning streak over MSNBC in these dayparts and demos in over seven years. CNN has beaten MSNBC for the third straight month in M-Su Primetime among total viewers. The last time that happened was in Sep-09. For the month, CNN also ranked #1 in cable news on weekends (Sat/Sun) in both Total Day and Primetime (demo 25-54). Among the Top 40 cable networks, CNN posted the most growth (+25%) in total viewers and third most (+10%) among 25-54 vs. a year ago.
Of particular note, CNN’s morning program, New Day, beat MSNBC’s Morning Joe in the key demo (127k vs. MSNBC’s 112k) this month. CNN has now topped Joe for 16 of the last 17 months; with the MSNBC morning show placing last among all cable news morning programs in the demo (behind Fox News, CNN and HLN’s Morning Express). New Day, which launched in June 2013, registered its highest total viewer delivery this month (440k) and CNN’s highest delivery in the morning time period since May 2011.
CNN Original Series and CNN Films:
Note: Parts Unknown, Somebody’s Gotta Do It and This is Life data based on blend of most current streams: Live+7 (thru 11/15/15), Live+3 (11/16/15-11/27/15) and Live+SD (11/28/15-11/29/15). CNN Films: The Hunting Ground based on Live+3 data. Competitive data in the CNN Films: The Hunting Ground time period based on 8p-10p. Median age based on P2+.
Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.
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